Scintillia Skincare: Building a Premium Multi-Brand Skincare Store on Shopify
A ground-up Shopify build for a Dubai-based destination for professional-grade skincare, designed to showcase curated brands, make building a routine effortless, and grow from skin into body and hair care.
The Project in Brief
XgenTech designed and built Scintillia Skincare's Shopify store in 2023. The new, ground-up build on the Stiletto theme was delivered in 3–5 weeks for the Dubai-based professional skincare destination. It introduced shop-by-concern, product-type and brand navigation, filtered collection pages, quick add to cart, content-rich product pages, and a store architecture built to expand from skincare into body care and hair care.
The result is a premium, easy-to-shop storefront that gives Scintillia's curated brands the presentation they deserve and gives shoppers a faster path from discovering a product to building a complete routine.
Scintillia Skincare: Where Aesthetic Expertise Meets Ecommerce
Scintillia Skincare is a Dubai-based skincare destination that pairs in-person aesthetic treatments with a curated online store of professional-grade skincare. Every product is held to the "Scintillia Approved" standard, a testing process and set of standards through which Scintillia's community of aesthetic doctors, master facialists and wellness experts selects the most effective, skin-transforming products on the market. Scintillia set out to become the Middle East's go-to destination for premium, results-driven skincare, and wanted an online store that matched the level of expertise customers experience in its lounges.
Multi-Brand Catalog
Professional and clinical skincare from leading international brands alongside Scintillia's own products, presented as one cohesive, premium store.
Aesthetic Treatments
In-person treatments at Scintillia Skincare and Skulpt by Scintillia lounges, with the same expert standards applied to every product the store sells.
Skin, Body & Hair
A clear plan to grow beyond skincare, bringing new brands on board across body care and hair care without outgrowing the store.
Brands available at scintillia.com today include
A Store Built for Premium Skincare and Ready to Grow
Scintillia chose Shopify as the foundation for its next stage of growth and partnered with XgenTech to design and build the new store from the ground up. The brief centred on four goals.
Make Shopping Effortless
Give customers a store where adding, removing and discovering products feels fast and intuitive, from the first click to checkout, so building a skincare routine is simple.
A Premium, Editorial Look and Feel
Bring Scintillia's brand colours, typography, high-end imagery and video together in a layout that reflects the quality of the products and the expertise behind them.
Present Many Brands as One Cohesive Store
Organize a curated, multi-brand catalog so shoppers can find the right product by concern, by product type or by brand, without feeling overwhelmed.
Architecture Ready for Body & Hair Care
Structure navigation and collections so Scintillia can add new brands and new categories as the business expands, without redesigning the store.
Why We Chose the Stiletto Shopify Theme
XgenTech guided Scintillia through theme selection and recommended Stiletto by Fluorescent Design, a premium Shopify theme built for style-led brands with large catalogs. Starting from a theme whose native features match the needs of beauty retail let us put the build time into design and customization instead of rebuilding the basics, and kept the store lean on third-party apps.
Native Filtering
Built-in product filtering and sorting, ideal for sidebar filters across large skincare collections.
Quick View & Quick Buy
Shoppers can add products straight from collection pages and build a routine without friction.
Beauty-Ready PDPs
Product tabs and blocks for ingredients, usage and delivery information, the content skincare shoppers look for.
Editorial Merchandising
High-resolution imagery, video and a mega menu that suit a premium, image-led brand.
What XgenTech Designed and Built
Working from Scintillia's reference sites, brand colours and fonts, XgenTech designed and developed the full storefront: architecture, navigation, collection and product experiences, content pages and integrations.
A Premium, Image-Led Homepage
Site architecture designed to put high-end imagery and video front and centre, with Scintillia's colour palette and typography applied throughout for a consistent, luxury feel.
- Brand font and colour palette implemented site-wide
- Sections built for high-end campaign imagery
- Vimeo video support on the homepage and content pages
Navigation Built for a Multi-Brand Catalog
Top and bottom navigation redesigned to match Scintillia's reference sites, with a mega menu that lets shoppers browse by skin concern, product type or brand, the three ways skincare customers naturally shop.
- Mega menu with concern, product type and brand paths
- Footer navigation for content, policies and support
- Menu structure ready for new categories and brands
Filtered Collections with Quick Add to Cart
Collection pages with a sidebar of filters help shoppers narrow a large catalog in a few clicks. Quick view and quick add buttons let them add products directly from the grid, making it effortless to build a full routine.
- Sidebar filters on collection pages
- Quick view and quick add to cart on product cards
- Clean product grid that gives each brand room to shine
Product Pages That Inform and Convert
Custom content blocks beneath the product details highlight features and services, giving shoppers the confidence to buy professional-grade skincare online. Related products from the same category keep discovery going.
- Custom blocks for product features and services
- Related and same-category product recommendations
- Layout built around high-resolution product imagery
A Smooth Path from Basket to Checkout
A streamlined cart experience makes it easy to review, adjust quantities and remove items, so customers move from building their routine to checkout with confidence.
- Simple add, update and remove interactions
- Clear path to Shopify checkout
- Cross-browser tested for a consistent experience
Brand Storytelling Content Pages
Five to six custom content pages, including About Us and Contact, designed to tell Scintillia's story, build trust in its expert-led approach and connect online shoppers with the brand behind the products.
