Transparentlabs
Overview
Transparent Labs is committed to using 100% authentic ingredients and full-disclosure product labels so you know precisely what you’re putting in your body.
Services
Technology & Tools
- Shopify Plus
- Recharge
- Heap
- Yotpo
- Gorgias
- Klaviyo
Challenge & Solution
The Challenge
The goal was to improve the brand and increase the effectiveness of the subscription service by incorporating a more advanced Recharge integration and a more user-friendly customer portal, with the ultimate aim of converting more transactions into long-term customer relationships. The desired outcome was to create an ecommerce presence that more effectively represents the brand.
The Solution
Xgentech was responsible for the entire process of the project, including planning, procurement, and implementation. The project began with creating user-centered website wireframes and designs, then moved to the Shopify Plus development studio before the launch of the new website.
Optimized For Conversion
The initial engagement focused on a simple website refresh and updates. After the refresh, brand decided to undertake a full redesign. Xgentech provided additional assistance to develop a new design and user experience for the Shopify Plus website.
- Subscription
- A/B Testing
Navigation
Navigation was optimized for a smooth browsing experience across desktop, mobile, and all other devices.
Comprehensive information on PDP
The product detail pages were designed to offer comprehensive information to the customers, assisting them in making informed purchasing decisions and maximizing conversions.
Technologies
- Recharge Subscription
- Shopify Plus
- Rebuy
Mobile First
Given that the brand's target audience primarily shopped on mobile devices, the user experience was designed with a mobile-first approach.
Ongoing Support
After the successful launch of the newly developed Shopify Plus website with recharge subscription, Transparentlabs has continued to collaborate with Xgentech through our Priority Support service, which grants them access to our teams for ongoing design and development work to update and expand the website as needed.
