One of the most crucial elements of a Shopify store that can make or break the experience for most store visitors is the visual appeal and design of the store. So, combining aesthetics, practicality, and user-friendliness is key for hooking visitors and eventually turning them into buying customers.
This means, the theme has to offer easy navigability, access to product information, seamless checkout, etc., without compromise.
Even though designing a theme is not everyone’s cup of tea, knowing what works best for the brand and finding, and choosing the right theme is not as demanding. Shopify boasts a large collection of high-converting and visually appealing themes that can help brands start out with ease.
One such versatile and effective Shopify theme is Flux.
In this article, we will have a closer look at the Flux Shopify theme, and discuss its key features, pros, cons, and more, to see how it can help your brand create an effective, high-converting storefront, that perfectly fits your brand theme and personality.
Flux theme - An Introduction
Flux is a dynamic and high-performance theme created by Mana Themes, suited for mid to large-size brands that are looking for a heartier, visually expressive design language for their store. Flux offers a perfect blend of aesthetics and functionality, with clean, bold visual fields along with diverse customizable features.
The Flux Shopify theme also offers more than 30 highly customizable sections, making it highly flexible for brands that need more control over the designs. The theme also has a unique and innovative product layout feature, that lets users display product details in 1,2, or3-column customizable grids.
Pricing
The Flux Shopify theme is competitively priced at $270 USD.
Presets
The Flux Shopify theme offers two different presets, both having their own unique visual appeal. Let us take a look at the two presets-
Default
The default theme offers a very warm and welcoming visual language, with colors and layouts that offer earthiness to the storefront. The more rounded designs and the clean yet contrasty image fields, make it a perfect preset for brands selling organic foods, wellness items, baked food, etc.
Paper
Paper preset by Flux, has a sharper, and contemporary design that fuses minimalist aesthetics and bolder colors. The font used here also adds to the premium appeal of this preset, making it ideal for brands that offer luxury beauty products, high-quality stationary items, jewelry, premium skincare products etc.
Key features of Flux Shopify theme
Below we have listed some of the different features and capabilities that the Flux theme houses-
Cart notes
The Flux Shopify theme comes with a convenient cart notes feature, that lets customers add special instructions or comments regarding their order directly from the cart page. This feature can be particularly handy for businesses that offer personalized products, custom packaging, or specific delivery requests. For example, businesses that offer customized gifts can allow customers to communicate their requests and preferences clearly.
In-store pickups
By integrating with Shopify’s local pickup feature, the Flux theme can allow customers to choose to pickup their order from a nearby store. Flux theme also displays estimated ready time and available locations for pick up, while also offering fields where customers can fill up any additional instructions regarding the delivery/pickup.
Back-in-stock alerts
Most of the time, customers lose interest when a product they want isn’t on the shelves anymore. But the back-in-stock alert feature offered by the Flux theme can be an effective solution, ensuring that these “almost lost” sales are won back through timely alerts.
Banners and in-menu promos
Flux also allows businesses to add eye-catching banners and promotional content within the store’s navigation menu. This feature is great for highlighting special offers, ongoing sales, featured collections, etc. without disrupting the browsing experience.
Image galleries
The Flux theme’s high-quality image gallery feature can help your brand showcase its products in a visually engaging way. The layout options like grids, slideshows, etc. and the visual flexibility it offers can be perfect to display product details, lifestyle shots, feature highlights etc., contributing to an immersive customer experience.
Recommended products
The product recommendation feature by Flux, can be highly effective when it comes to boosting upsells and cross-sells. 54% of retailers have claimed that product recommendations are crucial to driving average order value.
You can display related or complimentary products on the product page, on the checkout page etc. For instance, when a customer is about to complete the purchase of a moisturizer, you can recommend a complimentary cleanser on the checkout page.
Enhanced search
The enhanced search feature, by Flux, offers a smart search bar that can help customers easily search and find products, pages, collections etc. It can offer highly relevant and accurate search results by utilizing a predictive search function, meaning that users do not have to waste any more time in finding what they are looking for.
Mega menu
Flux’s mega menu feature allows brands to create large dropdown menus, where different categories, subcategories, product spotlights etc. can be displayed in an intuitive and aesthetic manner. This is a great way to help visitors navigate and discover the products of their liking, without any hassle.
Pros and Cons
Now that we have looked at some of the best features that the Flux Shopify theme has to offer, lets go through some of its key strengths and weaknesses to understand why one should consider it.
Pros
These are some of the key advantages of the Flux theme-
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Highly customizable sections to drive conversions.
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Full control over column grids and block positioning.
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Responsive and reliable support from the developers.
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Easy installation.
Cons
These are some of the weaknesses that you should know about the Flux theme-
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Has very limited number of presets.
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Does not offer marketing features like live chat, etc. which will require additional apps.
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Does not offer features like sticky cart.
Who is it best for?
The Flux Shopify theme can be a perfect fit for businesses that are looking for a dynamic, feature rich and high-performance online storefront, where the product takes a center stage. It can be ideal for Shopify brands that a require visually driven theme, that can combine professional and minimal aesthetics with a bit of welcoming colors and bold images.
Thus, Flux can work well for brands in industries like health and wellness, food and beverages, beauty, etc. even though it is flexible enough to cater to brands in other industries as well. Some of the businesses that can make use of Flux are:
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Organic food brands
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Fitness supplement stores
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Skincare brands
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Children’s apparel
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Stationary products store
These businesses can perfectly utilize Flux theme’s features such as image galleries, product videos, slideshows, enhanced search, mega menu, gift wrapping etc. Businesses who have a physical store, and are planning to open an online store front too, can also utilize in-store pickup feature.
Need help setting up your Shopify store for success?
Designing your store in a way that it reflects your brand’s theme, personality and vision, is not an easy feat.
Understanding that, our team of Shopify experts are here to help you turn your vision into reality, with our services ranging from Shopify web development, web design, marketing to support.
Xgentech has worked with many Shopify brands across industries and have helped design stores that not only aligns with specific brand personas but also offers exceptional functionality and intuitiveness.
Be it to redesign your existing store or to build a new Shopify storefront that reflects your brand in the best way, we are here to help you create seamless shopping experiences.
Reach out to us at info@xgentech.net and leverage our expertise to set up your dream Shopify store design.
