For businesses across industries, Shopify has made possible, among many other things, a means to grow. Today it is home to some of the fastest-growing brands in the health and wellness industry.
We will be listing out 11 of such high-growth health and wellness Shopify brands, to draw inspiration from.
11 health and wellness brands growing on Shopify in the U.S.
These are some of the high-growth Shopify health and wellness brands to keep an eye on and learn from.
1. Trace minerals
With more than 50 years of experience in the industry and vast research and technological innovations, Trace Minerals has become a staple in the health and wellness industry. The brand offers a wide range of multis and minerals, active lifestyle nutrients, wellness products like muscle cramp solutions, mineral mouth rinsers and more.
Trace, powered by Shopify, is also committed to offering customers a seamless purchase experience, with easy auto-applied offers and incentives. The brand also clarifies its priorities to its customers and showcases how it is aiding causes such as “The Breast Cancer Research Foundation” to make an impact and aid advancements in healthcare.
2. Transparent labs
Transparent Labs is a health and nutrition brand that offers natural nutrition supplements crafted for sports and fitness goals such as muscle recovery, pre-workout energy-boosting and enhancing overall health. Transparent Labs stands by its brand name and prioritizes high quality and transparency in its products, which is further reflected in its Shopify website.
The brand offers transparent ingredient labels to ensure that nothing is hidden from its customers and they feature products with science-backed ingredients, free from fillers, preservatives or artificial additives.
3. XTEND
XTEND is another industry-leading health and fitness brand that focuses on sports nutrition. The brand offers a range of products like BCAAs, hydrating electrolytes, essential amino acids and other nutritional supplements.
This Shopify health and fitness brand offers products that combine goal-based performance ingredients to help athletes and fitness enthusiasts get the best results. Understanding how its target audience values successful results more than anything, XTEND also showcases its customer reviews on their homepage to back its claims.
4. Cellucor
Cellucor is a health and nutrition brand that houses a wide range of sports nutrition supplements and other fitness products focused on boosting hydration, enhancing muscle-building, improving energy, enhancing focus etc.
The brand has been in the industry for over 20 years and its commitment to generating results for its customers has made it stand out from its competitors. This Shopify brand also employs clever licensed collaborations with other brands to create unique products that can entice customers.
5. Vital Proteins
Health and wellness brand Vital Proteins with its goal of supporting health, beauty and fitness, offers a range of collagen-based products including collagen peptides, creamers and other supplements. All of the brand's offerings are gluten-free and sustainably sourced and come in diverse flavors.
The brand prioritizes transparency and safety and clearly states how its products are paleo-friendly, kosher, Whole30-approved and made with zero artificial sweeteners. One of the best things about Vital Proteins is their online store itself, with its easy-to-navigate design, and bold visuals that complement the brand's values and claims.
6. Goli Nutrition
Goli is a fast-growing health and wellness brand that has been dominating the industry with its products that focus on making health and nutrition, “simple and delicious”. Goli’s Ashwa vitamin in 2021 was even selling 200 bottles every minute, making it one of the best players in the industry.
Goli offers a range of innovative, high-quality nutrition supplements for daily use, all of which are formulated with safe ingredients.
The brand also makes sure that the customers know how they have made an impact on other customers, by having a section on their website showcasing customer reviews. Goli is also a Certified B Corporation that takes part in initiatives such as Eden Reforestation Projects and Vitamin Angels to uplift communities and commit to protecting the environment.
7. AG1
Athletic Greens, renamed in 2021 as AG1 is a health and wellness brand and product, which claims to improve overall health by alleviating issues like bloating, improving digestion, enhancing energy and providing the body with essential nutrients like vitamins, probiotics, antioxidants, minerals etc.
Endorsed by the likes of Allyson Felix and Sir Lewis Hamilton, AG1 is vegan, gluten-free and dairy-free, third-party certified for safety and is backed by thorough research. The brand has been able to appeal to customers mainly due to how it eliminates the need to take multiple supplements acting as an easy, straightforward solution to achieving better gut health and daily base nutrient requirements.
8. Ritual
Shopify brand Ritual’s home page welcomes you with the bold words, “The future of health- is clear.” This growing daily health and wellness brand has been setting an example in the industry with its high-quality products that range from unique health bundles, multivitamins, pregnancy care products, sleep and stress relief solutions, proteins and much more.
With a strong commitment to scientific solutions, Ritual has researched diets and genetics to create its daily essentials that provide exactly what human health requires. And to offer customers complete transparency, Ritual shares their sources, studies and suppliers, which can all be traced.
9. Oura Ring
Oura is a smart ring that can continually collect data on more than 20 biometrics that impact your everyday wellness. The Oura ring has become a revolutionary smart ring that got so popular that the brand neared over $500 million in annual sales as of September 2024. Understanding how sales from their website are crucial to boosting these numbers, Oura’s Shopify website reflects perfectly the “minimal yet effective” philosophy of the product.
The Oura Ring offers an enhanced approach to tracking personal health, sleep, fitness, stress etc. as it provides insights around the clock.
The ring can also monitor heart health and assist people to focus on their fitness goals. Besides this, the ring can translate your sleep data to find your optimum sleep schedule, understand moments of stress to help you find balance, track daily movement to help achieve fitness goals and more.
10. Moon Juice
Moon Juice, launched in 2011 is a popular wellness brand that offers skin care products, stress management and relaxation supplements, hair care solutions and more. With a holistic philosophy at its core, the brand offers plant-based, science-backed solutions for health, fitness, healing and growth.
Moon Juice offers a range of products like cellular waters, adaptogen blends, skin care products etc., with all of the ingredients being transparent and 100% traceable. This way the brand offers customers all the right reasons to trust their product, which has significantly contributed to their success.
11. Four Sigmatic
Four Sigmatic is a health and wellness brand that offers diverse products that focus on the power of functional mushrooms and adaptogens to enhance health and performance. The brand is most renowned for its Mushroom coffee, which includes mushrooms like Chaga, Lion's Mane, Reishi etc. all of which come with their own health benefits like improving cognitive functions, immunity and overall wellness.
Four Sigmatic was founded in Finland and in the past 11 years, has become a pioneer in creating accessible, convenient, and tasty products that blend these natural ingredients into everyday beverages and foods like coffee, lattes, protein powders, and more.
Conclusion
Shopify being an all-in-one commerce platform offers health and wellness brands the right tools and functions needed to grow in the industry. Your success however lies in how you leverage these features for the best results.
Want to grow your brand on Shopify and learn how to make the most out of the platform as you scale?
