With technological advancement, commerce is evolving tremendously. Now, businesses are able to incorporate flexible and adaptable solutions into their business as per market demand.
Composable commerce is a big part of it. If you’d like to know more about composable commerce, and whether or not your business needs it, read this guide.
What is composable commerce?
Composable commerce is a way through which businesses incorporate various tools, technologies, and apps within their business based on their requirements. In short, instead of relying on one tool, businesses can pick and integrate specialized components. This lends flexibility and adaptability to market changes and demands. With composable commerce, businesses can easily scale their business by integrating the best tools required.
Composable vs traditional commerce
To understand composable commerce better, let us look at it against traditional commerce. In this section, we compare the two.
Feature |
Composable commerce |
Traditional commerce |
Basics |
Flexible and modular |
Rigid |
Customization |
Allows high level of customization |
Limited customization |
Adaptability |
Flexible and easily adapts to market and business needs |
Difficult to modify without extensive rebuild |
Integration |
Easily integrates various tools into the system |
Integrations are not easy |
Scalability |
Scales with business needs |
Difficult to scale with business needs |
Composable vs headless commerce
Headless commerce shifts the focus of business tools from front-end design to user experience. In this section, we look at the difference between compostable and headless commerce.
Feature |
Composable commerce |
Headless commerce |
Basics |
It is a modular system that involves multiple components |
Separation of front-end and back-end systems |
Focus |
Flexible selection of components |
Focuses on delivering content independently |
Integration |
Integrates multiple specialized components |
Can utilize a single front-end with multiple back-ends |
User experience |
Enables highly customized customer journeys |
Offers improved performance and speed |
Composable vs modular commerce
Feature |
Composable commerce |
Modular commerce |
Basics |
Assembles various components for a customized solution |
Uses predefined modules for functionality |
Customization |
High level customization for a tailored experience |
Limited customization features within predefined modules |
Integration |
Integrates with multiple tools |
Integrates within a set framework |
Flexibility |
Allows more flexibility in component selection |
Less flexibility |
Benefits of composable commerce
Composable commerce has many benefits for businesses. In this section we explore the benefits of composable commerce and how it helps businesses grow.
1. Flexibility
With composable commerce, businesses can easily and quickly adapt to changes and demands from the market because they can easily integrate multiple tools and technologies within their business systems without causing an overload.
2. Improved customer experience
With composable commerce, you can create unique experiences on your website that match your customers’ expectations and preferences. This helps enhance customer experience.
3. Scalability
Business needs keep changing based on market and customer demands. To cater to these changes, businesses also need different components. Composable commerce helps businesses add or remove components and tools as per their needs, making it easier for them to scale.
4. Cost-effectiveness
By adopting composable commerce, businesses can use only necessary components. This helps reduce expenses and optimize costs, two factors important for businesses to increase profits.
Challenges of composable commerce
Even though composable commerce has many benefits, it has some challenges. Let’s look at some challenges you might face when adapting to composable commerce.
1. Complexity in integration
Integrating a composable commerce strategy requires deep understanding and know-how of APIs and integrations. For this, businesses would require experts. If not planned well, integrating and managing multiple components may get difficult or complex, at least in the beginning stages.
Proper integration is critical because the different components have to work well together for a unified experience. Thus, if not planned well, integrating and managing multiple components may get difficult or complex, at least in the beginning.
For instance, each component may have unique requirements and settings. Managing multiple components with different settings can be a challenge. Companies that have expert resources to manage these technicalities, may find the integration process easier
2. Requires maintenance
Since a composable commerce architecture has multiple components and tools, there are high chances that the components or the system would require maintenance. It may also require sudden repair during crashes. This could mean added maintenance costs for the business.
3. Slow to market
As there are multiple components involved in a composable commerce system, it may not be easy to go live quickly. The set up, integration, and smooth aligning or syncing of the components may take time. For companies that have tight deadlines, it is best to adopt systems that ensure quick-to-market speed.
How to choose the best tools for composable commerce
Before you answer the question how to implement composable commerce, you must understand some basics. If you’re considering incorporating a composable commerce system for your business, this section will help you with a checklist and best practices for choosing the right platform.
