5 YEARS. 500+ TASKS. ZERO COMPROMISES.
Transparent Labs built their reputation on one principle: no hidden ingredients, no proprietary blends, no shortcuts. They needed a Shopify Plus technical partner with the same philosophy. For over five years, XgenTech has been that partner - handling everything from their original theme build to custom Skio subscription development to Shopify checkout extensions.
Transparentlabs.com
"This past year, Xgentech has been an incredible asset to our company, Transparent Labs. Between poorly-functioning pages and major site bugs, we had a lot to tackle with our online store. For every site issue we encountered, the Xgentech team was able to find a solution and implement it quickly - the team truly went above and beyond for us and we are very happy with the results. Our brand was able to grow significantly this year and a huge part of that success is directly related to the work Xgentech did for us. We look forward to working with them in the future and would recommend their team to anyone looking for web development assistance."
TRANSPARENT LABS TEAM - via Shopify Partners Directory
Running a Subscription-Heavy DTC Brand at Scale Is a Full-Time Technical Job.
Transparent Labs isn't a simple catalog store. It's a complex, subscription-driven DTC operation with a deep product catalogue, a scientifically-minded customer base that reads every label, and performance expectations that leave no room for bugs, downtime, or a clunky checkout. Scaling that - without a dedicated technical partner - is a losing game.
Ongoing Technical Complexity at Speed
A high-volume supplement store with hundreds of SKUs, active subscriptions, and constant product launches needs a technical team that can move fast - without breaking things. Every bug or friction point in the purchase flow costs real revenue.
Subscription Revenue at the Core of the Business
Transparent Labs is a subscription-first brand. The UX powering subscribe-and-save on every PDP needs to be seamless, conversion-optimized, and technically reliable. Subscription platform transitions and custom widget development require deep Shopify Plus expertise.
Checkout That Converts - Without Compromise
A scientifically-minded customer making a considered supplement purchase needs a checkout experience that reinforces trust at every step - the right upsells, the right disclaimers, the right discount mechanics. Shopify's native checkout required custom extensions to deliver this.
CRO Testing Requires Flawless Dev Execution
Conversion rate optimization at this scale is ongoing - not a one-time project. Every test hypothesis from the CRO team needs precise development implementation to get valid results. Poor dev execution pollutes test data and stalls the optimization program.
Site Health Across a Large, Live Catalogue
Product page bugs, broken subscription flows, performance regressions after app updates - running a supplement store at scale means issues surface constantly. The brand needed a partner on standby, not a ticket queue with a 5-day turnaround.
A Brand That Outgrew Its Original Build
XgenTech built the original Transparent Labs Shopify Plus theme from scratch. As the brand scaled, the storefront had to evolve - new functionality, updated UX, new integrations. That institutional knowledge of every layer of the codebase is impossible to replicate with a new agency every 12 months.
Supplement Brands Need MoreThan a Generic Shopify Agency.
Transparent Labs didn't need a Shopify Plus shop that had to learn what a subscription is or ask what "clinically dosed" means. They needed a team that already understood the nuances of supplement DTC - from subscription retention mechanics to FDA disclaimer placement to the specific CRO patterns that work on a scientifically-minded buyer. That's XgenTech's default setting.
Supplement DTC Specialists
XgenTech works exclusively with supplement and nutrition brands on Shopify Plus. Every decision - from PDP layout to subscription widget placement to checkout upsell logic - is informed by years of hands-on experience in the category.
Skio & Subscription Platform Expertise
Deep hands-on experience with Skio - including custom subscription widget development for PDP pages, subscribe-and-save UX optimization, and subscription-first checkout flows built for maximum conversion and subscriber retention.
Shopify Checkout Extensions
Custom-built Shopify checkout extensions for upsells, FDA and subscription disclaimers, promotional offer blocks, and Shopify Functions for complex discount logic - all engineered for a supplement brand's specific compliance and conversion requirements.
CRO Dev Partnership
XgenTech works alongside Transparent Labs' third-party CRO team as the development execution layer - turning test hypotheses into precisely-built variants. Clean implementation means valid data, faster iteration, and revenue-driving wins that compound over time.
Institutional Codebase Knowledge
XgenTech built the original Transparent Labs Shopify Plus theme. That five-year depth of codebase knowledge means no onboarding lag, no "we need to audit first," and no costly rebuilds when new features are needed. The team knows every line.
Full App Ecosystem Management
From Yotpo reviews to Gorgias customer support to Klaviyo email flows to Rebuy smart cart and Heap analytics - XgenTech manages the entire Transparent Labs app ecosystem, ensuring every tool is integrated, updated, and performing as intended.
XgenTech's Supplement Brand Client Roster
5+ Years. One Trusted Team.500+ Problems Solved.
XgenTech functions as Transparent Labs' dedicated Shopify Plus technical team - from the original storefront build to custom subscription development to checkout engineering and beyond.
