We all are aware of the hype around ChatGPT since its launch in December 2022.
ChatGPT became the talk of the town soon after its launch, as it surpassed one million users within a week.
Crazy, right?
The growing popularity of ChatGPT is making tech giants like Google a bit nervous.
From giving personalized responses to writing ad copies that sell, ChatGPT can do a lot more than any other chatbot.
It piqued our interest, and we went ahead to identify its different use cases in the eCommerce industry. Let’s begin by understanding what ChatGPT is and how it can boost your eCommerce conversions.
What is ChatGPT?
ChatGPT is a natural language processing tool that uses AI to generate human-like texts and conversations. It can quickly provide detailed answers to queries, develop compelling email campaigns, and write ad copies, codes, essays, etc., free of charge (as of now).
However, the company launched a paid version on the 1st of February for businesses requiring advanced features.
How can eCommerce businesses use ChatGPT?
ChatGPT does more than simply interact with the audience on their website visit. Here are 15 eCommerce use cases of ChatGPT to help you make the most of the tool.
1. Helps in writing value-oriented product descriptions
Every eCommerce business must know one clear fact—customers have endless choices. In this competitive scenario, businesses can stand out by capturing attention on the first site/store visit with catchy product descriptions. ChatGPT can help write product descriptions that provide immediate value to the reader.
Just insert a little about your product, and it will do the work!
Here’s how the tool quickly generated a compelling description for the book “10 effective ways to avoid procrastination.”
The tool provides a detailed description which you can then refine as per your needs.
2. Provide enhanced customer service
There are no set timings when it comes to online shopping. What about the customers purchasing around midnight after a hectic day at work?
ChatGPT provides them with the required assistance by answering FAQs, giving tracking details, and return procedures. It’s almost like chatting with a human assistant, which we all need, especially while testing a new brand.
For instance, delivery speed remains a common concern when trusting a new eCommerce brand. Here’s how ChatGPT assists these common queries and builds trust for immediate order placement.
Therefore, it reduces the hassle of your support teams and provides desired answers without affecting quality.
3. Improve email response rate with personalization
E-Commerce brands waste a lot of time sending generic promotional emails to different customer segments. The final result is either an embarrassingly low email open rate or a quick tap on the unsubscribe button.
ChatGPT saves you from embarrassment with personalized promotional campaigns based on purchase and browsing history. After all, who can avoid a hefty discount on products sitting on the wishlist?
Here’s the response we got when we tried writing a promotional email with 20% off on bell bottoms.
Subject: Get Ready to Groove with 20% off on Bell Bottoms!
Dear valued customer,
Get ready to add vintage flair to your wardrobe with our latest offer! Bell bottoms are making a comeback, and we want you to be part of the trend.
For a limited time only, we're offering 20% off on all bell-bottom styles in our store. Whether you prefer high-waisted, flared, or cropped, we've got you covered.
Our bell bottoms are made from premium quality fabric and come in a variety of colors and patterns. They're the perfect addition to any casual or dressy outfit, and they'll have you feeling comfortable and stylish all day long.
Don't miss out on this amazing deal! Use the code BELLBOTTOM20 at checkout to receive your discount. Hurry, this offer is valid only while stocks last.
We can't wait to see you rock those bell bottoms!
Best, [Your Store Name]
We love the added touch of personalization and FOMO it creates to initiate quicker actions. You’ll definitely end up improving your email campaigns if you give it a shot!
4. It helps increase the average order value with upselling
Most customers are waiting for a little push to order more. ChatGPT efficiently gives that push with relevant product suggestions during checkout. Trust us on this; chatbots keep track of customer actions better than any human rep can.
It then suggests the right products based on the tracking and initial interaction with the bot. We all know the odds of purchasing when it comes to relevant products vs. pure guesswork.
But we didn’t believe the hype online until we tested it. We asked the bot to give three relevant suggestions to someone who just purchased a razor. Here’s the response we got:
Therefore, the chances of upselling increase when your audience is bombarded with highly relevant suggestions.
5. Increase loyalty program enrollments
So you have finally decided to run a VIP program to give unique benefits to your loyal customers. But customers must know their benefits for quick enrollments.
ChatGPT can write short yet compelling articles or emails to help achieve the same.
Here’s a glimpse of the result ChatGPT gives, even with the most basic information, like write an article for our exclusive loyalty program:
Hint: Be more specific to ensure you target the right areas in your content and get better results.
6. Write compelling eCommerce website content with ChatGPT
As cliche as it may sound, your website is the first impression on your potential customers. ChatGPT ensures you give a great impression with compelling content. You can use the tool to tell your brand story and write effective headlines, taglines, and product descriptions.
Lastly, click on the regenerated response if you aren’t satisfied with the result.
7. Improved customer experience with intelligent recommendations
Every customer is impatient when it comes to finding their desired products. You can quickly train ChatGPT to give personalized product recommendations based on customer profiles.
