The Shopify Agency That Builds What Others Can't
Trusted by Enterprise & DTC Brands Worldwide
Our Story
A Shopify Partner Agency Built for Growth
XgenTech is a certified Shopify Partner agency founded in 2012 and rooted in New York. What started as a small digital agency focused on eCommerce has grown into a team of 15+ dedicated Shopify experts - designers, developers, project managers, and growth marketers - serving enterprise and DTC brands worldwide.
We specialize in custom Shopify store design, Shopify Plus development, AI-powered eCommerce automation, and full-funnel growth marketing for brands in health and wellness, beauty and cosmetics, fashion and apparel, and consumer electronics. From first strategy call through ongoing retainer support, we take a people-first approach - building long-term partnerships, not one-off projects.
We're not a generalist agency that "also does Shopify." Shopify is all we do - and that singular focus means our designers know the platform's design system inside and out, our developers write cleaner Liquid code, and our marketers understand the unique levers that drive Shopify revenue. Our clients include enterprise brands like C4 Energy and Trace minerals alongside high-growth DTC companies like Transparent Labs and Jacked Factory, and luxury fashion houses like Naeem Khan and Hirshleifers.
As a Shopify Partner, we have access to beta features, and partner engineering resources - ensuring our clients always operate on the platform's cutting edge. With 320+ Shopify stores launched across the globe, XgenTech is one of the longest-established and most trusted Shopify Partner agencies operating today.
The Principles That Guide Every Project
These aren't marketing slogans - they're the operating principles our team uses to make decisions every day, from the first strategy call through year three of a retainer.
People Over Projects
We build long-term partnerships, not transactions. Every engagement starts with understanding your business goals, team structure, and growth trajectory - so our solutions create lasting value, not just short-term deliverables.
Shopify Is All We Do
We're not a generalist agency that "also does Shopify." Our singular platform focus means deeper expertise, cleaner code, faster builds, and better outcomes. When Shopify evolves, we evolve with them.
Results You Can Measure
Every recommendation, design choice, and line of code is tied to a measurable business outcome - higher conversions, faster page loads, increased AOV, or reduced operational cost. We don't do "nice to have."
Speed With Quality
We deliver fast - most projects go live in 6 to 12 weeks - without cutting corners. Our 4-phase process ensures every build is tested, optimized, and ready for traffic before launch day.
AI-Forward, Human-Led
We're early adopters of AI in eCommerce - from Shopify AI chatbots and personalization to workflow automation. But every AI solution we build keeps human oversight at the center.
Radical Transparency
No hidden costs. No scope surprises. No agency jargon designed to confuse. Weekly updates, clear timelines, shared project boards, and honest conversations about what's working and what isn't.
What XgenTech Is Not
We're Selective About the Work We Take On
Not every agency is the right fit for every brand. We believe in clarity about who we are - and who we're not - so you can make the best decision for your business.
- Not a template shop. We don't sell pre-made themes with your logo slapped on. Every build is custom - designed for your brand, your customers, and your growth goals.
- Not a generalist web agency. We don't do WordPress, Wix, or Magento. Shopify and Shopify Plus are our entire world - and that focus is our competitive advantage.
- Not a build-and-run agency. We don't launch your store and disappear. Our retainer plans are designed for long-term partnership - we grow with you.
Full-Service Shopify Expertise Under One Roof
From your first line of code to your millionth customer - XgenTech provides every capability you need to build, launch, and scale a high-converting Shopify store.
Custom Shopify Web Design
Conversion-optimized, mobile-first store designs that reflect your brand and outperform competitors - built from scratch, never from templates.
Explore Web Design
Shopify Plus Development
Custom themes, checkout extensibility, headless builds, app integrations, and API connections - all built with clean, scalable Liquid, HTML, CSS, and JavaScript.
Explore Development
AI Automation & AI Solutions
AI chatbots, personalization engines, inventory forecasting, workflow automation, and agentic commerce readiness for Shopify Plus stores.
