The success of an eCommerce brand depends on various factors, and one of them is the eCommerce platform itself.
While traditional platforms work well for brands that are starting out, they often fail to support growth and scale. Hence, these brands have to keep spending more on integrations, customizations, upgrades, etc.
These are the reasons why many brands are moving from old platforms, such as Adobe/Magento, to advanced platforms such as Shopify.
If you have been thinking of migrating, here are Magento to Shopify migration examples and why they migrated.
Why brands are migrating from Adobe Commerce to Shopify: A peek into the key points
-
TCO is 29–42% higher on Adobe Commerce because of developer reliance, hosting, security patching, custom integrations, and version upgrades all stack up into costs that consistently outpace Shopify over a three-year horizon.
-
You move at the speed of your dev queue, not the market. When every promotion, product update, or campaign requires a developer ticket, business agility disappears. In fast-moving verticals, that lag is fatal.
-
Self-managed hosting is a liability, not a feature. Flash sales, viral moments, and seasonal peaks become operational risks. Multiple brands profiled here lost real revenue to outages at exactly the wrong moments.
-
Adobe's app ecosystem requires code; Shopify's doesn't. Extensions on Adobe Commerce demand significant custom implementation, while Shopify's app store delivers plug-and-play tools for subscriptions, loyalty, reviews, returns, and analytics.
-
Poor native analytics means flying blind. Brands consistently flagged weak out-of-the-box reporting as a core pain point. Without actionable data, conversion optimization and retention strategy default to guesswork.
-
Commerce is not Adobe's priority. It represents just 2 of roughly 90 products in their portfolio. The result: sluggish R&D investment and a roadmap full of features Shopify already shipped years ago.
7 Magento to Shopify migration examples, and how the migration helped
Here are seven brands that migrated from Adobe Commerce/ Magento to Shopify or Shopify Plus, and how the migration paid off.
1. Pilgrim
Pilgrim is a beauty and personal care brand that was founded in 2019 and migrated to Shopify in 2023. The brand offers vegan and paraben-free personal care and beauty products.
Pilgrim built a custom headless storefront on Adobe Commerce. While the platform provided flexibility in the initial stages, as Pilgrim’s business scaled, the limitations of the platform made it hard to manage the increased traffic and sales. Here are some issues the brand faced on Adobe Commerce:
-
Slowdown and crashes during flash sales
-
The basic analytics dashboard didn’t provide any actionable conversion data
-
Third-party checkout limitations
-
API rate limit breaches during high traffic
-
No built-in fraud detection
-
No order automation during high volume spikes
Why Shopify works for Pilgrim
After migrating to Shopify, the brand processed 1556 orders per minute, has seen a 10% increase in website traffic, and a 100% year-on-year increase in revenue. Here are some more observations:
-
With Shopify, Pilgrim has a cloud-native platform with scalability capabilities in its infrastructure.
-
Shopify enables unlimited scale
-
Shopify Flow enables automation, native analytics, and increased API rate limits
-
Pilgrim uses Shopify Flow to automate fraud detection and process complex logistics
2. Libas
Another Magento to Shopify migration example is Libas, an Indian ethnic wear brand that migrated in 2022-23.
Libas faced bottlenecks and problems with Adobe during product launches, marketing campaigns, and checkout changes that required development team intervention. These factors slowed down the team’s ability to react to market trends and customer behavior. Something that fashion brands cannot afford to do.
Here are some drawbacks of Adobe faced by Libas:
-
No meaningful customer analytics
-
No unified view of offline and online purchase patterns, retention cycles, etc.
-
Hard to scale DTC revenue
Why Shopify works for Libas
This Magento migration case study shows that the brand was able to build an ecosystem around customer data with the help of Shopify. The brand also saw an 80% year-on-year revenue increase, and 24% increase in average order value (AOV).
-
Integrated a CDP for unified customer profiles, loyalty programs, and a mobile app
-
The mobile app outperforms the webstore on AOV and repeat purchase rate
-
Increased personalization capabilities
-
The brand is expanding to 100 physical stores, from 35
3. Lulu and Georgia
The Los Angeles-based home decor store was founded in 2012 and migrated to Shopify in 2023.
Lulu and Georgia was not able to manage its operational load on Adobe Commerce. Even basic reporting required workarounds, and integrations were unreliable. Here are some reasons the brand migrated from Adobe to Shopify.
