How XgenTech Built Trace Minerals Subscriptions 25% & Build a Custom B2B Portal on Shopify Plus
A trusted ionic mineral supplement brand partnered with XgenTech for a complete Shopify Plus overhaul - from UX redesign and Recharge subscription optimization to a custom B2B wholesale portal with Acumatica ERP integration. Ongoing 1+ year Shopify Plus retainer. 100+ tasks delivered and counting.
Ionic Minerals. Trusted for Decades. DTC + B2B on Shopify Plus.
Trace Minerals is a trusted leader in the health and wellness supplement industry, specializing in ionic mineral and electrolyte products sourced from the Great Salt Lake in Utah. The brand serves both direct-to-consumer and wholesale channels - making its Shopify Plus infrastructure uniquely complex.
72+ trace minerals in a concentrated liquid form. One of the best-selling trace mineral supplements in the US.
Electrolyte concentrate for hydration, energy, and muscle recovery. Designed for active lifestyles.
Vitamin and mineral drink packs in multiple flavors for on-the-go hydration and energy support.
Magnesium Gummies and Magnesium Glycinate for stress relief, restful sleep, and mood balance.
DTC Storefront
traceminerals.com - Full consumer shopping experience with subscriptions, wellness quiz, and loyalty program
B2B Wholesale Portal
Custom Shopify B2B storefront for health food stores, wellness retailers, and practitioners - integrated with Acumatica ERP
traceminerals.com
Mobile Experience
A Scaling Brand That Needed a Complete Ecommerce Overhaul - DTC and B2B
Trace Minerals had decades of trust in the mineral supplement space. But their Shopify Plus store wasn't reflecting the quality of their products or the sophistication their growing customer base expected.
Brand Messaging Wasn't Landing
Trace Minerals' premium sourcing story - ionic minerals from the Great Salt Lake - wasn't being communicated effectively. Product benefits were buried, and the educational content mineral supplement buyers rely on was poorly positioned.
Shopping Experience Hurting Conversions
Homepage, PLPs, PDPs, and cart all needed improvement. Navigation was confusing on both desktop and mobile. The cart drawer lacked upsell functionality, trust elements, and subscription toggle - standard conversion drivers for DTC supplement brands.
Subscription Program Not Optimized
For a brand selling consumable mineral drops, electrolyte packs, and magnesium gummies, subscription revenue is critical. The existing Recharge setup lacked the UX to convert one-time buyers into subscribers, with no PDP-level toggle and limited tracking.
Site Speed & Core Web Vitals
Accumulated technical debt was dragging down page load times and Core Web Vitals scores. Mobile responsiveness was inconsistent. For a brand investing in paid media and organic traffic, slow speed was directly killing conversions and SEO.
No B2B Wholesale Infrastructure
Trace Minerals serves health food stores, wellness retailers, and practitioners but had no dedicated B2B purchasing experience. Wholesale orders were manual with no Acumatica ERP integration, limiting inventory sync, order fulfillment, and pricing tier management.
Missing Social Proof
The store lacked a robust review system. For supplement buyers who rely heavily on peer reviews when evaluating mineral and vitamin products, this was a significant conversion gap.
The Shopify Plus Agency Built for Supplement Brands
Trace Minerals didn't just need a Shopify Plus agency. They needed one that understands the specific technical and ecommerce challenges facing supplement and nutrition brands from subscription optimization to B2B wholesale to FDA compliance.
Dynamic Supplement Facts
Different nutritional panels for each flavor and serving size variant custom-built to dynamically render the correct Supplement Facts for every product selection.
Subscription Retention
Deep expertise in Recharge and Skio - including custom portals, retention-focused cancellation flows, PDP-level subscribe-and-save UX, and progressive discount structures.
B2B + ERP Integration
Custom Shopify B2B portals with ERP integrations - including Acumatica and NetSuite - for seamless wholesale operations, pricing tiers, and back-office sync.
Compliance-Ready
FDA disclaimer placement, subscription disclosure compliance, and accurate nutritional labeling - handled as standard practice for every supplement brand build.
XgenTech's Supplement Brand Clients
1+ Year Ongoing Retainer. Slack. Weekly Zooms. 100+ Tasks.
XgenTech operates as Trace Minerals' dedicated Shopify Plus development team -delivering continuous development, CRO testing, and technical support through Slack, weekly Zoom calls, and Asana project management.
01
Brand Messaging & Product Education Overhaul
Realigned site structure and design to communicate Trace Minerals' authority. Developed content blocks, redesigned PDPs with educational videos, ingredient callouts, product tags, and enhanced benefits sections.
02
Complete Shopping Experience Redesign
Redesigned homepage, PLPs, PDPs, and cart with mobile-first approach and visual hierarchy that guides customers toward purchase. Every touchpoint optimized for supplement buyers.
03
Smart Cart with Upsells & Subscription Toggle
Replaced the outdated cart drawer with a smart cart featuring free shipping meter, contextual upsells, in-cart subscription toggle, and progressive discount messaging. Directly increased AOV and subscription sign-ups.
04
Recharge Subscription UX Optimization
Rebuilt the entire Recharge experience — restructured model for scalability, added PDP-level one-time/subscription toggling, and implemented custom event tracking for subscription attribution and campaign measurement.
