How XgenTech Rebuilt Jacked Factory on Shopify and Powered a Multi-Year Retainer Partnership
A custom Shopify theme, a Recharge subscription experience built for how athletes actually buy, a Build Your Stack bundle, and two-plus years of dedicated design, development, and CRO support for one of sports nutrition's most trusted brands.
Science-Backed Supplements.A Storefront Built to Match.
Jacked Factory was created to challenge the status quo of underdosed, overpriced supplements. Every product is formulated with research-supported ingredients at effective doses, transparently labelled, free of artificial dyes and fillers, and manufactured in a cGMP-certified facility. The brand's motto, "Never Finished," speaks to athletes who train hard and expect their supplements to work without compromise.
Nitrosurge, Nitrosurge Shred, and the stimulant-free Pump Surge anchor a pre-workout lineup available in both stimulant and non-stimulant formulas across multiple flavors and serving sizes.
Authentic Iso whey protein isolate, Creatine Monohydrate, Growth Surge post-workout, and EAA Surge essential amino acids cover the full training cycle from intra-workout through recovery.
Burn-XT thermogenic fat burner, night-time formulas, nitric oxide boosters, glycerol hydration, and hormone support round out a catalog sold direct-to-consumer, on Amazon, and through retail partners.
Industry
Sports Nutrition & Supplements
Platform
Advanced Shopify
Engagement
Redesign + Retainer, 2020–2022
Retainer Model
Monthly Hours + Task-Based
Tech Stack
Shopify, Recharge, Rebuy, Yotpo, Klaviyo, Gorgias
A Fast-Growing Brand That Needed Its Storefront to Catch Up
Jacked Factory had built a loyal following on product quality alone. The next stage of growth meant turning first-time buyers into subscribers, giving the brand a storefront that looked as premium as its formulas, and having a Shopify team on call as launches, flavors, and campaigns accelerated.
Subscription Friction on the Product Page
Recurring revenue is the single most important lever for a DTC supplement brand, but a stock subscription widget makes it hard for customers to understand the difference between a one-time purchase and subscribe-and-save. Jacked Factory needed a subscription experience designed around how athletes reorder pre-workout, protein, and creatine every month.
No Way to Buy the Whole Stack in One Step
Customers who buy a pre-workout are the same customers who buy creatine and protein. Without a bundle-and-save flow, every additional product meant another trip through the catalog, and the store left average order value on the table.
A Brand Identity the Site Didn't Fully Express
Jacked Factory's brand guideline, product photography, and "Never Finished" positioning deserved a storefront that felt consistent across every touchpoint, from homepage to PDP to cart, instead of a theme that had been adapted piece by piece.
Launch Cadence Outpacing Internal Capacity
New flavors, seasonal campaigns, app changes, and speed and conversion improvements all compete for developer time. Jacked Factory needed a partner who could absorb that workload every month without a new scoping cycle for every request.
A Ground-Up Redesign,Then Two-Plus Years on Call.
The engagement ran in two phases: a full Shopify redesign and development project that relaunched jackedfactory.com, followed by an ongoing retainer through which XgenTech operated as Jacked Factory's Shopify design and development team.
01
Custom Shopify Theme Design & Development
XgenTech's UX designers and Shopify developers rebuilt jackedfactory.com as a custom Shopify theme driven by the brand guideline. The layout uses screen space efficiently, simplifies navigation across a growing catalog, and carries brand elements consistently from homepage to product page to cart.
02
Recharge Subscription Widget Build-Out
Instead of the default Recharge widget, XgenTech built a custom subscription experience at the theme level. The product page shows a clear one-time purchase versus subscribe-and-save toggle with savings displayed up front, and the widget stays in sync with flavor and size selection so pricing is never ambiguous.
03
Build Your Stack Bundle & Save
A custom bundle-and-save flow lets customers assemble a full stack, such as pre-workout, creatine, and protein, from a single page and apply a bundle discount. The logic was built to work alongside Recharge so a customer can stack and subscribe in the same step, turning a single-product purchase into a recurring multi-product order.
