Founded in New York City in 2012, Figue is a dreamy combination of luxe and laid back. Figue's free spirit-meets-sophisticate line of ready-to-wear, handbags, footwear, accessories and home design is proudly infused with bohemian gorgeousness.


  • Shopify Custom Theme Development
  • Shopify App Intigrations


  • Shopify Plus
  • Accessibe
See Live

Challenge & Solution

The Challenge

The e-commerce platform of the brand was already based on Shopify Plus, but the design and user experience needed to be completely revamped. Figue reached out to Xgentech for the custom shopify plus theme development. Theme was needed to be optimized for conversions and set for effortless shopping.

The Solution

Working together with the Figue team, We developed an elegant e-commerce website that centers on a minimalistic design, advance product filtering, and beautiful product photography.

Created for Conversion

The product pages are designed to be intuitive and informative, providing customers with all the necessary information to make informed buying decisions. Our objective was to create a sleek design that also prioritizes conversion.

Filters on Collection Page

The collection pages feature a smooth user interface and a minimalistic design that enable customers to easily filter and sort through products. We paid special attention to the collection page, a crucial aspect of any e-commerce website, to improve it and inspire customers to browse and make purchases.

Shopify Plus

Nearly 100% uptime, and the ability to expand as the business grows, making Additionally, one of the main objectives was to design a website that the client could easily personalize in the future.