If you’re in the vitamin and supplements industry, you sure are aware of the competition you face. With new brands, innovative health solutions, and changing regulatory environment in the industry, there’s always a lot to do and achieve for eCommerce stores.
If you’re struggling or want to enhance your vitamin and supplement brand’s performance, you’ll need an efficient Shopify retainer agency.
In this blog, we explore Shopify retainers for vitamin and supplement brands, how to choose one, what to expect from them, and why you definitely need one to stay ahead in the market.
Let’s get started!
The Unique Needs of Vitamin and Supplement Brands on Shopify
The vitamin and supplements industry has specific requirements. Related to health and science, it is an industry that is expected to follow strict regulatory compliance and rules. Here are some of its unique requirements.
1. Product details
Product descriptions for vitamins and supplements go beyond benefits. It has to include factual and scientific information as well. Think ingredient explanations, dosage and usage information, and disclaimers. These details can often change, and hence, vitamin and supplement brands have to continuously update product information based on regulatory requirements.
2. Trust certificates
Customers prefer to buy vitamins and supplements that have positive reviews from users. They need to see proof and expect transparency. This is why brands need to add information such as the brand story, founder story, people behind the brand, customer reviews, manufacturing process, etc. In addition, a detailed FAQ section with relevant answers also helps build confidence.
3. Regulatory requirements
The vitamins and supplements industry follows strict regulatory requirements. With frequent changes in formulations, introduction of new formulations, and even changes in advertising standards, brands might be required to tweak or edit information in the product pages. This is where brands require the support of Shopify retainers for vitamin and supplement brands.
4. Technical details
Ecommerce vitamin and supplement stores also have technical requirements, such as age verification for customers, subscription management systems, integrated bundling and discounting features, and inventory management systems, among others.
Why Consider Ongoing Shopify Retainers for Vitamin and Supplement Brands?
The vitamin and supplements industry is one of the fastest-growing environments. It is projected to reach $ 84.95 billion by 2030. To meet the rising demands of the market, eCommerce space, and customers, brands need an efficient support system. That’s where retainers come in. Here are the Shopify retainer benefits and why you must consider hiring one for your supplements business.
1. Quick updates
Ecommerce retainers for vitamins and supplements websites can support ongoing and quick updates on the website. For instance, when there is new research, new regulatory requirements, new user generated reviews, your retainer can immediately update your website. Moreover, a long-term retainer association works just like an in-house team. Retainers know your business in depth as well as have a finger on the pulse of the industry, leading to informed decisions.
2. New product launches
Having a steady, ongoing eCommerce retainer team work with your brand makes it easy to launch new products or seasonal bundles. For instance, when there’s a new product to be launched, you won’t have to go looking for a Shopify expert to help you with the launch. Your retainer team will know what is to be done - cross-selling, product segmentation, subscriptions, etc.
3. Customer retention optimization
Most eCommerce vitamin and supplement brands offer subscriptions, which requires ongoing optimization. Your retainer team can help with subscription by constantly refining the subscription features, introducing lucrative pricing strategies, managing payment failure recovery, and staying up to date with subscription app updates.
Services to Include in a Vitamin and Supplement Shopify Retainer Package
Ecommerce brands require many different kinds of services, from web development, content & design, to marketing and strategy. Here are some of the services to expect from your Shopify retainer packages.
1. UI/UX improvement
Shopify retainers for vitamin and supplement brands have to specially focus on making customers' shopping experience easy as well as build trust in the products. Here are some key services for UI/UX improvement:
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Create clear navigation and website layout
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Design an easy access to product pages and content
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Build trust through transparency and clear communication
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Intuitive navigation that helps customers find products and information
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Regular audits of trust signals
2. Development support for various apps
Vitamin and supplement stores often have multiple apps integrated in the system. For example, features such as subscriptions, bundles, loyalty programs, etc., require apps. Here’s how eCommerce retainers for vitamins and supplements brands help with development support:
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Knowledge about apps used for vitamin and supplement industry
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Expertise to set up, manage, and optimize the apps
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Regular app maintenance and bug fixing services
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Strategic advice for growth and scaling
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Data collection from the apps and analysis
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Constantly be updated about new tools and upgrades to apps
3. Conversion rate optimization (CRO)
CRO based on customer needs and preferences is one of the most essential processes to integrate in eCommerce stores. Efficient CRO for vitamin and supplement brands requires expertise and consistent effort. Here’s how retainers help:
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Data collection throughout customer touchpoints
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A/B testing of different ways to present product information
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Optimizing for mobile
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Analysis of customer data
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Testing different marketing strategies
How to Choose the Right Shopify Retainer Package for Supplement Brands?
Assessing your retainer agency is an essential step if you want to maximize Shopify retainer benefits for your vitamin and supplement brand. Involve your different teams and vet them for various skills and expertise. Here’s how to choose an efficient Shopify retainer for vitamin and supplement brands.
1. Demonstrated industry experience and expertise
The vitamin and supplements industry has specific and unique requirements that requires a certain amount of expertise and accountability. The best Shopify retainers for vitamin and supplement brands understand the regulatory environment, compliance matters, and know legal requirements. Here’s how to assess potential retainer agencies:
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Ask them about specific challenges they solved for other brands in the industry
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How they dealt with FDA warnings or legal issues
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Do they understand the scientific terminologies in the industry
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Ask them how they approach various requirements, such as age verification
2. Assess their past work in the industry
Ask potential retainers to share case studies of projects they handled in the industry. Here are some questions to ask:
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Ask them about reformulating a product
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How do they update claims based on new research
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How do they respond to regulatory feedback
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Explain the process of review and content implementation
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How do they manage legal team requirements
3. Execution as well as strategic guidance capabilities
An efficient Shopify retainer for vitamin and supplement brands will not only have execution capabilities, but also strategic guidance expertise. Here’s how you assess potential retainers on this front:
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Their knowledge on industry trends
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Can they alert you about potential compliance issues?
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Recommendations for new features and functionality
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Strategic advice for prioritizing projects that will drive income
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A proactive approach and CRO capabilities
How to Avoid Mistakes and Get ROI from Your Retainer?
As there are often a lot of changes in the vitamin and supplement industry related to products and health research, it’s critical for brands to avoid mistakes. Alongside, retainers have to be able to ensure they bring positive results for your business. Here’s how retainers can help with evolving Shopify merchant needs.
1. Ensure your retainer follows strict checklists and practices for fact-checking and aligns with legal standards in the industry.
2. Ensure your retainer includes clear processes for reviewing content that includes information such as benefits, ingredients, and health-related claims.
3. Set approval workflows that involve your agency as well as your internal stakeholders.
4. Ensure product information follows a standard format and template.
5. Have proper documentation systems in place for all processes.
6. Your retainer team should be proactive in regular review and audit of your website to remove any outdated claims.
7. Implement A/B testing systems to validate changes related to pricing, health claims, etc.
8. Ensure third-party certifications are displayed prominently.
9. Follow regular testing protocols and data analysis to validate changes.
10. Define key performance indicators and metrics.
Summing up
A few things that are critical for your vitamin and supplement eCommerce brand are consistency, compliance, industry expertise, and implementing digital tools, and data-driven approaches.
To integrate all of this in your ecosystem, you’ll need an efficient Shopify retainer for vitamin and supplements brands.
