The health and wellness industry is promising, and if you are thinking of venturing into it and starting your own health and wellness brand, you will need inspiration and ideas. Here we will share a few great health and wellness product ideas for eCommerce.
Growth of the health and wellness industry
The global health and wellness industry has seen rapid growth during the pandemic and with an average annual growth rate of 9.9% the health and wellness economy is set to reach $7 trillion by 2025.
Health and personal care have also significantly grown in recent years. As of 2024, around 42% of all health and personal care sales occur online in the U.S.
Health and wellness product ideas for Shopify
There is no lack of ideas when it comes to health and wellness products, as it is a vast industry with a growing market. These are some of the best product ideas for health and wellness eCommerce, that have a lot of potential:
Nutritional supplements
1. Whey protein powder: Whey Protein is a great product that has incredible potential for revenue as it is very popular among fitness enthusiasts or those who are aiming to gain muscles.
2. Plant-based protein powder: Plant-based protein has a great market among fitness enthusiasts who prefer vegan options for their daily protein requirements.
3. Collagen supplements: Collagen supplements are another highly sought-after health and wellness product as they offer a lot of benefits regarding hair health, skin health, bone health and more and are known to work wonders for people with osteoarthritis.
4. Immunity boosters: Especially after the pandemic, immunity boosters have become highly popular in health and wellness markets. Products containing zinc, elderberry, magnesium and vitamin C are verily sought after by consumers and have great potential.
5. Pre-workout supplements: Pre-workout supplements are another popular product among fitness enthusiasts and fitness professionals as they can effectively enhance energy and performance during workouts, contributing to better results and gains.
6. Omega-3 fish oil: Omega-3 fish oil is a product with a lot of potential as it is known to have benefits related to heart health and cognitive functions.
7. Probiotics: Probiotics are known to help in improving or restoring the gut microbiota, thus contributing to healthy and ideal gut health. These “good microorganisms” are also known to have beneficial effects on the body’s immune responses.
8. Multivitamins: Multi-vitamins are highly popular as they promote the general health and overall wellness of the body. You can sell specialised multivitamins for men, children, women, seniors and pregnant women.
9. BCAA supplements: Branched-chain amino acids or BCAA products are often used as a low-calorie whey protein alternative for people looking to cut weight while maintaining muscle mass.
10. CBD oil: CBD oil is rapidly gaining popularity due to its known health benefits and effectiveness in pain relief, stress management and sleep.
Weight management & detox products
11. Fat burners: Fat burner supplements are commonly used for weight loss by curbing carbohydrates and fat absorption. These weight loss supplements are known to have thermogenic properties that seem to have worked for many people.
12. Appetite suppressants: Appetite controllers or suppressants are another popular product used for weight management. These natural supplements help control food intake and thus help maintain or reduce weight.
13. Detox teas: Detox teas of different flavors and types like green tea, peppermint tea, dandelion tea etc. have a huge market among wellness enthusiasts looking to keep healthy gut health and control weight.
14. Apple cider vinegar gummies: Apple cider vinegar gummies are gaining popularity for their unique properties that cleanse the body, detoxify the liver and help control blood sugar levels.
15. Meal replacement shakes: Meal replacement shakes offer a convenient solution to people with busy lifestyles, who require a balanced, nutritious diet in place of meals, thus helping them manage weight while meeting the daily nutrient requirements.
Plant-based & functional foods
16. Superfood powders: Superfood powders are highly convenient, and designed to give users a healthy boost of the required nutrients. Nutrient-dense powders for smoothies, like spirulina and chlorella, are extremely popular.
17. Chia seeds: Chia seeds are known to be rich in fibre and omega-3 fatty acids, making them a highly nutritious functional food that people can have along with their cereals or other meals.
18. Turmeric and curcumin supplements: Turmeric and curcumin are known for their antioxidant and anti-inflammatory properties. Turmeric supplements are also sought by customers as it is believed to promote better kidney health and heart health.
19. Energy bars: Energy bars or healthy snack bars with high protein and low sugar have good potential in the market as they are often the preferred form of on-the-go snacks for fitness enthusiasts with busy lifestyles.