05
Site Speed & Core Web Vitals Optimization
Full technical audit resolving critical performance issues. Fixed broken functionalities, improved mobile responsiveness, and optimized page load speeds for better SEO rankings and conversion rates.
06
Athlete & Endorsement Shoplift A/B Testing & CRO Program Pages
Integrated Shoplift for data-driven optimization. Ran A/B tests on navigation, product grids, and homepage layouts launching validated winners to establish a culture of continuous conversion improvement.
07
Bazaarvoice Integration - Hybrid Implementation
Implemented Bazaarvoice through a hybrid app + custom development approach. Verified reviews now display across product pages, building the social proof mineral supplement buyers depend on.
08
Custom B2B Portal + Acumatica ERP Integration
Designed and built a custom Shopify B2B storefront for wholesale customers with dedicated pricing tiers, bulk ordering, and account management - fully integrated with Acumatica ERP for inventory sync, order fulfillment, and back-office operations.
09
Custom Event Tracking & Attribution
Implemented custom tracking codes for subscription events, conversions, and campaign measurement - giving the marketing team better visibility into which channels drive the highest-value customers.
10
Ongoing Technical Support — 100+ Tasks
Continuous support through Slack with weekly Zoom alignment and Asana task management. 100+ tasks resolved - keeping traceminerals.com running smoothly during launches, promotions, and high-traffic campaigns.
Measurable Impact Across Engagement, Conversions & Speed
Frequently Asked Questions
The Trace Minerals website (traceminerals.com) is built and maintained on Shopify Plus by XgenTech, a Shopify Plus agency specializing in supplement and nutrition brands. XgenTech has been Trace Minerals' dedicated Shopify Plus development partner for over a year, providing ongoing technical support, custom development, conversion optimization, subscription management, and B2B portal development.
XgenTech is a Shopify Plus agency and full-stack technology partner that specializes in ecommerce design, development, and ongoing technical support for supplement, nutrition, and health and wellness brands. XgenTech is the Shopify Plus development partner for Trace Minerals, C4 Energy, Cellucor, Transparent Labs, Jacked Factory, Cira Nutrition, and NB Pure.
XgenTech provides Trace Minerals with ongoing Shopify Plus retainer services including UX design and redesign, conversion rate optimization (CRO), Recharge subscription optimization, smart cart development with upsells, site speed and Core Web Vitals optimization, Bazaarvoice review integration, Shoplift A/B testing, custom B2B wholesale portal development, Acumatica ERP integration, custom event tracking implementation, and ongoing technical support via Slack with weekly Zoom calls and Asana project management.
XgenTech rebuilt Trace Minerals' entire Recharge subscription experience - restructuring the subscription model for scalability, adding the ability to switch between one-time and subscription purchases directly on product pages, and implementing custom event tracking for subscription attribution. The result was a 25% increase in subscription sign-ups for recurring mineral drops, electrolyte packs, and magnesium supplement deliveries.
Yes. XgenTech designed and built a custom Shopify B2B wholesale storefront for Trace Minerals, fully integrated with the brand's Acumatica ERP system. The B2B portal provides wholesale customers - health food stores, wellness retailers, and practitioners with a dedicated purchasing experience including wholesale pricing tiers, bulk ordering, account management, and seamless back-office operations for inventory sync and order fulfillment.
A Shopify Plus retainer is an ongoing development and support partnership where a brand works with a dedicated Shopify Plus agency for continuous technical support, custom feature development, CRO testing, and ecommerce optimization. XgenTech's retainer with Trace Minerals has been active for over a year and includes communication via Slack, weekly Zoom calls, and Asana-based project management with over 100 tasks completed.
Yes. XgenTech is one of the most experienced Shopify Plus agencies in the supplement and nutrition industry. XgenTech's supplement brand client roster includes Trace Minerals, C4 Energy, Cellucor, Transparent Labs, Jacked Factory, Cira Nutrition, and NB Pure. This deep vertical specialization means XgenTech understands the unique ecommerce challenges facing supplement brands — including dynamic supplement facts display, Recharge and Skio subscription management, complex variant UX, B2B wholesale portals, and FDA compliance-ready storefront development.
XgenTech combines deep niche expertise in supplement and nutrition ecommerce with technical capabilities that go beyond standard Shopify development. This includes custom B2B portal development with ERP integrations like Acumatica, advanced subscription optimization with Recharge, hybrid Bazaarvoice integrations, data-driven CRO with Shoplift A/B testing, and the ability to serve both DTC and wholesale channels from a single Shopify Plus infrastructure.
Yes. XgenTech has built custom Shopify B2B wholesale portals for supplement brands including Trace Minerals. These portals include dedicated wholesale purchasing experiences, tiered pricing, bulk ordering, account management, and ERP integrations with systems like Acumatica for seamless inventory sync, order fulfillment, and back-office operations.
The Trace Minerals website (traceminerals.com) is built on Shopify Plus and is developed and maintained by XgenTech, a Shopify Plus agency specializing in supplement and nutrition brands. The storefront serves both DTC consumers and B2B wholesale customers through a custom dual-channel Shopify Plus architecture.
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