Shopify Plus Experts for Enterprise eCommerce at Scale
Trusted by Enterprise & High-Growth Shopify Plus Brands
Who We Are
The Shopify Plus Agency Built for Brands That Have Outgrown Off-the-Shelf
XgenTech is a certified Shopify Plus Partner agency founded in 2012 and rooted in New York. We are a focused team of 15+ Shopify designers, developers, growth marketers, and platform specialists - and Shopify is the only platform we work on. That singular focus is the reason enterprise brands like Purina, Cosori, and Levoit trust us alongside high-growth DTC names like Transparent Labs, Jacked Factory, and SKNEDIT, and luxury brands like Naeem Khan, Figue, and Hirshleifers.
As Shopify Plus experts, we operate at the level the platform is actually capable of - not just installing themes and apps, but building custom storefronts on Liquid and Online Store 2.0, writing Shopify Functions for checkout extensibility, deploying headless storefronts on Hydrogen and Oxygen, architecting B2B with company accounts and customer-specific catalogs, and rebuilding ERP and CRM integrations during enterprise migrations from Magento, Salesforce Commerce Cloud, BigCommerce, and WooCommerce.
Everything Enterprise Shopify Plus Brands Need - Under One Roof
Six core service lines, all delivered in-house by senior Shopify Plus specialists. No outsourcing, no offshore handoffs, no junior developers learning on your store.
Shopify Plus Custom Design & Development
Custom Shopify Plus theme design and front-to-back development on Liquid, Online Store 2.0, and Shopify Functions. Conversion-led UX, accessibility-compliant builds, and Core Web Vitals tuned for enterprise traffic volumes.
Shopify Development
Migration & Replatforming to Shopify Plus
Zero-loss migrations to Shopify Plus from Magento (Adobe Commerce), Salesforce Commerce Cloud, BigCommerce, WooCommerce, and custom legacy systems. Full data migration, 301 redirect mapping for SEO, and integration rebuilds.
Plan Your Migration
Headless Commerce on Hydrogen
Headless Shopify Plus storefronts built on Shopify Hydrogen and Oxygen, Next.js, or Nuxt - paired with headless CMS platforms like Sanity, Contentful, and Storyblok for maximum performance and content flexibility.
Headless Commerce
Shopify Plus B2B & Wholesale
B2B storefronts using Shopify Plus's native B2B feature set - company accounts, customer-specific catalogs and pricing, quote requests, net payment terms, quantity rules, and B2B checkout. Hybrid B2B + DTC on a single Shopify organization.
Build B2B on Plus
Checkout Extensibility & Shopify Functions
Custom checkout extensions, discount logic, delivery customizations, and payment customizations using Shopify Functions and the new checkout extensibility framework. The replacement layer for Checkout.liquid done right.
Customize Checkout
Shopify Plus Retainer & Optimization
Ongoing Shopify Plus retainer support - CRO, A/B testing, store speed optimization, app management, security updates, and dedicated roadmap execution. The growth partner enterprise brands keep on-call after launch.
Shopify RetainerWhat Makes Us a Different Kind of Shopify Plus Partner
Most agencies treat Shopify as one of many platforms. We treat it as the only one - and that focus shows up everywhere from architecture decisions to launch day.
14 Years on Shopify, Only Shopify
XgenTech has been a Shopify-only agency since 2012. That means our designers know the design system, our developers write cleaner Liquid, and our marketers understand the unique levers that move Shopify revenue - not generic eCommerce theory.
Senior In-House Team, No Outsourcing
Every project is delivered by senior, in-house specialists in New York. No offshore subcontractors, no junior developers learning on your store, no rotating account managers. The team that pitches you is the team that builds your store.
Plus Partner Access & Beta Features
As a certified Shopify Plus Partner, we have access to partner engineering, beta program enrollment, and Plus account managers - so your store ships on the latest features, not last year's playbook.
Conversion-Led, Not Decoration-Led
We design for sales - not Dribbble awards. Every UX decision is grounded in heatmap data, A/B test history, and conversion patterns proven across 320+ Shopify stores in health and wellness, beauty, fashion, and consumer electronics.
Full-Stack: Design, Dev & Growth
Most Shopify Plus agencies are either design shops or dev shops. We're both - plus a full growth marketing team for SEO, paid, and email. One vendor, one roadmap, one accountable team from launch through year three.
Built for Long-Term Partnership
Most of our clients stay with us on a Shopify Plus retainer long after launch - because the work that compounds revenue happens after go-live, not before. We're built to be your Shopify team for years, not your one-time agency.
Our 4-Step Shopify Plus Build Process
Shopify Plus Expertise Where Vertical Knowledge Matters
Deep eCommerce expertise across the verticals where conversion patterns, compliance, and UX nuances move the needle most.
Shopify Plus for Supplements & Wellness DTC
Subscription commerce, education-heavy product detail pages, clinical data displays, trust patterns, and conversion funnels built for high-consideration purchases. We know what makes supplement buyers click.
Clients:
Transparent Labs, Jacked Factory, Traceminerals
Shopify Plus for Beauty & Skincare Brands
Visually-driven storefronts with quiz-driven recommendation engines, ingredient transparency UX, sample-driven discovery flows, and replenishment subscription mechanics that drive repeat purchases and LTV.
