Shopify Design Mistakes That Impact Your Store’s Revenue

Your Shopify design can make or break a purchase. Bad functionality can drive customers to choose your competitor, abandoning your store altogether.  As a Shopify store owner, you may not even be aware of some of the common Shopify design mistakes that are negatively impacting your store’s revenue.

We’re here to help! We’ve listed 10 Shopify design mistakes you need to keep an eye on and fix on your store. 

10 Shopify Design Mistakes Impacting Your Store Revenue And How to Fix It

1. Not making it mobile responsive

A majority of shoppers are making purchases on their mobile. So, you need to ensure that your store is optimized for mobile so that shoppers have a positive experience. This will make them more likely to end up purchasing from you.

52% of users said that a bad mobile experience made them less likely to engage with a company. Mobile users are 5 times more likely to abandon a task if a site isn't optimized for mobile.

How to fix it: Test mobile responsiveness through your Google Search Console. If you’ve connected your store to Google Analytics, you can easily connect the Search Console and monitor any mobile issues that come up. Once set up, your Google Search Console will send alerts when any issues arise on your website, like broken URLs and unoptimized design.

Shopify Design Mistakes - Not making it mobile responsive

2. Low-quality images

One Shopify design mistake you must avoid is adding low-quality images to your product pages. Low-quality images can make shoppers assume that your product itself is of bad quality. Shoppers will have a hard time figuring out if the purchase is worth it and will end up abandoning your store.

How to fix it: Add product images that are of high quality. It’s best to invest in photography either with a professional photographer or by teaching yourself to take good photos with your smartphone. You can edit with softwares like Lightroom and Snapseed for a consistent and aesthetic look. 

3. Enabling more than 1 pop-up on your store

When shoppers land on your Shopify store, they may just be understanding who you are and what your brand does. Bombarding them with multiple pop-ups may have a negative effect, with the shopper choosing to leave even if they were considering shopping from you. 

How to fix it: When setting up your apps, ensure that you have only enabled 1 pop-up. You can prioritize the type of pop-up based on your goals— like growing loyalty sign-ups or increasing subscribers. 

Once you’ve picked your pop-up, set a time delay for it so that your shopper has a few seconds of browsing before they are shown the message.

4. Using too many colors on your store

One of the biggest Shopify design mistakes is using too many colors in an attempt to ensure that your brand doesn’t seem boring. However, using too many colors on your website can backfire, making your design look cluttered.

How to fix it: A triadic color scheme is the best to start with. Select 3 complimenting colors to use on your Shopify store. It’s best to choose these colors based on your existing brand colors so that your store is set up to look and feel like your brand. 

5. Not explaining your value as a brand

What makes your brand special? Why should shoppers shop from you? Many brands miss out on one of the most important parts of their store— the About Us page. Without this page, you miss out on creating a real relationship with your store visitors, losing out on capturing these visitors as customers.

How to fix it: Ensure that you have an About page for your Shopify store. This page should let shoppers know who you are and what makes you special. Not sure what to include on your About page? Here are some ideas.

Shopify Design Mistakes - Not explaining your value as a brand

6. Multiple fonts

Using multiple fonts on your Shopify store can make your store look less professional for your shoppers. Having to adjust to different fonts is bound to create negative shopping experiences. 

How to fix it: Stick to one font that is readable for all types of shoppers. This font can be the same as your brand logo’s font. Avoid cursive fonts since shoppers may find it hard to read. It’s better to stick to a common font like Roboto or PT Sans than use a font that shoppers can’t understand.

7. Unreadable texts

Whether it’s a cursive font or a pastel-colored text on a white background, unreadable text can hinder sales. Shoppers want to easily be able to read about your products and make decisions, without having to strain to read about them.

How to fix it: Test your website readability with this test. Here are some best practices to keep your store readable:

  • Stick to one font that is readable for all types of shoppers.
  • Avoid cursive fonts.
  • Avoid colors like neon or pastel. 
  • Ensure your text and background colors are contrasting. For instance, black text on a white background is perfect but a yellow-colored text on a white background will be hard to read.

8. Cluttered menu

A menu bar is meant to help shoppers find the exact category or type of products they are looking for. One Shopify design mistake that is commonly seen is a cluttered menu. Shoppers would take more time looking for a product when your menu is cluttered or doesn’t include the categories for your products. 

A well-structured menu can give shoppers a positive search experience on your Shopify store, helping them check out quickly.

How to fix it: On your menu, it’s best to add just ‘Home’, ‘About Us’, and the 3 to 4 large categories that you have. Keep your menu under 5 items so that shoppers can quickly find the category they are looking for. You can then add dropdowns for each category to let shoppers choose exactly the type of product they want.

Shopify Design Mistakes - Cluttered menu

9. Poor SEO

If you want your store to have better visibility on search engines, you must optimize your SEO. Oftentimes, Shopify store owners miss out on defining the meta title and description, making it harder for shoppers to find their products. Due to this, shoppers who search for products similar to what the store sells end up purchasing from competitors.

How to fix it: Ensure that all product pages have URLs that define what the page is, along with keywords that tag the product type. When creating a product page, add a meta title and description. 

To rank on search engines, you can also install Google Shopping on your Shopify store. The app will pull your product listings and display them when shoppers search for products like yours.

10. Focusing on aesthetics over functionality

According to a survey conducted by HubSpot, 76% of customers prefer easy navigation over beauty. A well-designed and sleek website can help you form great first impressions. However, when your shopper is struggling to find more products or checkout faster, functionality plays a bigger role.

How to fix it: Test your store’s functionality by hiring UX designers on platforms like Fiverr and getting feedback from them. You can also consult Shopify design agencies to understand how you can improve your functionality.

Want help making your Shopify store more functional? Reach out to us at

Fix Common Shopify Design Mistakes to Increase Shopify Sales!

We hope these 10 Shopify design mistakes help you optimize your Shopify store and increase sales.

Ensuring that your Shopify store design is optimized and designed to convert is time-consuming. However, the effort put into this design optimization will surely have a positive impact on your revenue. 

Our team of design experts are specialized in Shopify to help you set up a Shopify store design that creates a positive impression on your store visitors. We work with you to help you find the right design and set up a store that consumers would want to shop from.

You can reach out to us at and we’ll help you design the perfect Shopify store.

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