Learn from the best Shopify Facebook ad examples.
Facebook is a great place to promote your products because it's already so popular and has a large user base. Plus, Facebook is so easy to use. You can put ads on any page and even promote them in your feed!
Facebook Ads are a great way to get your business in front of potential customers. You can create Facebook Ads that target specific audiences and measure the results in real-time. With the right strategies, you can reach new people and increase sales. They are proven to get more traffic and conversions.
However, there's more to it than just creating a good ad and posting it on Facebook. The key to getting more sales on Facebook is to create an ad that will stand out from the crowd.
Here are 25 Shopify Facebook Ads examples you can use as inspiration for your own campaigns.
25 Facebook Ad Examples And What They Did Right To Get More Sales
The following examples show how many different ways you can promote your Shopify store on Facebook. They also demonstrate some of the most effective strategies we've seen for promoting on Facebook.
These campaigns were all successful at driving sales. And they each had a clear objective, strategy, and message that resonated with their target audience.
1. Kylie Baby
Kylie Baby is a maternity and baby store that offers a wide variety of products, including gear for parents-to-be. They recently updated their Facebook ad strategy by adding videos to their ads.
The video opens with a shot of a baby and a mother’s happy faces. It then transitions to show the baby skincare and haircare products both individually and as a bundle. The creative also has the right amount of copy and a needed CTA prompting the user to shop right away.
TL;DR - what we like -
- Use of video
- Crisp and clear copy
- Clear CTA
- High-quality photos that attract the right audience
2. Allbirds
Allbirds is a company that specializes in foot-wears.
Allbirds’ Facebook ads are extremely well-designed and effective. This ad features a neutral background with simple text. Despite its simplicity, their product photos really make this ad stand out from other brands.
The product images show each pair of shoes in detail, showcasing exactly what each shoe looks like and how it feels on your feet. They’ve also clearly mentioned the value you’ll get from these shoes within the creative.
TL;DR - what we like -
- Clean and high-quality product photography
- Crisp copy
- USP mentioned in the creative copy
- Perks like free shipping and free returns mentioned
3. Royal Enfield
Royal Enfield, a motorcycle manufacturer, has used Facebook ads as part of its digital marketing strategy.
This particular example ad is a carousel ad. It's a good ad because it shows the product clearly and has a high amount of engagement. It's also a great way to show off multiple products at once - everything that is included in their newest launch.
The Royal Enfield Facebook ad also has an interesting call-to-action at the bottom that says "Learn More." This is because, given the nature of the motorcycle industry, there’s much more thought that goes into before making any purchase decision; people would ideally want to know more about the product. So this is an excellent move instead of the regular “Shop Now” button.
TL;DR - what we like -
- Use of carousel ad
- A well-thought CTA suitable for the automobile industry
- Crisp copy
- Clear product photography
4. Starbucks
In the coffee world, Starbucks is king. It’s not just because of its coffee — it’s because the brand is so widely known and trusted. They have a very strong social media presence on Facebook, Instagram, Twitter, and Snapchat. And their Facebook ad strategies are always on point.
This Starbucks Facebook ad is one of the best examples of an ad that uses emotional triggers to get more sales.
The first step in creating a great Facebook ad is identifying what matters most to your audience — whether it be location, gender, or even age. Here, in this ad, we see how Starbucks strategically appeals to its target audience during the bustling wedding season.
The image used is extremely engaging and captures your attention immediately, which is exactly what you want if you're selling anything really!
TL;DR - what we like -
- Clever use of emotion in marketing
- Clear photography
5. Fenty Beauty
Fenty Beauty is a high-end beauty brand that was launched by Rihanna in 2017.
The main focus of this ad is its message: "Creating the best and most inclusive makeup in the world." It uses a mixture of text and video to tell you everything you need to know about Fenty Beauty. It has an interesting storyline that includes both visual and verbal elements.
TL;DR - what we like -
- Usage of video
- Clear brand messaging
- Clear CTA
6. Skims
The video ad shows the product in action and gives a strong call to action for people to buy the product. The ad does a great job of showing off what the product does and what it can do for you while giving you some details about the different variants available.
And of course, the ad consists of Kim herself, which makes it all the more appealing and engaging given her huge fan following.
TL;DR - what we like -
- Use of video ad
- Crisp copy that addresses the target audience perfectly
- Great product display on different body types
7. Red Bull
Red Bull is an energy drink company that has a huge following on Facebook. They have been using Facebook ads to promote their product since they were founded. The Facebook ads they have used have all been video ads, which helps them drive traffic and sales from both new customers and existing customers.
This ad in particular gets down to the basics: it shows people what it is, tells them why they should get it, and then has a call to action. It also has an upbeat feel, which grabs the user’s attention almost instantly. This type of ad is great if you want your customers to feel like they're part of something bigger than themselves.