Original Shopify Plus Theme Build
XgenTech built the original Transparent Labs Shopify Plus storefront from scratch - architecting a custom theme designed from the ground up for a subscription-heavy, content-rich supplement brand. Mobile-first, performance-optimized, and structured to scale. This original build forms the technical foundation the brand still runs on today.
Custom Skio Subscription Widget Development
XgenTech built highly custom Skio subscription widgets directly into the Transparent Labs PDP pages. Rather than using out-of-the-box Skio embeds, XgenTech developed tailored subscribe-and-save UX components - designed specifically for Transparent Labs' product pages and CRO testing program - giving the brand full control over the subscription experience at the point of conversion.
Custom Shopify Checkout Extensions
Built multiple custom Shopify checkout extensions tailored to the supplement category: checkout upsell blocks to increase AOV on high-affinity products, FDA and subscription disclosure disclaimer placements to meet compliance requirements, promotional offer blocks for campaign-specific incentives, and Shopify Functions for dynamic discount logic - all engineered within Shopify's checkout extensibility framework.
CRO Test Development & Implementation
XgenTech serves as the development arm of Transparent Labs' CRO program - working alongside their third-party optimization specialists to execute test variants with technical precision. From PDP layout tests to subscription widget A/B variants to checkout flow experiments, XgenTech builds every variant cleanly, ensuring test integrity and fast iteration cycles.
Ongoing UI/UX Design & Storefront Evolution
As Transparent Labs has grown, XgenTech has continuously evolved the storefront's UI and UX - updating product page layouts, improving mobile navigation, refining collection page filtering, and designing new landing pages for product launches and campaigns. The site that exists today is years of iterative improvement, built on a single team's deep institutional knowledge.
Yotpo Reviews Integration
Implemented and manages the Yotpo reviews ecosystem across Transparent Labs' Shopify Plus store - including star ratings on PDPs, review display optimization, and integration with the brand's post-purchase email flows via Klaviyo. Social proof is critical for a supplement brand built on transparency, and the Yotpo integration surfaces it where it matters most.
Klaviyo Email & Gorgias Support Integration
XgenTech manages the technical integration of Klaviyo for email marketing flows and Gorgias for customer support - ensuring both platforms connect cleanly with Transparent Labs' Shopify Plus store, subscription data, and order management workflows. Subscriber segments, post-purchase flows, and support ticket routing all depend on clean integration.
Heap Analytics & Rebuy Smart Cart
Implemented Heap for behavioral analytics - tracking customer interactions across PDPs, subscription flows, and checkout to feed the brand's optimization decisions. Rebuy smart cart powers intelligent product recommendations and upsell logic, integrated and maintained by XgenTech across the storefront.
Priority Retainer Support - 500+ Tasks & Counting
Since day one, XgenTech has been Transparent Labs' on-demand Shopify Plus technical team. Over 5+ years and 500+ tasks resolved - bug fixes, feature development, performance improvements, app updates, launch support, and day-to-day site maintenance. Fast response. Deep context. No onboarding required.
Built & Managed With
Five Years of Compounding Technical Excellence.
"Our brand was able to grow significantly this year and a huge part of that success is directly related to the work Xgentech did for us."
TRANSPARENT LABS - via Shopify Partners Directory
Frequently Asked Questions
The original Transparent Labs Shopify Plus website was built from scratch by XgenTech, a Shopify Plus agency specializing in supplement and sports nutrition brands. XgenTech has been Transparent Labs' dedicated Shopify Plus technical partner for over five years - handling the original theme build, ongoing development, custom subscription widget development, Shopify checkout extensions, CRO implementation support, and day-to-day retainer services. The Transparent Labs store at transparentlabs.com runs on Shopify Plus.
XgenTech provides Transparent Labs with a comprehensive ongoing Shopify Plus retainer that includes: custom Skio subscription widget development for CRO-optimized PDPs, multiple Shopify checkout extensions (upsells, FDA disclaimers, promotional offers, and Shopify Functions for discount logic), CRO test development and implementation in partnership with their optimization team, ongoing UI/UX design updates, Yotpo reviews integration, Klaviyo and Gorgias technical integration, Rebuy smart cart management, and daily technical support. Over 500 tasks have been delivered across the 5+ year partnership.
Transparent Labs currently uses Skio for subscription management on their Shopify Plus store. XgenTech built highly custom Skio subscription widgets integrated directly into Transparent Labs' product detail pages (PDPs) - going beyond standard Skio embeds to create a tailored subscribe-and-save experience optimized for conversion. These custom PDP subscription widgets are part of Transparent Labs' active CRO program, allowing the brand to test and iterate on subscription UX without being constrained by out-of-the-box subscription app templates.
