Shopify Store Design Breakdown: Dissecting Kylie Cosmetics and their Store Design
Kylie Cosmetics is one of the top Shopify stores, with more than 20K visits on the online store daily. It’s safe to say that a large number of merchants look up to this brand. We took inspiration from Kylie Cosmetics to understand their Shopify store design better and share some of their design strategies that make their online store easier to experience.
What makes the Shopify store design of Kylie Cosmetics so much more engaging is that the design reflects their brand personality and displays the fun vibe that it is known for. But, there are also some key design inspirations that we think would help any Shopify store elevate their store design.
8 Shopify Store Design Inspirations from Kylie Cosmetics Online Store
We share a number of Shopify website design tips with you, so this time we're sharing inspiration from a brand's site that is known across the world. This includes some of the UX best practices as well that the brand makes use of to increase their site conversions.
These are enabled by custom Shopify design and development.
1. Feature the latest collection as a featured section on your storefront
The Kylie Cosmetics online store has displayed one of their latest collections as a featured section on their store. So, when store visitors land on their storefront and start scrolling, this is one of the first things they see.
Such a featured section helps the brand bring more visibility to a new collection they have and boost its sales.
2. Easy access to stocked up products on the menu
Kylie Cosmetics faces frequent stockouts of their products. To combat this, they made it easier for their shoppers to find recently stocked products. On their menu bar, the brand has added a ‘Back in Stock’ section which takes shoppers to a collection of products that were recently stocked up.
Shoppers who previously showed interest in an out of stock product can easily navigate to this collection as soon as they land on the storefront. They can then browse the collection and find the product they were interested in without having to search the entire catalog.
This quick access to the ‘Back in Stock’ collection is surely a game-changer, especially if, like Kylie Cosmetics, your brand faces frequent stockouts.
3. Use red to alert shoppers about their sale
The Shopify store has added an attention-grabbing link to their ‘Sale’ on their menu bar. This link is red in color and since it is one of the only places where they use the highly visible red color, it grabs the attention of shoppers almost instantly.
Once shoppers click on this link, they are shown products with slashed prices. The brand uses the red color here again to highlight the large discount added to the product’s price.
4. Feature your collections so that shoppers can navigate to the products they prefer easily
On their storefront, Kylie Cosmetics has a section that shows the different collections available based on the part of the face that shoppers want to focus on. This section of different collections is easy to understand and requires no instructions, allowing shoppers to continue to browse the brand’s products.
What’s more, it’s placed towards the end of the page. This way, new visitors can scroll through the storefront and get an understanding of what the brand sells and their price points and then quickly navigate to the products they are looking for without having to scroll back up.
5. Add labels over products in your collections page
Kylie Cosmetics makes its products stand out in their catalog by adding consistent product labels to their product images. These labels are lip stickers and look identical to each other with the only difference being the color of the product label and the copy within the label.
Some of these product labels include ‘Low Stock’. ‘Back in Stock’, ‘New’, and ‘Kylie’s Favourite’. Each of these labels are added to either build urgency, create exclusivity (like with the ‘New’ product label), or build credibility for the product (like the ‘Kylie’s Favourite’ sticker).
6. Add a label over your product images to build urgency
On certain product pages, the brand has added a label over the product images that builds urgency over shopping the item. This sticker is eye-catching, especially since the rest of the page is minimal.
The label lets shoppers know that the product is trending, nudging them to make a faster purchasing decision.
7. Place product reviews front and center
On the Kylie Cosmetics product pages, shoppers can evaluate the products they are considering by viewing the product reviews that are placed right below the product details. Here, shoppers can see the aggregate reviews, view reviews by individual shoppers, and even filter reviews by how shoppers rated the item.
Shoppers can also choose to see reviews that feature images so that they can see how the product packaging is as well as how the product looks on the user.
8. Suggest a unique/limited edition product within the cart drawer
Once an item is added to the cart, the store suggests a limited edition item that shoppers would love to own. By displaying a product recommendation right within the cart, the recommendation gets more visibility and shoppers are more likely to add the item to their cart before checking out.
Kylie Cosmetics also makes sure that the cart recommendation is unmissable, by placing it at the top of their cart drawer and by highlighting it with a different color.
9. Added tabs to sister brands
Now, Kylie Jenner has a number of brands under her now after Kylie Cosmetics - Kylie Skin and Kylie Baby.
Their Shopify store design has incorporated a simpler way to get all the brands discovered on one website. They have added a custom announcement bar that now acts as an additional navigation, helping consumers discover more products of their interest.
Set up a Shopify store design like Kylie Cosmetics!
Setting up a Shopify store design is no easy task. If you’re looking for a design like Kylie Cosmetics, you need to work with Shopify design experts who understand what you are looking for and have the industry knowledge of the changing trends and consumer preferences.
Our team of Shopify experts works with Shopify merchants like you to the store design that reflects the personality of your brand and caters to the functionalities you require. Whether you want to revamp your existing design or build a new one from scratch, we will help you create a positive shopping experience on your Shopify store design.
Oh and we're answering all your questions about the Kylie cosmetics Shopify theme as well. Our goal is to help you pick the best Shopify theme for beauty products!
Reach out to us on email@example.com and we’ll help you set up your Shopify store design!
PS. We're working with some leading Shopify Plus beauty and cosmetics stores to help them design a great online experience for their customers. Check out some of our work here.
If you are a beauty and cosmetics brand looking for more design inspiration, explore these brands - before you design a Shopify store:
Not sure if we are the right Shopify design agency for your DTC brand? Speak to our experts to explore our process of working.