04
Conversion-Optimized Product Detail Pages
PDPs were redesigned around the decisions a supplement buyer actually makes: high-resolution product and label imagery, subscription pricing, flavor and size selection, and product recommendations powered by Rebuy to surface complementary products at the moment of intent.
05
Product & Flavor Launch Pages
Fast-turnaround landing pages and PDP templates for new products, flavor drops, and campaign promotions, built so Jacked Factory's marketing team could launch on schedule without waiting on a new project scope each time.
06
Site Speed Optimization
Ongoing Shopify speed work: auditing and removing unused third-party app scripts, deferring non-critical JavaScript, optimizing and lazy-loading product imagery, refactoring theme code, and resolving Google PageSpeed and Core Web Vitals issues as the app stack evolved.
07
Continuous CRO
Iterative conversion improvements across the funnel: PDP layout and information hierarchy, subscription toggle placement and messaging, sticky add-to-cart on mobile, cart drawer upsells, collection filtering, and review placement, informed by what XgenTech has learned across multiple supplement storefronts.
08
App Implementation & Integration Support
Theme-level integration and implementation support across Jacked Factory's Shopify app stack, including Recharge, Rebuy, Yotpo reviews, Klaviyo email and SMS, and Gorgias support, keeping every app working cleanly with the custom theme as the store grew.
09
Priority Support Retainer
A Shopify retainer combining a monthly block of design and development hours with task-based requests. Over two-plus years, XgenTech delivered XXX+ tasks spanning bug fixes, feature builds, theme updates, and campaign support with predictable turnaround.
The Shopify Agency Built for Supplement Brands
Jacked Factory didn't need a generalist Shopify agency. They needed a team that already understood subscribe-and-save economics, stack-based buying behavior, flavor and size variant sprawl, and the compliance details that come with selling supplements online. That is the vertical XgenTech has specialized in across brands like C4 Energy, Transparent Labs, and Trace Minerals.
Subscribe & Save UX
Custom Recharge and Skio widget builds that make the one-time versus subscription choice obvious, show the savings clearly, and remove the friction that keeps supplement buyers from committing to monthly delivery.
Stack Builders & Bundles
Build Your Stack experiences that let customers combine pre-workout, protein, creatine, and recovery products into one discounted order, with subscription support baked into the same flow.
Flavor & Size Variant UX
Supplement PDPs routinely carry a dozen or more flavor and serving-size combinations. XgenTech designs variant selection that stays intuitive on mobile and keeps pricing, imagery, and subscription options in sync.
Supplement Facts & Compliance
Supplement facts panels per variant, FDA disclaimer placement, and subscription disclosure handling are treated as standard build requirements, not afterthoughts.
Retainer Velocity for Launch-Driven Brands
Supplement brands ship new flavors, limited drops, and seasonal campaigns constantly. XgenTech's retainer model reserves monthly capacity so launch pages, PDP updates, and fixes go live on the brand's schedule.
Plus-Grade Engineering on Any Plan
Jacked Factory ran on Advanced Shopify. XgenTech delivered custom theme architecture, subscription logic, and CRO work that many brands assume requires Shopify Plus, and advises brands on when the upgrade is actually worth it.
XgenTech's Supplement Brand Clients
What the Partnership Delivered
From relaunch through two-plus years of retainer support, XgenTech gave Jacked Factory a storefront built for subscription growth and a team that kept it moving.
Subscribe-First
Custom Recharge PDP experience with a clear one-time vs. subscribe-and-save toggle
Build Your Stack
Bundle-and-save flow that turns single-product purchases into multi-product, subscription-ready orders
2+ Years
Of retainer partnership covering launches, speed, CRO, and app integrations (2020–2022)
+
Retainer tasks delivered across design, development, and technical support
From the Client
In Jacked Factory's Words
We have worked with Xgentech for almost a year and our experience has been incredible! Not only is the team friendly and easy to work with, but also they are able to respond to all of our requests in a professional and timely manner. Everything we’ve needed assistance with, such as site development, design, and bug fixes, they have been able to do very quickly and perfectly. Since working with Xgentech, our site's functionality has drastically improved which is allowing us to reach more people and increase our conversion rate. There is nothing this team can’t do!