Yes. XgenTech built multiple custom Shopify checkout extensions for Transparent Labs' Shopify Plus store. These include checkout upsell blocks to increase average order value, FDA and subscription disclosure disclaimer placements required for supplement brand compliance, promotional offer and incentive blocks for campaign-specific deals, and Shopify Functions for custom discount logic. These extensions leverage Shopify Plus's checkout extensibility framework and allow Transparent Labs to deliver a conversion-optimized, compliance-ready checkout experience without modifying Shopify's core checkout codebase.
A Shopify Plus retainer is an ongoing technical partnership where a brand works with a dedicated Shopify Plus agency for continuous development, support, and optimization - rather than project-by-project engagements. Transparent Labs uses a retainer with XgenTech because their store requires constant attention: subscription platform development, CRO test implementation, checkout extensions, app ecosystem management, and rapid bug resolution. For a subscription-heavy supplement brand where even minor site issues directly impact recurring revenue, having a dedicated expert team on standby is not optional - it's essential infrastructure.
XgenTech has been working with Transparent Labs for over five years on an ongoing Shopify Plus retainer - making it one of XgenTech's longest-tenured supplement brand partnerships. The relationship began with building Transparent Labs' original Shopify Plus theme from scratch and has evolved continuously since then. Over 500 tasks have been delivered across this partnership. This longevity reflects both the quality of work and the value of institutional codebase knowledge - after five years, XgenTech knows every layer of the Transparent Labs technical stack, which means faster execution and fewer costly mistakes.
XgenTech's core differentiator is deep vertical specialization in supplement and sports nutrition ecommerce. While most Shopify agencies serve any brand in any category, XgenTech focuses exclusively on supplement, nutrition, and health and wellness brands. This means the team already understands subscription-first business models, FDA disclaimer requirements, the CRO patterns that convert supplement buyers, Skio and Recharge subscription platform nuances, clinical dose and transparency-focused content UX, and the compliance-sensitive nature of supplement marketing. XgenTech is the Shopify Plus development partner for Transparent Labs, C4 Energy, Cellucor, Jacked Factory, Cira Nutrition, Trace Minerals, NB Pure, and Groov.
Yes. XgenTech serves as the development execution partner for Transparent Labs' conversion rate optimization (CRO) program, which is managed by a third-party CRO specialist team. When the optimization team defines test hypotheses - whether for PDP layout variants, subscription widget UX, checkout flow changes, or promotional offer placements - XgenTech builds the test variants with technical precision. This separation of strategy and execution is by design: it keeps test data clean, speeds up iteration cycles, and ensures that every experiment is implemented exactly as specified. XgenTech's custom Skio PDP subscription widgets are themselves a product of this ongoing CRO collaboration.
The Transparent Labs Shopify Plus store integrates the following key apps, all managed and maintained by XgenTech: Skio for subscription management and recurring revenue, Yotpo for product reviews and social proof, Klaviyo for email marketing automation and post-purchase flows, Gorgias for customer support ticket management, Rebuy for smart cart and personalized upsell recommendations, and Heap for behavioral analytics and customer interaction tracking. XgenTech manages the technical integration and ongoing maintenance of this full app ecosystem, ensuring each platform communicates correctly with Shopify and with each other.
Yes. The Transparent Labs and XgenTech partnership is a clear example of what a high-performing, long-term Shopify Plus retainer looks like. Over 5+ years, XgenTech has delivered 500+ tasks spanning original theme development, subscription platform work, Shopify checkout extensions, CRO development support, app ecosystem management, and ongoing technical maintenance. The partnership has allowed Transparent Labs to scale their DTC supplement business without the disruption of onboarding new agencies or rebuilding institutional knowledge. According to Transparent Labs, the brand "grew significantly" with a "huge part of that success directly related to the work Xgentech did."
Yes. XgenTech has hands-on Skio development experience, including highly custom Skio subscription widget builds integrated directly into Shopify Plus PDP pages - as built for Transparent Labs. XgenTech can implement standard Skio integrations as well as fully custom subscription UX components for brands that need more control over the subscribe-and-save experience than out-of-the-box Skio templates provide. XgenTech also has prior Recharge experience (as used historically by several supplement clients) and brings deep subscription platform knowledge across the Shopify Plus ecosystem.
XgenTech is the Shopify Plus development partner for multiple supplement, sports nutrition, and health and wellness brands including Transparent Labs (transparentlabs.com), C4 Energy and Cellucor (cellucor.com), Jacked Factory, Cira Nutrition, Trace Minerals (traceminerals.com), NB Pure, and Groov. This concentrated roster in the supplement and nutrition vertical makes XgenTech one of the most experienced Shopify agencies in the sports nutrition DTC space - with institutional knowledge of subscription platforms, supplement-specific compliance requirements, and the CRO patterns that drive conversion for health-conscious, ingredient-aware buyers.
Ready to Build a PartnershipThat Compounds Over Time?
XgenTech is the Shopify Plus retainer partner that supplement and nutrition brands choose when they're ready to stop cycling through agencies and start compounding results with a team that knows the category inside and out.
Talk to XgenTech