As your eCommerce business grows, your requirements will increase.
For instance, your website may need regular upgrades, marketing activities might multiply, and technical infrastructure may evolve.
Hence, to scale successfully, you will require Shopify support for scaling.
How do you get that? Through Shopify retainers.
In this blog, we explore the role of Shopify support retainers, and how retainers can help your business scale in the right manner.
Let’s get started!
Shopify retainer services that help businesses scale
Running a Shopify store requires many elements to come together and function smoothly. Let’s look at the various types of services provided by Shopify retainers.
Technical Shopify support for scaling
Shopify stores require technical support for back- and front-end. Here’s how retainer agencies can help:
1. Custom features and integrations
Businesses that stand out from the crowd and offer something unique tend to grow faster. However, these businesses also require customizations and integrations on their Shopify stores. And that’s where retainers come in.
Customization and integration Shopify support for scaling may include website development to create tailored functionality, custom checkout processes, unique inventory management systems, CRM platform integration, advanced analytics, among others.
2. Checkout optimization
Did you know the maximum number of drop-outs happen during the checkout process? The checkout process is an important element for scaling businesses. Having Shopify retainers can help you manage and optimize the checkout flow.
Shopify retainers can help with A/B testing elements in the checkout flow, improve UX, enhance technical infrastructure, conduct routine maintenance, help with mobile checkout, reduce abandoned carts, as well as improve conversion rates - a critical requirement for scaling businesses.
3. Infrastructure planning
Scaling eCommerce businesses requires robust technical infrastructure. With continuous technology advancements, businesses may often require technological upgrades. Retainers can provide technical Shopify support for scaling.
Hiring a Shopify retainer can ensure regular technical maintenance, strategic advice by experts, quick resolution to problems, etc. Additionally, you can also optimize site speed, manage traffic load, enhance UX and more.
Design & UX retainer support for better CX
Design, UX and UI are some of the most essential factors for Shopify stores. Shopify merchants can partner with retainers for professional design support.
1. Regular design refreshes
Scaling businesses may have regular product and inventory updates, increased marketing and promotional campaigns. All these often require design-related help. For scaling businesses, it is essential to evolve with market trends. And this is where retainers can provide Shopify support for scaling.
For instance, retainers can help with design refreshes, update product presentations, make branding changes, help ensure visual consistency, and provide support for overall design related requirements.
2. UX audits and improvements
To ensure consistent user experience over time, you must invest in constantly improving your website. You can ensure customers receive a satisfactory experience by regularly monitoring website performance and addressing problems. That’s where Shopify retainers can come in.
Shopify retainer agencies, such as XgenTech, can provide services such as regular website monitoring, theme updates, app updates, regular assistance, UX audits, conversion rate optimization, checkout flow optimization, etc.
3. Mobile optimization
With consumers increasingly using mobile devices to transact with brands, optimizing your site for mobile is critical. And so, if you do not have in-house expertise for the same, it’s best to hire a Shopify retainer.
Retainers can provide Shopify support for scaling with comprehensive mobile optimization services, such as mobile UX, monitoring and enhancing loading speeds, intuitive navigation, adding new features, updating apps, and more.
Marketing & CRO
Businesses that want to scale and grow have to engage in marketing and CRO. And that’s where Shopify retainer support helps. Here’s how:
1. Campaign execution support
Marketing and promotions are a huge part of scaling businesses. These require all sorts of support, from campaign design to social media to back-end support. And one of the best ways to ensure Shopify support for scaling is by hiring Shopify retainers.
Retainers have experts who can help with every aspect of marketing and CRO, such as technical support for campaign launch, new product launch, integration of marketing tools on the website, creating landing pages, social media campaigns, and more.
2. Ongoing A/B testing
When you’re trying to scale your business, you have to ensure you get every aspect right. Is there a way to avoid guesswork and mistakes? A/B testing is one strategy that can help. And to help you with A/B testing, you need a Shopify retainer agency.
Shopify retainers can help run A/B tests for testing product pages, checkout processes, promotional and discounting strategies, content, UX and more. Retainers can provide comprehensive A/B testing services, from concept to implementation, testing, and optimization.
3. Funnel optimization
Getting your Shopify conversion funnel right is critical. And that’s where you can rely on Shopify retainer services. Having the support of retainer teams can ensure efficient funnel optimization, from the initial awareness stage to post-purchase stage.
Shopify support for scaling helps all aspects of sales funnels, such as analyzing traffic sources, improving product discovery, streamlining checkout processes, and providing an efficient post-purchase experience to customers.
Operational efficiency and reliability
Few people talk about how critical it is to ensure your Shopify store functions smoothly. Let’s look at how Shopify retainers help with operational reliability.
1. Fewer outages
To ensure customers can trust your brand, you must ensure smooth operations and website functioning. For this, you must invest in regular maintenance and monitoring. And this is where hiring Shopify retainers can help.
Shopify retainer teams can provide proactive website maintenance services. Predictive maintenance can help you avoid crisis situations before it arises. Regular maintenance services may include monitoring site performance, updating apps, checking security, etc.
2. Better documentation
Having a long-term retainer for your Shopify store helps build a strong relationship. As your retainer team gets a better understanding of your business over time, the team can provide better services, just like in-house employees.
For instance, strategic advice, documentation, customization, well-planned and documented processes, robust operations and business systems, among others.
3. Understanding your business
One of the biggest benefits of having Shopify support for scaling by retainers is the deep understanding retainers gain when working with businesses. Long-term associations often lead to stronger relations and better understanding of business.
Shopify businesses can gain strategic advice from experts who are familiar with the business history. This aspect adds value when stores require strategic support in various aspects of the business.
Wrapping up: Ready to partner with Shopify retainers?
Shopify retainer services can be a gamechanger for businesses. Retainer services go beyond regular maintenance and help with operational excellence, strategic business decisions, helping businesses scale in the right manner.
If you’re looking to partner with Shopify retainer experts, explore XgenTech, a Shopify solutions partner and agency that provides all round Shopify services.