TL;DR - what we like -
- All necessary info regarding the event mentioned; what, when, why
- Consistent and clever use of brand colors
- Clear CTA
8. Sephora
Sephora is a beauty giant that houses some of the biggest beauty names in its stores worldwide.
Their Facebook ad campaigns are very straightforward and get right to business. There’s no jargon or unnecessary info given. This ad here gives the customer something to look forward to by mentioning the biggest names in this industry, which makes them want to click on it more than other marketing campaigns.
TL;DR - what we like -
- Crisp cop
- Relevant CTA
9. LeSportsac
The LeSportsac Facebook ad has simple yet effective use of color and composition. The ad uses vibrant colors that are easy on the eye, and are bright enough to be noticed even when you’re scrolling through your feed.
In addition, the typography is also used effectively in this ad.
TL;DR - what we like -
- Choice of bright colors
- Focus on product
- Clear CTA
10. Rebecca Minkoff
Rebecca Minkoff is a luxury fashion brand. They are known for their high-end, handmade leather accessories and clothing. Their Facebook ads focus on the high-end feel of the brand, as well as their commitment to quality and customer service.
This ad here is a great example of how to use negative space to create visual interest and meaning. The prime focus is still on the products with the iconic Rebecca Minkoff logo running through them.
The style of photos used throughout their Facebook ad strategy gives the ads a more professional feel, which is important for an upscale fashion brand like Rebecca Minkoff.
TL;DR - what we like -
- Consistent brand aesthetics
- Clear CTA
11. Goli
Goli is an up-and-rising health and wellness brand that is determined to revolutionize this domain of the market.
Consumers are bound to have a lot of questions and doubts before purchasing from an online health and wellness brand. How you, as a brand, tackle this consumer confusion and anxiety is going to make a huge difference in your conversion rates.
Goli understands this and addresses this in all their ad copies. Just take a look at this example here. It answers all the questions of the consumers and redirects them to explore and learn more about the product.
TL;DR - what we like -
- Comparison model to show the value
- Choice of colors
- Use of bullet points instead of a long paragraph
- Values clearly mentioned in the copy
- Use of emojis
- Clear CTA
12. Bombas
Founded in 2013, Bombas is an online store that sells socks, underwear, and t-shirts.
This is a quick video that deep-dives into everything that Bombas does and how they add value to their customers’ lives. It’s easy, breezy, and simple. It gets right to the point and delivers the needed message.
TL;DR - what we like -
- Use of video ad format
- Clear representation of brand USP
- Clear product showcase
- Clear CTA
13. Jacked Factory
Started in 2014, Jacked Factory “was created to challenge the status quo of ineffective, cheaply produced, overpriced supplements”.
Appealing to the audience with the information they want to know is key to the success of any ad campaign. Here, in this Facebook ad, Jacked Factory realizes that for fitness freaks food labels are very important. So, in their creative, the protein, sugar, and flavoring info are clearly mentioned to immediately grab the viewer’s attention.
TL;DR - what we like -
- Crisp copy that focuses on the value of the product
- Clear CTA
14. Gymshark
Started by a 19-year-old, Ben Francis, back in 2012, Gymshark is a fitness apparel startup. Today, Gymshark is one of the fastest-growing global fitness and apparel brands globally.
This ad is simple yet effective. It uses crisp copy, clear pictures, and CTA to target the audience.
TL;DR - what we like -
- Use of carousel ad format
- Vivid and clear product photography
- Clear CTA
15. Fitbit
Fitbit is an American consumer electronics and fitness company that produces wireless-enabled wearable technology products.
Carousel ads are great for brands that have a wide range of products. It gives you so much landscape within a single post. Here, Fitbit uses vivid visuals in all the slides of their carousel ad. These visuals clearly mention the product’s value and show the products in their full glory.
TL;DR - what we like -
- Use of carousel ad format
- Vivid and clear product photography
- Crisp copy that focuses on product features
- Clear CTA
16. Hasbro
Hasbro is one of the world's largest toy makers.
A simple and clean ad that delivers the message clearly. We love the choice of colors to suit the theme. The copy is clear and direct with no distractions in the creative.
However, the use of pictures of kids or toys would make for a more appealing ad creative.
TL;DR - what we like -
- Vivid visuals
- Clear CTA
17. ColourPop
ColourPop is an American cosmetics brand giant.
Themed ads are always a good move. And when executed with attention to such intricate detailing, it’s bound to pique your audience’s interest and drive traffic.
The witty copy, colors, branding, product display - it all syncs so well together.
TL;DR - what we like -
- Visual aesthetic
- Crisp copy
- Vivid and clear product photography
- Clear CTA
18. Bulletproof
Bulletproof is a health and wellness brand.
They use video ads to entertain, engage viewers and explain the benefits of their product. They use people as the focus of their videos and try to make the viewer feel that he or she is there in a person getting health and wellness advice from their own doctor or lifestyle coach. Bulletproof also creates regular content and offers tips on healthy living on Facebook.
