Shopify is an amazing eCommerce platform when you’re starting your online business journey. But as you start to find your foothold, expand markets and really grow your business, you might start experiencing a few limitations. Be it in terms of how you want to customize your Shopify store or the finer details like the international domains you may want to set up. This is where Shopify Plus comes in.
Shopify Plus is Shopify’s most dynamic, customizable and scalable eCommerce solution that is built for high-volume businesses.
Simply put, the store can handle everything from a high volume of orders to custom-built online experiences both in terms of design and user experience across all pages. If you ask us, Shopify Plus is your step towards the next level of business growth that will require you to stand out from the increasing competition!
In this post, we’re going to walk you through ‘when’ you need to start thinking about moving to Shopify Plus.
Already know that you need to move to Shopify Plus, reach out to our eCommerce experts here.
When should you think about moving to Shopify Plus
When your annual revenue hits $1-2 million on average
After working with thousands of global brands, we’ve found that it makes sense to move to Shopify Plus when you have hit an annual revenue of about $1-2 million. The reason being that at this stage, you will need extra support often and also customizations to tailor the online shopping experiences for your customers.
When you require more support to serve your customers
As you grow your online business, running your store can become very demanding and you’re not going to be able to do it all yourself. When you upgrade to Shopify Plus, you get a dedicated, 24/7 support line to trained specialists.
In addition to that, you also get to join the Shopify Plus Facebook community to meet other entrepreneurs using the eCommerce platform. So you can reach out them to learn from their experiences as you grow your online store.
We’re not saying you’re always going to need help from a human on the other side. You can also go through the extensive library of Shopify Plus resources to find solutions, here.
When you plan to target international markets
If you have exhausted your current market and are exploring international reach, Shopify Plus equips you with all the tools you need. When you move to Shopify Plus, you can create nine close stores in different languages and currencies to suit the consumers of that target market. Giving your potential customers a localised experience lets you win their trust and convert them.
When you want to automate repetitive tasks
As a store owner or manager, there will always be a number of things that you need to do at any given time. Some of these tasks are definitely going to be repetitive in nature - for example, order management, shipping and similar.
When you make the move to Shopify Plus, you get access to Shopify Flow - an eCommerce automation tool exclusive to Shopify Plus merchants. It allows you to automate tasks by creating smart workflows that can help you manage operations like order management, consumer communication, and more. The tool also easily integrates with most Shopify apps for marketing, engagement and other purposes.
Another tool that you get access to, is Launchpad. The Shopify Plus tool enables you to automate most of your front-end processes that are required during the launch of new marketing campaigns or products. For instance, setting up specific products that you want to showcase in an upcoming sale or applying discounts to certain collections with a start and end date.
When you want to add wholesale to your business model
If your new market requires you to set up a wholesale model on your online store, Shopify comes with a wholesale channel that can be set up quickly. You can use your product, customer and inventory data to create a dedicated store experience for your wholesale/ B2B customers.
When you need to customize your checkout for tailored experiences
Shopify Plus equips you with a number of tools and customizations that enable you to update your checkout process for customers. This includes the ability to change the look and feel of your checkout pages, adding more shipping and payment options, and branding it to match the rest of your store. Basically, you get full control of your checkout!
When your team outgrows the permissible number of staff accounts
As your business flourishes, we know there will be dedicated team members to work on specific tasks of your online business. Now with Shopify Plus, you get to add an unlimited amount of staff accounts to your online store. You can also define the different roles they are given to manage your store operations.
So, is it time for you to move to Shopify Plus?
Shopify Plus is a powerful eCommerce platform for brands that want to scale and grow their online business rapidly. While the above are indicators that you need to upgrade to Shopify Plus, we do believe that the signs vary from business to business, and the plans you have for it - both long term and short term, in addition to the resources available to you for making the move.
If you’re a seven-figure store or are about to hit it in terms of annual revenue, you’re going to need Shopify Plus’s features to back your efforts.
Not sure if it’s time to move to Shopify Plus or need to know more about the platform’s capabilities?