20. Adaptogenic mushroom blends: Mushroom blends with adaptogenic properties are another good wellness product idea. These blends, made from mushrooms like Reishi, Lion’s mane etc., can support stress relief and improve cognitive functions.
Fitness & recovery products
21. Electrolyte powders: Electrolyte powders support hydration and help replenish fluids, thus reducing the risks of muscle cramps and dehydration during or after workouts.
22. Recovery drinks: Another great fitness and recovery product is recovery drinks that help in muscle recovery after workouts.
23. Massage guns: Massage guns are convenient recovery products that are gaining in popularity as they help in muscle recovery and tension relief.
24. Foam rollers: Foam rollers are another simple muscle recovery-aiding product that is sought for how simple and effective it is in stretching muscles and helping muscles recover.
25. Compression socks: Fitness professionals and enthusiasts have been increasingly favoring compression socks for muscle recovery as the product is known to improve circulation, reduce swelling and help relax the muscles after workouts.
Sleep & relaxation aids
26. Melatonin supplements: Melatonin is the hormone that regulates the body’s sleep-wake cycles. For people having problems sleeping, melatonin supplements are able to provide positive results.
27. Weighted blankets: Weighted blankets are in great demand as it is known to help reduce anxiety and improve the quality of sleep in individuals who have issues sleeping.
28. Aromatherapy essential oils: Aromatherapy, as more research comes up in the field, is proving to offer a lot of health benefits. Aromatherapy essential oils like eucalyptus or lavender oil can help in relaxation and improved sleep.
29. Herbal sleep teas: Herbal tea blends like chamomile and valerian root blends are often sought by customers as a natural option to other sleep support solutions.
30. White noise machines: White noise machines that emit soothing white noise can help relax and calm the mind and improve sleep quality.
Personal care products
31. Natural deodorants: There is a good demand in the wellness and personal care market for natural deodorants that are safe, eco-friendly and aluminum-free.32. Tooth whitening kits: Home kits for improving dental appearance, such as teeth whitening kits have a large number of potential buyers looking for safe products that guarantee results.
33. Menstrual cups: As more people start moving towards environment-friendly personal care solutions, eco-friendly and long-lasting female hygiene products like menstrual cups are preferred.
34. Organic tampons and pads: Organic tampons and pads are increasingly becoming the preferred menstrual products, as they are healthier, safer and eco-friendly compared to conventional female hygiene products.
35. Natural sunscreens: Sunscreens that are natural and free of chemicals or other side effects are increasingly popular for skin health.
Home wellness products
36. Air purifiers: Air purifiers are important and popular home wellness products that are used to improve indoor air quality and reduce the risk of allergens in the air.
37. Water filtration systems: Water filtration systems have a lot of potential in the market as they are crucial to any household as they provide clean and safe drinking water at home.
38. Essential oil diffusers: Essential oil diffusers paired with a good essential oil blend can help promote a relaxing and fragrant environment in living spaces while improving mental well-being through aromatherapy.
39. Vitamin D lamps: People who are affected by seasonal affective disorder or SAD can benefit from using Vitamin D lamps for at least 30 minutes each day.
40. Himalayan salt lamps: Himalayan salt lamps can remove microscopic particles of dust, mould, mildew etc. from the air and are believed to improve the air quality while creating a calming ambience.
Mental wellness products
41. Meditation app subscriptions: As there is a growing demand for products and solutions that promote mental well-being, meditation apps can be offered through a subscription model.
42. Mindfulness journals: Mindfulness journals and other tools that help relieve stress and offer mental clarity are highly in the popular mental wellness market.
43. Mindfulness cards: Mindfulness cards are cards with daily practices and activities that promote mindfulness and help in stress reduction.
44. Adult coloring books: Adult coloring books are becoming more and more popular as the activity can help some individuals to divert attention, calm the mind and relieve themselves from stress.
45. Yoga mats: You can sell high-quality yoga mats for home practice as they are becoming a huge trend among consumers who want to focus on mental and physical wellness.
Pet wellness products
46. CBD oil for pets: CBD oil, similar to how it works on humans, is also known to help reduce anxiety and pain and improve the overall wellness of pets.