Explore AI Services
eCommerce Marketing
SEO, PPC, email marketing via Klaviyo and Omnisend, conversion rate optimization, and growth strategy - all native to the Shopify ecosystem.
Explore Marketing
Shopify Migration
Full-service platform migrations from Magento, WooCommerce, BigCommerce, and custom platforms - preserving SEO equity, customer data, and order history with zero downtime.
Explore Migration
Ongoing Retainer Support
Month-to-month retainer plans with a dedicated team for continuous development, design updates, SEO, CRO, speed optimization, and technical support.
Explore RetainersA Proven 4-Phase Process for Every Engagement
What Brands Want to Know About XgenTech
XgenTech is a certified Shopify Partner agency founded in 2012 and rooted in New York. The agency specializes in custom Shopify development,AI-powered eCommerce automation, and growth marketing for enterprise and DTC brands. XgenTech has launched 320+ Shopify and Shopify Plus stores for clients across health and wellness, beauty and cosmetics, and fashion and apparel industries.
XgenTech was founded in 2012 as a full-service digital agency focused on eCommerce. Since its founding, the agency has grown into a certified Shopify Partner with a team of 15+ Shopify experts serving enterprise and DTC brands globally. With over 14 years of continuous operation, XgenTech is one of the longest-established Shopify Partner agencies.
XgenTech is rooted in New York, with team members in Toronto and operations serving clients globally across North America, Europe, and Asia-Pacific. The agency was born in New York and has expanded its reach to support international eCommerce brands in multiple time zones.
Yes. XgenTech is a certified Shopify Partner, which means the agency has met Shopify's rigorous standards for development quality, client satisfaction, and platform expertise. As a Shopify Partner, XgenTech has access to beta features, and partner engineering resources - ensuring clients always operate on the platform's cutting edge.
XgenTech specializes in Shopify development for three primary verticals: health and wellness, beauty and cosmetics, and fashion and apparel. Named clients include Transparent Labs, Jacked Factory, Purina, Cosori, Levoit, Naeem Khan, Hirshleifers, Figue, SKNEDIT, Traceminerals, Cellucor, and Scintillia Skincare.
XgenTech provides end-to-end Shopify and eCommerce services including custom web design, Shopify Plus development, headless commerce, platform migration,AI automation ,email marketing,SEO, conversion rate optimization, PPC management, and ongoing retainer support.
XgenTech has launched and optimized 320+ Shopify and Shopify Plus stores since 2012. These stores span enterprise brands like Purina and Levoit, high-growth DTC companies like Transparent Labs and Jacked Factory, and luxury fashion houses like Naeem Khan and Hirshleifers. Explore our case studies to see results.
Yes. XgenTech offers month-to-month Shopify retainer plans that include continuous development, design updates, SEO optimization, conversion rate optimization, speed monitoring, and technical support. Retainer plans provide a dedicated team that functions as an extension of your in-house staff, with no long-term lock-in contracts.
XgenTech combines 14+ years of Shopify platform expertise with a full-service capability set that most agencies cannot match. Unlike generalist web agencies, XgenTech focuses exclusively on the Shopify ecosystem. The agency adds AI automation, SEO, CRO, and growth marketing as native capabilities - not afterthoughts. As a certified Shopify Plus Partner since 2012, XgenTech has the depth of experience, vertical industry knowledge, and technical breadth to serve as a single partner for enterprise eCommerce brands.
Starting a project begins with a free strategy consultation. During this call, our team audits your current eCommerce setup, discusses your goals, and recommends a tailored approach. Engagements typically follow a 4-phase process: Discovery and Strategy, Design and Prototyping, Development and Launch, and Ongoing Optimization. Contact XgenTech today to schedule yours.
Ready to Grow?
Let's Build Something Exceptional Together
Whether you're launching your first Shopify store, migrating from another platform, or scaling an enterprise operation - XgenTech has the expertise, the team, and the track record to make it happen.