Owen’s craft mixers is a beverage brand best known for its cocktail mixes that are made with quality ingredients including pure cane sugar instead of corn syrup and real juice. The mixes come carbonated so that you don’t have to go looking for club soda while making a cocktail. All you need to do is add your favorite spirit and a refreshing cocktail is ready in a few minutes.
With their Shopify store design, the brand wanted to show off their fun and authentic personality. So that’s exactly what the team of Shopify design experts at XgenTech did. Right from their home page, product pages to the complete checkout process, their store design represents the positive aura of its Founders with brighter colors and a lot of cocktails!
Provide easy navigation throughout the website
Showcase their brand story with detailed about pages
Minimalist design with well-placed product pictures
Showcasing products in context (who doesn’t enjoy cocktails)
Retaining actual product colors in the image edits for recall