Frequently Asked Questions
The Jacked Factory website (jackedfactory.com) was redesigned and developed on Shopify by XgenTech, a Shopify agency specializing in supplement and sports nutrition brands. XgenTech built Jacked Factory's custom Shopify theme, Recharge subscription experience, and Build Your Stack bundle, then supported the brand through a multi-year Shopify retainer from 2020 to 2022.
XgenTech is a Shopify Plus agency based in New York that specializes in ecommerce design, development, and ongoing retainer support for supplement, sports nutrition, and health and wellness brands. XgenTech has served as the Shopify development partner for Jacked Factory, C4 Energy, Cellucor, Transparent Labs, Cira Nutrition, Trace Minerals, and NB Pure.
XgenTech redesigned and rebuilt jackedfactory.com as a custom Shopify theme, built out the Recharge subscription widget with a streamlined one-time versus subscribe-and-save toggle, developed a Build Your Stack bundle-and-save experience, optimized product detail pages for conversion, built product and flavor launch pages, and delivered site speed optimization, CRO, and app integration support through a multi-year retainer combining monthly hours and task-based work.
A Build Your Stack bundle is a custom Shopify shopping experience that lets a customer combine multiple supplements, such as a pre-workout, protein, and creatine, into a single discounted order from one page. XgenTech built a Build Your Stack bundle-and-save flow for Jacked Factory integrated with Recharge, so customers could stack products and subscribe in one step, increasing average order value and subscription adoption.
XgenTech customized Recharge for Jacked Factory at the theme level rather than using the default widget. This included a custom subscription widget on product pages with a clear one-time purchase versus subscribe-and-save toggle, subscription-aware pricing display, and bundle-and-save logic that let customers build a stack of products and subscribe to it in a single flow. Read XgenTech's complete guide to Recharge subscriptions for more.
During its partnership with XgenTech, Jacked Factory ran on the Advanced Shopify plan, not Shopify Plus. XgenTech delivered custom theme development, Recharge subscription customization, bundle logic, and CRO work on Advanced Shopify, which shows that a supplement brand can run a sophisticated subscription storefront without upgrading to Plus. XgenTech helps brands evaluate whether Shopify Plus features such as checkout extensibility and Shopify Functions justify the upgrade.
XgenTech worked with Jacked Factory from 2020 to 2022 in a multi-year engagement that began with a full Shopify redesign and continued through an ongoing retainer for design, development, CRO, and technical support.
A typical Shopify app stack for a supplement brand includes a subscription app such as Recharge or Skio, a reviews platform such as Yotpo, an email and SMS platform such as Klaviyo, a customer support helpdesk such as Gorgias, and an upsell and cross-sell tool such as Rebuy. Jacked Factory's Shopify stack included Recharge, Yotpo, Klaviyo, Gorgias, and Rebuy, and XgenTech supported implementation and theme integration across these apps.
XgenTech improves Shopify site speed by auditing and removing unused third-party app scripts, refactoring theme code, deferring non-critical JavaScript, optimizing and lazy-loading product imagery, reducing render-blocking resources, and resolving Google PageSpeed and Core Web Vitals issues. For Jacked Factory, this work was delivered as part of the ongoing retainer. See Shopify store speed optimization.
The highest-impact CRO improvements for supplement product pages are a clear subscribe-and-save versus one-time purchase toggle, intuitive flavor and size variant selection, prominent reviews and social proof, high-resolution product imagery, sticky add-to-cart on mobile, bundle and stack recommendations, and a fast, uncluttered cart. XgenTech applied these principles to Jacked Factory's product detail pages and refined them through ongoing CRO work.
Yes. In addition to Jacked Factory, XgenTech has been the Shopify development partner for C4 Energy, Cellucor, Transparent Labs, Cira Nutrition, Trace Minerals, and NB Pure, making XgenTech one of the most experienced Shopify agencies in the supplement and sports nutrition vertical. Explore Shopify design and development for vitamin and supplement brands.
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