-
Adobe did not have the tools to automate back-office operations
-
There was heavy dependency on the development teams
-
There were scaling and performance challenges when the SKUs increased
Why Shopify works for Lulu and Georgia
Shopify enables the brand to innovate. The platform’s specialized migration tool also made migrating 40,000+ SKUs easy. Here are some positives that Shopify added to the brand.
-
Better reporting tools on Shopify
-
Advanced automation capabilities and reliable infrastructure
-
Built-in platform maintenance allows time for strategy
-
Shopify manages traffic spikes during product launch
4. Molekule
Another Magento to Shopify migration example is Molekule, a brand that offers indoor air purifiers. The brand migrated to Shopify in 2022.
Molekule had chosen Adobe because of its customization features. However, the brand realized that the platform was slowing down its daily operations. Here are some issues Molekule faced with Adobe Commerce.
-
Slow down because of dependency on development teams
-
The brand’s subscription model underperformed constantly
-
Promotions and sales required custom-built tools that were unreliable
-
A platform update slowed down checkout page loading time
-
Increased cart abandonments and decreased revenue
Why Shopify works for Molekule
By migrating from Adobe Commerce to Shopify Plus, Molekule saw a 75% conversion rate increase and 10% increase in traffic. The brand’s operations came back on track. Here are some ways Shopify made a difference.
-
Molekule integrated various tools easily on Shopify, for example, Recharge, Okendo, Klaviyo, etc.
-
The checkout page load time decreased
-
The team could focus on merchandising, conversion, optimization, and customer experience
5. Beard & Blade
This Australia-based men’s grooming and shaving brand migrated to Shopify from Adobe Commerce in 2017.
Beard & Blade faced a problem running its retail and wholesale businesses simultaneously on Adobe Commerce. It required two separate storefronts, making the process complicated. Here are the challenges the brand faced with Adobe.
-
Unable to support different pricing and customer lists from single backend
-
Manual logistics management for wholesale orders
-
Manual inventory management
-
Regular site outages and unreliable storefront
Why Shopify works for Beard & Blade
By migrating from Adobe Commerce to Shopify Plus, the brand was able to run a self-service wholesale portal directly from the same storefront serving retail customers. Its sales have increased 35% year over year, and wholesale revenue increased 100%. Here’s what worked for the brand:
-
Volume-based and customer-specific pricing configured natively
-
Wholesale orders entered the warehouse workflow automatically
-
No manual intervention required
-
Same-day dispatch even during peak sales period
6. Mr. DIY Malaysia
Malaysia’s largest home improvement brand with 500 + stores, Mr. DIY migrated to Shopify in 2023.
Adobe Commerce could not keep up with the growing needs of the brand. Managing an inventory with 40,000+ SKUs required a lot of custom development for every operational process. Here are some challenges faced by Mr. DIY.
-
Poor operational efficiency and increasing platform costs
-
Heavy dependency on development teams
-
Operational efficiency bottlenecks in daily order fulfillments
-
Limited flexibility to expand operations
Why Shopify works for Mr. DIY
This is another Magento to Shopify migration example that saw a positive increase. After migrating to Shopify, the brand was able to increase daily order fulfillment by 113%, and noticed a 43% reduction in platform maintenance cost. Here are some ways in which migrating to Shopify helped the brand.
-
The operations became more manageable
-
Even when the catalog strength increased, the platform was able to manage well
-
Shopify proved to be cost-effective
7. Gresham Blake
A design-based tailoring brand, Gresham Blake was founded in 2000 and migrated to Shopify in 2023.
"I was building a brand," she explains, "and the website built on Magento just didn't have the functionality I needed to make any changes. I always had to go to developers”, said the brand’s co-founder. Here are some challenges faced on Adobe Commerce.
-
Site crashes, slow loading times, and broken promotions
-
Low sales during critical periods
-
No self-service functionality, high developer dependency
-
No unified online/offline operations
Why Shopify works for Gresham Blake
For starters, the migration to Shopify was hassle-free and completed within three weeks. The brand saw a 98% reduction in set-up time compared to Magento. Here are some ways Shopify benefited Gresham Blake.
-
With Shopify’s intuitive interface, the team could manage inventory, run promotions, and update the site without development team intervention
-
The platform performed well during a traffic surge period during a launch
-
Online sales grew 68% in the first four months
-
The migration made business operations smooth
How to migrate from Adobe to Shopify
Your migration plan depends on your products, business goals, and many other factors. If you’re looking to migrate from your current platform to Shopify, contact XgenTech. Our migration experts will guide you from audit to post-migration processes.
Contact XgenTech’s migration team today!