Their ad copy is specific about their product and makes sure the target audience has time to digest all the information provided in their video ad.
TL;DR - what we like -
- Use of video ad format
- Vivid and clear product photography
- Clear CTA
19. Kylie Cosmetics
Kylie Cosmetics is an eCommerce company that sells makeup and beauty products through its website. Kylie Cosmetics uses Facebook story ads to share new products, sell makeup brushes and promote their new collaboration.
This is a Facebook story ad by Kylie Cosmetics for the festive season. It’s clean and uses the holiday color theme with a clear CTA.
However, we do wish the main focus were on the Kylie Cosmetics products rather than the reindeer.
TL;DR - what we like -
- Holiday theme color palette
- Crisp copy
- Clear CTA
20. Bajaao
Bajaao is India's largest online retailer of musical instruments and pro audio equipment.
Promoting an event requires you to give all the details - the what, why, and when. And that’s what this ad creative does exactly. It’s direct and covers all the important information.
TL;DR - what we like -
- All important information mentioned - what, when, why
- Vivid and clear product photography
- Clear CTA
21. Secretlab
Secretlab is a research-backed gaming chair company.
Letting your customers know exactly how much they’ll be saving when making a particular purchase helps them make quicker purchase decisions. This is a psychological move that just almost always seems to work.
Here, Secretlab puts the focus on value by using a bright red banner.
TL;DR - what we like -
- The value mentioned clearly in bright colors
- Vivid and clear product photography
- Clear CTA
22. PopSockets
Simple, clean, clear, and direct. That’s how we’d describe this ad campaign by PopSockets. It gets straight to the point with no unnecessary visual and textual clutter, which makes it a great ad. It also displays its product in its full glory, which is again a great move.
TL;DR - what we like -
- Vivid and clear product photography
- Clear CTA
23. Fanjoy
While promoting any sale, it is important to let prospective buyers know what value will they derive from it. Fanjoy uses clear and bold copy to briefly deliver this value from their upcoming sale. Notice how the discount code is also big enough so no viewer misses it.
However, we do believe it’d been even better had they shown some of their products in the visual, or used a carousel instead by showing the sale prices of their bestsellers, for instance.
TL;DR - what we like -
- Use of story ad format
- Crisp CTA that gets right to the chase
- Clear CTA
24. Heatonist
Video is a good way to grab attention and convey information quickly without overwhelming your audience. Heatonist uses a video to show delicious food, demonstrating the quality and taste of their products.
The food and beverage industry is one that is usually difficult to market digitally. However, Heatonist overcomes that barrier by using an array of mouth-watering dishes that will prompt users to explore their sauces. Also, notice how they’ve strategically used dishes from multiple cuisines here.
TL;DR - what we like -
- Use of video ad format
- Vivid and clear product photography
- Clear CTA
25. Ruggable
Creating the right ads at the right time is crucial for the success of any ad campaign. And so, capturing the essence of seasons and festivals is important in marketing.
Halloween is a great time of year because it gives you a very broad theme. Ruggable takes this opportunity to create unique ads that grab the user’s attention from the get-go. Home decor photography usually demands one to not just show the product but an entire scene/room, to get a better perspective. And, Ruggable understands this.
They should have, however, added a clear CTA.
TL;DR - what we like -
- Apt theme selection
- Vivid and clear product photography with an interesting setup
- Brand USP mentioned clearly
Why use Facebook ads to promote your Shopify store?
If you’re a Shopify store owner, you know that Facebook ads are one of the best ways to get more sales. Facebook ads can be used for a variety of purposes -
- Building brand awareness. Facebook ads are an excellent way to reach people interested in your product or service but don't know it yet. You can reach a broader audience through Facebook ads than through any other platform, so you can build awareness and build trust with potential customers.
- To drive website traffic. When people see an ad on Facebook, they're more likely to click through to your site. You can use this information to create a landing page that directs people to specific pages on your website.
- To promote sales or products. If you know that certain products sell well, you can create ads for them that encourage people to buy them by offering additional discounts or other incentives.
- To promote events and promotions. Social media is a great place to promote events and promotions because it's so easy for people to share these posts with their friends on Facebook, Twitter, and other networks via email forwards and text messages.
Also read: The Complete Guide on Facebook Marketing and Advertising For eCommerce Brands
Conclusion
If you want to keep your business at the forefront of your customers minds, Facebook is the best way to engage with them.
If you don't have the time or don't know how to effectively market your eCommerce brand using Facebook, using this guide will assist you in learning what and how to create a successful business on Facebook. Having a great business page on Facebook can increase traffic and sales for your business because more people will pay attention to it.
If you've worked hard, built a great brand, and consistently delivered stellar customer service, it's time to expand your reach with effective Facebook marketing. And with the right approach, it's easy to get started.
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