Clients:
SKNEDIT
Shopify Plus for Fashion & Luxury Brands
Editorial-grade storefronts, multi-currency Markets setups, lookbook-driven merchandising, and the white-glove UX patterns that luxury and contemporary fashion buyers expect from premium brands.
Clients:Naeem Khan · Hirshleifers · Figue
The Shopify Plus Tools We Build & Integrate Daily
Shopify Plus, Answered
A Shopify Plus expert is a developer, designer, or agency vetted and certified by Shopify to build and scale stores on Shopify Plus, the enterprise tier of the platform. Shopify Plus experts have direct access to priority support, beta features, partner engineering, and advanced tools like Shopify Functions, checkout extensibility, Launchpad, Flow, B2B, and Markets.XgenTechis a certified Shopify Plus Partner agency founded in 2012 with 15+ in-house experts who have launched over 320 Shopify and Shopify Plus stores.
A Shopify Plus agency provides end-to-end services for enterprise and high-volume Shopify Plus merchants - including custom theme design anddevelopment, replatforming from legacy systems, headless commerce builds, B2B storefronts, checkout customization, ERP and CRM integrations, conversion rate optimization, and ongoing growth retainers. XgenTech delivers all of these in-house from a New York-based team of 15+ specialists serving brands like Transparent Labs, Jacked Factory, Purina, Naeem Khan, and Hirshleifers.
Shopify Plus agency pricing varies by scope. A standard Shopify Plus theme customization typically ranges from $15,000 to $40,000, a full custom Shopify Plus build runs $40,000 to $150,000+, a complex migration from Magento or Salesforce Commerce Cloud starts at $35,000, and headless Hydrogen builds typically begin at $75,000. XgenTech also offersmonthly Shopify Plus retainer plansfor ongoing development and growth. Every engagement starts with a free strategy consultation - contact usfor a fixed quote.
A custom Shopify Plus build typically takes 8 to 16 weeks from kickoff to launch, depending on complexity. Theme customizations on top of Dawn or a premium theme can launch in 4 to 6 weeks. Replatforming projects from Magento, Salesforce Commerce Cloud, or BigCommerce generally run 12 to 20 weeks because of data migration, SEO preservation, and integration rebuilds. Headless Hydrogen builds typically run 14 to 24 weeks. XgenTech provides a fixed timeline at the proposal stage.
Shopify Plus is the enterprise tier of Shopify, designed for high-volume merchants and brands operating complex multi-store, multi-currency, B2B, or wholesale operations. Compared to standard Shopify, Plus unlocks Shopify Functions, full checkout extensibility, Launchpad for sale automation, advanced Flow workflows, native B2B with company accounts, up to 200 storefronts under one organization through Shopify Markets, dedicated account management, a 99.99% uptime SLA, and access to partner engineering. Brands typically migrate to Shopify Plus when they outgrow Shopify Advanced or need enterprise-grade checkout customization.
Yes. XgenTech specializes in zero-loss migrations to Shopify Plus from Magento (Adobe Commerce), Salesforce Commerce Cloud, BigCommerce, WooCommerce, and custom legacy systems. Every migration includes a complete data audit, product and customer migration with order history, 301 redirect mapping for SEO preservation, integration rebuilds for ERPs and CRMs, and post-launch monitoring. Our migration process is built to preserve organic traffic, prevent revenue loss during cutover, and minimize downtime.
Yes. XgenTech builds full B2B and wholesale storefronts on Shopify Plus using the native B2B feature set - including company accounts, customer-specific catalogs, customer-specific pricing, quantity rules, quote requests, net payment terms, and B2B checkout. We also build hybrid B2B + DTC storefronts on a single Shopify organization, eliminating the need for separate platforms for retail and wholesale customers.
Headless Shopify Plus separates the storefront frontend from Shopify's backend, allowing brands to build custom frontends on frameworks like Shopify Hydrogen, Next.js, or Nuxt while still using Shopify Plus for cart, checkout, products, and orders. XgenTech buildsheadless Shopify Plus storefrontson Hydrogen and Oxygen for brands needing maximum performance, advanced content flexibility, multi-region deployments, or integrations with headless CMS platforms like Sanity, Contentful, and Storyblok.
XgenTech specializes in Shopify Plus stores for health and wellness, beauty and cosmetics, fashion and apparel, and consumer electronics. Named clients include Transparent Labs and Jacked Factory in health and wellness, Purina in pet nutrition, Cosori and Levoit in consumer electronics, Naeem Khan and Figue in luxury fashion, Hirshleifers in luxury retail, SKNEDIT in beauty, and Traceminerals in supplements. The agency's vertical depth means faster builds, smarter UX decisions, and conversion patterns proven in your industry.
Yes. XgenTech is a certified Shopify Plus Partner agency. As a Plus Partner, XgenTech has direct access to Shopify's priority support, partner engineering, beta program access, and the Shopify Plus account management network. The certification means XgenTech has been vetted by Shopify based on technical capability, client outcomes, and the quality of work delivered across hundreds of Shopify and Shopify Plus stores since 2012.Get in touchto start your project.
Ready to Scale on Shopify Plus?
Let's Build Your Next Shopify Plus Store
Talk to a Shopify Plus expert about your migration, redesign, headless build, or B2B project. Free strategy consultation. Fixed timelines. Senior team only.