Every eCommerce business requires a robust platform for seamless functioning and growth. And when a platform doesn’t support growth and scale, it’s best to move to a platform that does.
That’s exactly why merchants on BigCommerce choose to shift to other platforms. Issues such as checkout failures, integration nightmares, developer dependency, and growth limitations cost more.
Here are seven BigCommerce to Shopify migration examples and why these brands chose to migrate. If you’re a business with operations on BigCommerce, you must read this blog.
Let’s get started!
7 eCommerce platform migration examples
Here are examples of 7 brands from various industries that migrated from BigCommerce to Shopify and saw results within a few months of migrating.
1. Good Ranchers
(Food & subscription)
An American DTC brand that offers meat on a subscription model was on BigCommerce but faced many issues. The platform lacked flexibility and integration capabilities that the brand required for scaling their business. Good Ranchers was not able to build a recurring, customer-friendly recurring order experience without customization. That’s why the brand chose to migrate to Shopify.
How Shopify migration helped:
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Provided a flexible, integrated ecosystem that allowed them to fix their subscription model
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Streamlined operations
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Gave them time to focus on strategic matters rather than technology issues
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The checkout process improved
After migrating to Shopify, the brand discovered, via data analytics, that most drop-offs happened after a customer's second order. The team launched a "free mystery gift" with every third order as a retention strategy.
The brand saw a 12% increase in its checkout conversion rate, a 10% lift in subscription adoption, and 48% year-over-year revenue growth after the migration.
2. Busy Bee Tools
(Hardware & home improvement retail)
Another eCommerce platform migration example is that of Busy Bee Tools. It is a Canadian tools and machinery retail brand. It had a physical store and an eCommerce site on BigCommerce. But, both were disconnected. The ERP system was built via many customizations for order fulfillment, distribution, and store operations.
Integrating this complex system with BigCommerce created migration challenges and slowed down data synchronization, affecting operations. The brand also saw frequent website downtime.
How migrating from BigCommerce to Shopify helped the brand:
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Busy Bee Tools rebuilt their entire commerce architecture around a deep Shopify–Microsoft Business Central ERP integration
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The results improved operational efficiency. The brand improved order fulfillment time from 36 hours to as little as 4 hours
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Real-time inventory visibility across all nine locations gave customers live stock counts at specific stores, creating omnichannel confidence
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Busy Bee Tools increased its conversion rate by 20% and drive a 15% increase in BFCM sales
3. Ronaldo Jewelry
(Fine jewelry and DTC fashion)
Ronaldo Jewelry is a brand that offers handcrafted jewelry. The brand faced challenges on BigCommerce, particularly in the mobile-first jewelry market. The site had complex navigation, excessive white space, and slow load times. These factors led to high bounce rates and abandoned carts. The site felt cluttered and outdated, with no dynamic filtering, sticky elements, or quick-add features to guide shoppers through their collections.
How Shopify migration helped the jewelry brand:
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The brand migrated to Shopify within no time through a seamless process
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Shopify provided a flexible and intuitive platform enabling growth
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The brand rebuilt the storefront with a mobile-first custom theme
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Condensed product pages, a sticky add-to-cart button visible above the fold, and a sliding cart drawer
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Restructured data for real-time sync, eliminating redundant apps and adding filterable collections
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Ronaldo Jewelry’s conversion rates doubled, and add-to-cart rates improved by 22%
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The site’s checkout completion rate increased by 34%, and average order value (AOV) increased by 18%
4. Lull
(Sleep and mattress DTC)
Another BigCommerce to Shopify migration example is that of Lull. It is a sleep and mattress brand. It attempted a headless integration with BigCommerce to modernize its custom-built eCommerce platform, but it wasn’t a success. The platform required large teams for maintenance, and adding any new feature took months. And hence, the brand decided to migrate to Shopify.