Chatbots ask the right questions to help understand customer preferences better and give suggestions accordingly. However, ChatGPT jumps a few steps ahead by providing recommendations based on browser and purchase history.
8. Get social media content ideas
If you are stuck in a rut of minimum social media engagement, it’s time to enhance your content strategy. But you don’t have to waste hours brainstorming content ideas to fill your calendar. ChatGPT can help generate excellent content ideas for your eCommerce brand within minutes.
Here are some responses for the input—give me some social media post ideas for my beauty brand.
We also tried being more specific and asked ChatGPT to write tweets for a clothing brand. Here are some impressive answers we received.
Therefore, you can count on ChatGPT to generate excellent ideas and final content, irrespective of the channel your brand targets.
9. Use humor to entertain your audience
We didn’t just test ChatGPT for its detailed answers to various queries but also its sense of humor. Let’s be honest; no one likes interacting with a boring brand, always bragging about its product features.
As it turns out, ChatGPT works well in entertaining the audience while being industry-specific. For instance, here’s the response we received when we asked the AI to greet a beauty brand audience with humor.
Some social media platforms like Twitter thrive with good industry-specific humor. We also asked ChatGPT to write humorous tweets for a lifestyle brand. And well, if we were a lifestyle brand, we would post them immediately!
Overall, the AI tool can help you keep your audience updated and entertained.
10. Improve your ranking in search engines
SEO specialists spend hours gathering relevant keywords to improve search engine rankings. ChatGPT makes the process easier by giving you a list of keywords around your topic or major keyword. Then you can use these additional keywords in your marketing strategy.
All you need to do is insert the keyword and ask for relevant suggestions. Here are the results for our query, “I want to rank for "outfit ideas for summer 2023." What other keywords should I target?
Now you have the list, and you can always ask for more.
11. Write ad copies that sell
ChatGPT writes ad copies compelling enough to increase your click-through rates and conversions. We love how it writes platform-specific ads instantly with the added touch of personalization.
We asked ChatGPT to write a Snapchat ad for a 15% winter discount on best selling products to test it.
Let’s take another scenario where you require a few high-converting headline ideas for your Google ad campaigns. We all know the impact of compelling headlines on ad clicks.
Fortunately, ChatGPT does, too, as we received an impressive response for “write 3 high converting headlines for a google ad campaign targeting the keyword best watches under 2000.”
Whether you need headline ideas or complete ad copies, the tool got you covered!
12. Generate a comprehensive FAQ section
Remember that many people will just surf through your website, trying to find answers. They won’t reach a customer support rep or interact with the chatbot. The FAQ section on your website helps these users quickly get acquainted with your brand and its functioning.
ChatGPT helps generate a comprehensive FAQ section to give information about your store policies, shipping procedures, little guides on choosing the right products, etc.
Furthermore, you can also ask ChatGPT to suggest relevant questions to add to your FAQs section.
13. Assists in competitor research
Do you spend hours scrolling through Google to conduct your competitor research?
If yes, you are not alone, as most brands spend a lot of time identifying and putting pieces together to understand competing brands better.
ChatGPT can reduce your hassle to some extent by drawing quick conclusions. For instance, we asked it to provide us with Amazon’s USP and current marketing strategy. Here’s the result we obtained:
However, we also came across limitations to in-depth knowledge of specific brands. You can still get a brief idea, but more is needed for deeper understanding.
14. Provide relevant responses to negative reviews
Reviews play an important role in building an e-commerce brand’s reputation. In fact, one negative review is enough to change the minds of potential buyers. But people often look at the way brands interact with their disappointed customers. Leaving those negative reviews unattended will strain your business in ways you can never imagine.
ChatGPT helps address these negative reviews with a personalized response in minutes. You don’t have to waste any time thinking about an appropriate response. Remember that people see how much a brand values its customers. A quick, personalized response giving the best way to address the discontent is the way to go!
15. Helps in summarizing survey data
Surveys play an essential role for eCommerce businesses to understand their customers better. Let’s say your recent survey got hundreds of responses from different customer segments.
How do you draw relevant conclusions from these hundreds of responses? It’s the tricky part, as the conclusions help enhance further marketing strategies.
All you need to do is paste the entire survey column into ChatGPT and ask it to summarize these survey responses and provide a summary on major themes.
It will quickly do the same and save you hours of work required to dwell in the responses.
Get started with ChatGPT before your competitors do!
E-commerce businesses are continuously implementing digital initiatives to stay ahead in the ever-growing competition. Early adoption of ChatGPT will ensure you stay ahead of your competition and reach your prospects effectively.
As it’s a fairly new technology, we are still exploring its potential to make the most of it. But with its current use cases, we know it will enhance your customer experience, marketing campaigns, and overall revenue generation.
Still, trying to understand ChatGPT and its uses? Talk to our experts today to explore ChatGPT to its fullest!