1. Flexibility
To cater to the changing customer needs and preferences, brands require a flexible system that can allow them to add and remove features and complements as per demand. Your systems should allow you to easily integrate third-party functionality without limitations. Besides this, it is also crucial to know the tools and systems your vendors can support.
2. Partner ecosystem
For easy functionality and seamless processes, you require partners platforms that are easy to integrate. For instance, your partner platforms should be easy for developers and business users.
3. Accelerators and integration
Another factor to consider in order to choose the best tools for composable commerce is to check the availability and reliability of components and integrations. This can help you plan your composable commerce architecture better, streamline your processes, and minimize costs.
4. Web hosting
When figuring out how to implement composable commerce, you must ensure the partners you choose, should be able to host your site. This can reduce your costs. If web hosting is included in your package, you will have to pick the partner based on the features and budget. For instance, costs can vary based on traffic or the kind of features it includes.
5. Technical support
Another key parameter to keep in mind if the kind of technical support your vendor would provide. For instance, will the vendor help you with APIs or provide support for your whole architecture? This will also help you plan your workflow and processes better. For example, you could decide what tasks your internal team would handle and which ones will be managed by your vendor.
6. Scalability
Customers shopping online do not have patience. They want everything to happen within seconds. Hence, speed is a critical factor, especially when it comes to scaling your business. Will your platform be able to handle high traffic? A few moments of downtime could cost you a lot. Ensure your composable commerce architecture is able to ensure speed and scalability.
Do you need composale commerce?
While the benefits of composable commerce may make it seem attractive, or you might have the bandwidth and budget for it, does your business really need it? Let’s find out!
1. It is for businesses that need frequent updates
Depending on the industry you cater to, your business might require frequent updates and changes of features on the website. For instance, businesses that see trends changing quickly, might want to add new features. In this case, it is crucial to have an architecture that allows flexibility and quick adaptability. This is where composable commerce can be an added and competitive advantage.
2. For complex customer journeys
Today, most businesses include multiple channels in their systems, which are part of customer touch points. For example, websites, multiple social media channels, apps, and marketplaces, among others. In this case, composable commerce can help create a unified and cohesive experience for customers. For instance, data and information collected from one platform could be shared centrally and aligned with usage for other channels.
3. Required for customization
Brands may need to customize features and experiences based on factors such as their branding requirements, industry preferences, or the market they cater to. For this, they may rely heavily on customization. If your brand requires customization, composable commerce is for you.
4. For creating unique experiences
To offer unique experiences, brands need to incorporate various features in their business arsenal. For that, they require tools and components. In many instances, these could be third-party tools.
For example, businesses might need to add different payment gateways, content management systems, product search tools, etc. because they want to offer features that make them stand out.
5. Technical expertise and resource
Incorporating a composable commerce system in your business may require technical expertise. For example, an expert who has a deep understanding of APIs and integrations. Businesses that have technical resources can easily transition to composable commerce.
Integrate a composable commerce system in your business
Composable commerce has several benefits. However it needs to be implemented well. It may require specific technical expertise as well as time and financial resources. If you’re considering composable commerce for your Shopify business, reach out to our experts to know more.
FAQs
1. What is composable commerce?
A term created by Gartner, composable commerce is a system that makes it easy to incorporate different components into eCommerce websites. It makes customization and personalization easy for businesses, enhancing customer experience.
2. Headless commerce vs. composable commerce: what is the difference?
Headless commerce shifts the focus of business tools from front-end design to user experience. While composable commerce is a modular system that involves multiple components.
3. What does composable mean technologically?
Composable means different parts (tools and components) can be combined and unified to design unique and customized customer experience for businesses. It is easy to integrate with existing business systems.
4. Can businesses integrate third-party components with composable commerce?
Yes, composable commerce systems allow businesses to integrate third-party tools and components and create a seamless and unified experience for customers.
5. What type of businesses or industries is composable commerce suitable to?
Composable commerce is suitable for all types of businesses and industries, including eCommerce, SaaS, and more.