PPC

Maximize your online advertising ROI with our proven PPC management services tailored to your Shopify store

Our Work Our Services
As a Shopify agency, we understand the importance of effective online advertising for e-commerce businesses. That's why we offer our clients PPC management services that are specifically tailored to their Shopify store. Our team of experts will work with you to create and manage your PPC campaigns on platforms such as Google Ads and Facebook and Instagram Ads(Meta).
By using PPC advertising, you can target specific audiences and achieve a higher return on investment (ROI) compared to other forms of online advertising. Our PPC campaigns are carefully crafted to be cost-effective and result-driven, with a focus on increasing conversions and sales. Let us help you maximize your online advertising ROI with our proven PPC management services.
Our Work
XgenTech | Shopify Experts | Shopify Design and Development
XgenTech | Shopify Experts | Shopify Design and Development

How We Do It

  • Campaign planning
  • Keyword research
  • Ad creation
  • Campaign launch
  • Campaign tracking and optimization
  • Regular reporting
  • Improvement and Remarketing
PPC management

Campaign planning

We begin by working with you to understand your business goals, target audience, and budget for your PPC campaign. This helps us to develop a strategy for your campaign that aligns with your overall marketing objectives.

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Keyword research

Keyword research: We conduct thorough research to identify the keywords that are most relevant to your business and your target audience. This helps us to understand what people are searching for and how to optimize your ads to rank for those terms.

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Ad creation

We create engaging and effective ads that are optimized for search engines and designed to drive conversions. This includes creating ad copy, images, and videos that are relevant to your target audience.

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Campaign launch

We launch your PPC campaign on the platforms that are most relevant for your business such as Google Ads, Facebook/Instagram Ads, Tik Tok Ads, and other platforms.

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Campaign tracking and optimization

We use tools such as Google Analytics and SEMrush and Ads to track the performance of your PPC campaign, identifying areas for improvement and making adjustments as needed.

Regular reporting

We provide regular reports that include key metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI) to give you an understanding of the performance of your PPC campaign.

Improvement and Remarketing

We continuously monitor PPC campaign(s) and make adjustments as needed to improve performance and achieve brand goals. We also set up remarketing campaigns to target users who have already interacted with your website, increasing the chances of higher conversions.

Frequently asked questions

What is PPC and how does it work?

PPC stands for pay-per-click, it is a form of online advertising where you pay a fee each time one of your ads is clicked. PPC campaigns can be run on platforms such as Google Ads, Facebook Ads, Bing Ads and others. It allows you to target specific audiences, keywords and demographics and increase your brand's visibility and generate leads or sales.

How is PPC different from SEO?

PPC and SEO are both forms of digital marketing, but they work in different ways. SEO is focused on optimizing your website to rank higher in organic search engine results, whereas PPC involves paying for ads to appear at the top of search engine results pages. While SEO takes time to show results, PPC can generate leads or sales immediately.

How much does PPC cost?

The cost of PPC can vary depending on the industry, competition, and keywords you are targeting. However, you will only pay when someone clicks on your ad, hence the name pay-per-click. You can also set a budget limit on your campaigns, so you can control the amount you spend.

How do you measure the success of a PPC campaign?

We measure the success of a PPC campaign by tracking key metrics such as click-through rate (CTR), conversion rate, and return on investment (ROI). We also use tools such as Google Analytics and SEMrush to track user behavior on the website and identify areas for improvement.

How will we communicate during the PPC process?

We will communicate with you regularly to provide updates on the progress of your PPC campaign and to address any questions or concerns you may have. We will also provide you with regular reports on key metrics and progress.