How Shopify helped:
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Lull rebuilt everything on Shopify within a few months
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On Shopify, the brand found solutions to their challenges
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Product launches that once took a year could happen in a day
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Payment gateways could be added easily
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Delivery times dropped from 7 to 10 business days to 4 days
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Like other brands moving to Shopify, Lull saved 25% in platform and software costs
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The saw a 14% conversion lift during the BFCM sale
5. Positive Grid
(Music technology and consumer electronics)
Positive Grid is a brand that makes smart guitar amplifiers and music software. The brand’s earlier platform, BigCommerce, had a hard-coded frontend that required developer intervention for simple updates. This meant the marketing team lost agility to respond to market trends. As a global brand operating across the US, Canada, Australia, the EU, UK, and Japan, the inability to build localized storefronts for each market was a critical blocker.
How migrating to Shopify from BigCommerce helped the brand:
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With Shopify, the brand focused on building a best-in-class customer experience
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Marketers could merchandise the site themselves, freeing the development team to focus on bigger projects
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The checkout was streamlined into a single-page process, reducing friction and boosting conversion
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For the first time, Positive Grid was able to launch six fully localized regional sites
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After migrating to Shopify in 2022, the brand had its best holiday season ever, with their conversion rate increasing by 6 times
6. Gesswein
(B2B industrial and jewelry tools)
Gesswein is a brand that supplies jewelry tools to metalworkers. The brand has more than 12000 SKUs and a complex B2B customer base. Their BigCommerce platform was not able to meet the brand’s B2B requirements. Its weak ERP connection frequently caused product mismatches and inventory errors, while other B2B functions faced issues due to unreliable plugins.
How Shopify helped the brand after migration:
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Migrating to Shopify replaced patched-together plugins with the platform’s native B2B capabilities — company-specific portals, negotiated pricing, role-based permissions, and complete order history in one place
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The brand built a custom advanced product listing page for technical buyers, with expanded filtering by material type, usage category, and tooling characteristics
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Saved time and resources that were earlier spent on constant troubleshooting
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Implement new features in days instead of months
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Their B2B transactions increased by 101% after the migration
7. Filtrous
(Laboratory supplies B2B)
Filtrous began as a small company but has grown into a global multimillion-dollar business. However, BigCommerce wasn’t able to support their growth. With BigCommerce as their B2B platform, Filtrous lacked the flexibility necessary to fully control their site. Adding new features was difficult. Managing customer experience was time-consuming. The platform's inability to support a clean self-serve B2B buying experience was pushing manual work onto the team and frustrating professional buyers.
How migrating to Shopify helped:
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Filtrous migrated and launched the new site In just 63 days
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With a streamlined, customer-friendly interface, buyers could find products, check pricing, and complete orders without needing to contact support
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Filtrous saw their organic conversion rate increase 27%
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Its customer service team saved an estimated 10 hours of manual work per week and their sales team saved an additional two hours
What these BigCommerce to Shopify migrations have in common
These Shopify Plus case studies reveal some common reasons that brands move to Shopify. Here are some of the reasons:
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Platform rigidity and developer dependency: Both Positive Grid and Lull found it difficult to make basic updates themselves. Every change required a developer, meaning less agility.
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ERP and integration failures. Busy Bee Tools and Gesswein both suffered from broken or unreliable connections between their backend systems and BigCommerce, leading to inventory errors, order delays, and wasted operational hours.
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Checkout conversion gaps. Good Ranchers and Lull both saw meaningful conversion drops when customers reached checkout on BigCommerce — a problem that reversed immediately after switching to Shopify's natively optimized checkout and Shop Pay.
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B2B limitations. Gesswein and Filtrous represent an emerging trend: enterprise B2B brands discovering that what once felt like BigCommerce's strength — open B2B customization — was actually a liability requiring endless plugin maintenance, which Shopify's native B2B now handles out of the box.
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Mobile experience debt. Ronaldo Jewelry's migration is a clean example of what happens when a platform's default theme capabilities stagnate. Mobile commerce has become the majority of jewelry purchases, and their BigCommerce storefront simply wasn't built for it.
Migrate to Shopify from BigCommerce
These and many other brands have migrated from BigCommerce to Shopify. Not only does Shopify have efficient features, but staying on a platform with limitations only increases costs and slows down growth.
If you’re looking to migrate to Shopify or Shopify Plus, reach out to our migration experts at XgenTech. Contact XgenTech.
