Cellucor: Optimizing Performance & Conversions for a Leading Sports Nutrition Brand
Discover how we revamped Cellucor’s website, enhancing speed by 85%, increasing conversions by 25%, and optimizing subscriptions—all while streamlining operations on Shopify Plus.
About the Brand
Cellucor is a globally recognized sports nutrition brand known for its premium supplements, including the bestselling C4® pre-workout.
With a strong presence in the fitness industry, Cellucor is committed to helping athletes and fitness enthusiasts achieve their performance goals through scientifically backed products.
Challenges
The brand needed a seamless, high-converting online experience to consolidate multiple brands under one domain and optimize its sales strategy. This led to us discovering the following challenges with them:
Website Restructuring & Brand Consolidation
With three brands under one umbrella, Cellucor needed a streamlined product catalog and a unified shopping experience without disrupting user navigation.
- Merging three brands into a single domain while maintaining clarity.
- Simplifying the product catalog for a seamless browsing experience.
Subscription & Discount Management
Cellucor required a system that allowed internal teams to manage subscription discounts dynamically without technical intervention.
- Enabling independent management of subscription discounts.
- Customizing discount structures based on brand and product type.
Site Performance & Speed Optimization
Slow site speed and outdated code were affecting user experience and conversions, requiring a thorough overhaul.
- Eliminating legacy code and unnecessary scripts.
- Fixing broken functionalities and improving outdated themes.
Customization for Marketing Campaigns
Marketing campaigns needed custom landing pages and better utilization of Shopify Plus features to drive conversions.
- Creating flexible landing pages for product launches and promotions.
- Maximizing Shopify Plus features to reduce dependency on third-party apps.
Technical Support & Conversion Path Optimization
Broken purchase flows and a lack of reliable technical support were impacting revenue and user experience.
- Fixing errors in the purchase and checkout process.
- Providing ongoing technical support for smoother operations.
Our Solution
To address Cellucor’s challenges, we took a comprehensive, performance-driven approach focused on site speed, user experience, conversion optimization, and seamless brand management.
By leveraging Shopify Plus features, replacing outdated code, and implementing custom solutions, we transformed their website into a high-performing, scalable platform that empowers both the brand and its customers.
Here’s how we did it:
Full Site Audit & Code Optimization
A complete website audit allowed us to identify performance bottlenecks and eliminate outdated elements.
- Conducted a UX, UI, and technical audit.
- Built a new website free from legacy code.
- Replaced outdated third-party apps with custom-built Shopify Plus features.
Performance Enhancements & SEO Optimization
Optimizing speed and SEO helped Cellucor enhance user experience and search visibility.
- Improved site speed by 85% through script optimization.
- Applied technical SEO best practices.
Subscription & Discount Optimization
We revamped the subscription model and discount management to provide more flexibility.
- Integrated the Recharge app for an enhanced subscription experience.
- Developed extensive discount scripts for easier stakeholder management.
A/B Testing & Conversion Rate Optimization
Continuous testing ensured a more refined shopping experience and increased conversions.
- Built multiple versions of Product Detail Pages (PDPs) and collection pages for A/B testing.
- Recreated bundle functionality for better usability.
Custom Landing Pages & Marketing Support
Marketing teams were empowered with new tools to create and optimize campaigns.
- Provided ongoing support for high-converting landing pages.
- Enabled Cellucor to run data-driven, day-to-day marketing campaigns.
Ongoing Support & Feature Enhancements
With daily support and quick resolutions, we ensured Cellucor’s website remained optimized for growth.
- Offered daily support with fast turnaround times.
- Integrated new features focused on maximizing conversions and user experience.
Results & Impact
- Site load time improved by 85%, creating a faster and smoother user experience.
- Conversion rate increased by 25%, leading to higher revenue.
- Subscription rate grew by 18%, boosting recurring revenue.
- Reduced reliance on third-party apps, cutting unnecessary costs.
- Created a seamless, error-free shopping experience for customers.
- Implemented ongoing A/B testing for continuous optimization.
- Provided a knowledgeable and highly skilled team of Shopify experts.
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