47. Pet supplements: As pet owners and pet parents prefer the best quality of products for their pets there is high demand for pet supplements that improve joint health and pet gut health, skin and coat support etc.
48. Organic dog food: Even though there is already a huge number of dog food options, dog lovers and owners are starting to prefer organic, healthy and safe options for their pets.
49. Pet probiotics: Pet probiotics designed for different animals can help with digestion and improve gut health in pets.
50. Dental chews for pets: Dental chews designed for pets are also an in-demand pet wellness product, that helps maintain oral hygiene and improves the overall wellbeing of pets.
How to choose the right product to sell
Now that you have many health and wellness product ideas, how do you choose the perfect one for your online store?
Finding the right product is crucial—as it can make or break your business. Studies show that 42% of startups fail because there is no market need.
Let's see the essential steps to help you make the best choice:
Identify Your Target Audience
Understand who your ideal customers are. Are they busy professionals seeking quick nutrition, fitness enthusiasts looking for supplements, or individuals exploring holistic wellness? By this, you can select products made for their specific needs.
Conduct Market Research
Examine market trends and competitor offerings. What’s in demand? What’s missing? Customer reviews are a goldmine for insights about expectations and gaps. This research helps you identify products with strong potential and lets you differentiate your offerings.
Evaluate Product Quality and Safety
Prioritize products that meet strict quality and safety standards. Look for certifications such as FDA approval or organic and non-GMO labels. Ensuring products are safe and effective builds customer trust and long-term relationships.
Test Demand
Before investing heavily in large inventories, test the demand for your product. You can pre-sell the product, use crowdfunding platforms, or run surveys to measure interest. This approach helps you understand if there's a market for your product without taking risks.
Consider Profitability and Margins
Make sure the product is priced appropriately so that you can make a reasonable profit after covering costs like manufacturing, shipping, and marketing.
Ensure Brand Alignment
Pick products that reflect your brand’s core values—whether promoting health, sustainability, or transparency. Clearly define what sets your brand apart to attract the right customers and create a distinct identity.
Think About Scalability
It’s important to choose a product with growth potential. Can you scale production if demand increases? Or are there challenges like high costs or regulatory restrictions that could limit expansion? Ideally, you want a product that not only sells now but can also support long-term business growth. Avoid items with momentary appeal or limited scalability.
Follow Your Passion
Sell something you truly believe in. Passion adds authenticity to your efforts and resonates with customers, creating stronger connections and a more rewarding business experience.
By following these steps, you can make informed decisions and select products that bring customer satisfaction and business success.
Why choose Shopify to set up your health and wellness online store
Shopify is a great option for your e-commerce business because it’s easy to use, flexible, and packed with features to help you grow. Let’s break it down:
1. User-Friendly
No tech expertise? No problem! Shopify is designed for everyone, not just developers. Its drag-and-drop editor makes setting up and managing your store a breeze.
2. Grows with Your Business
Starting small? Shopify has you covered. As your business grows, you can easily upgrade your plan to access more tools and features.
3. Tons of Features to Customize
With 8,000+ apps in the Shopify App Store, you can easily add features and integrate payment gateways or shipping providers.
4. Perfect for Any Product Type
Shopify is built to handle everything whether you’re selling physical products, digital downloads, or drop-shipped items.
5. Financial Tools Built In
Shopify helps you manage your business finances with tools to calculate sales tax, monitor expenses, and more. It’s like having an extra pair of hands for your bookkeeping.
6. Strong Security
With Shopify Plus, your store is secured with PCI DSS Level 1 compliance, which means your customer data is safe.
7. Connects to Your Physical Store
Already have a brick-and-mortar shop? Shopify easily links your online store with your physical one.
8. Manage Multiple Platforms
Shopify makes it easy to manage and connect with other eCommerce platforms like Amazon and eBay.
Shopify is more than just an online store builder—it’s a platform that helps your business at every stage whether you’re just starting or looking to expand, it has everything you need!
Start Your Health & Wellness Store Journey on Shopify Today
With a solid and unique idea of what you are going to sell and a brand image in mind, you are not very far from starting your online store.
No matter what you intend to sell, our experts can help you set up a store in no time, helping you kickstart your eCommerce journey.