- 5–6 designed content pages, including About and Contact
- Vimeo video support for brand storytelling
- Consistent design language across every page
Analytics & Pixels
Google Analytics and Meta (Facebook) integration for measurement and advertising from day one.
Newsletter Signup
Email capture integrated with Omnisend to grow Scintillia's subscriber list.
App Recommendations
A shortlist of Shopify apps to support conversion and SEO as the store grows.
QA & Team Training
Cross-browser testing before launch, plus a one-hour training call with Q&A so Scintillia's team could run the store confidently.
From Brief to Launch in 3–5 Weeks
A focused scope, a feature-rich premium theme and brand assets supplied up front made a fast, high-quality launch possible.
Discovery & Theme Selection
Reviewed Scintillia's reference sites, brand colours and fonts, mapped the catalog and selected Stiletto as the theme foundation.
Design & Architecture
Designed the homepage, navigation, collection and product layouts, and planned a collection structure ready for body and hair care.
Development & Integrations
Built theme customizations, custom product page blocks, filters, quick add, content pages, analytics, Meta pixel and Omnisend signup.
QA, Training & Launch
Cross-browser testing, a one-hour training session with Q&A, and handover of a store Scintillia's team could manage independently.
What a Premium Multi-Brand Skincare Store Needs on Shopify
Skincare and beauty retailers have different needs from single-brand DTC stores. These are the principles XgenTech applied on Scintillia and applies to every beauty and skincare Shopify build.
Three Ways to Browse
Skincare shoppers search by concern (acne, hyperpigmentation, anti-aging), by product type (serum, cleanser, SPF) and by brand. A multi-brand store should support all three in its main navigation.
Filters That Scale with the Catalog
As brands and categories grow, sidebar filters keep large collections easy to navigate and stop shoppers dropping off before they find the right product.
Routine-Friendly Quick Add
Beauty baskets are built from several products. Quick view and quick add on collection pages let customers assemble a routine without opening every product page.
Product Pages That Educate
Professional-grade skincare sells on trust. Product pages need space for benefits, features, usage and services, plus related products that complete the regimen.
Editorial Presentation
Premium brands need premium presentation: high-resolution imagery, video and consistent typography that make a multi-brand catalog feel curated rather than crowded.
Architecture Built for Expansion
Plan collections and menus so new brands and categories such as body care and hair care can be added as the business grows, without a redesign.
What Scintillia Launched With
Premium Storefront
A polished, image-led Shopify store that reflects Scintillia's expert, luxury positioning.
Faster Discovery
Concern, product-type and brand navigation plus sidebar filters help shoppers find the right product quickly.
Easier Basket Building
Quick add and a streamlined cart make adding and adjusting products simple.
Room to Grow
Architecture ready for new brands and new categories, from skincare into body and hair care.
Frequently Asked Questions
XgenTech, a certified Shopify Partner agency, designed and built the Scintillia Skincare Shopify store in 2023. The project was a new, ground-up Shopify build on the Stiletto theme, delivered in 3–5 weeks, covering design, theme development, navigation, collection and product page features, content pages, analytics setup and team training.
The best Shopify theme for a skincare store is one that supports filtering by concern and product type, quick add to cart, product tabs for ingredients and usage, and high-resolution imagery. For Scintillia Skincare, XgenTech selected Stiletto by Fluorescent Design because it includes these features natively, which kept the build fast and reduced reliance on third-party apps.
A premium Shopify store for a beauty or skincare brand built on a paid theme typically takes 3–6 weeks when brand assets are ready. XgenTech delivered the Scintillia Skincare store in 3–5 weeks, including design, development, content pages, integrations, cross-browser testing and a training session.
A multi-brand skincare store should let shoppers browse three ways: by skin concern (such as acne-prone, anti-aging or hyperpigmentation), by product type (such as cleanser, serum or sun protection) and by brand. Collection pages should add sidebar filters so shoppers can narrow large catalogs quickly. Scintillia Skincare's store follows this structure.
A high-converting skincare product page should include high-resolution imagery, a clear description, key ingredients, how to use, product benefits or features, delivery and service information, and related products from the same category. XgenTech built custom content blocks under Scintillia's product details to display features and services, plus related product recommendations.
Yes. Beauty shoppers often buy several items to complete a routine, so quick view and quick add buttons on collection pages let them build a basket without opening every product page. XgenTech added quick view and quick add to Scintillia Skincare's collection pages to make adding products faster and simpler.
Beauty retailers choose Shopify for its native ecommerce features, a large app ecosystem for loyalty, reviews and email marketing, fast checkout, and themes built for merchandising large catalogs. Scintillia Skincare moved its store to Shopify to support a growing multi-brand catalog and a more premium shopping experience.
Yes, if the collection and navigation architecture is planned for it. XgenTech structured Scintillia Skincare's store so new categories and new brands can be added as collections and menu items without redesigning the theme, supporting Scintillia's plan to expand into body care and hair care.
Yes. XgenTech designs and develops Shopify stores for beauty, cosmetics and skincare brands, alongside health and wellness and supplement brands such as Transparent Labs, Cellucor and NB Pure. Services include Shopify web design, theme development, Shopify Plus development and conversion optimization.
Building a Premium Beauty or Skincare Store?
XgenTech designs and builds Shopify stores for beauty and skincare retailers, from curated multi-brand catalogs to single-brand DTC lines. Let's talk about yours.
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