In UI/UX design, it's important to take inspiration from everywhere. That includes both the mistakes of other businesses and the solutions for them.
A simple form can teach us how to improve our checkout, a picture frame can teach us about microcopy for our call-to-action, and a shopping cart can teach us about aligning text and images.
Today, shoppers don't have time for mediocre UX/UI. It's not uncommon for shoppers to bounce from your site in under a second and head somewhere else to continue their journey; an easy way to lose them forever.
In this blog, we took inspiration from SugarBear to understand their Shopify Plus design better and share some of their design strategies that help in conversions.
10 Shopify Plus design UI/UX elements to take inspiration from the SugarBear website
1. Simple and clean design with a focus on the product
The most important thing when designing your site is to focus on the product. This means that you should make sure that all of your products are easily accessible and that they're clearly displayed in an attractive way so that customers can see exactly what they're getting before they buy them.
If visitors have trouble finding what they're looking for, they'll get frustrated and leave without buying anything—which doesn't help anyone! So make sure that everything is easy to find and understand!
Sugarbear is a little website doing big things.
The Sugarbear website has a minimalist approach with few colors and bold typography. This helps to highlight their products without making them feel crowded or distracting from the main content of the page.
2. Clear navigation with intuitive categories and subcategories
If you want to keep your customers happy and engaged, you need to make it easy for them to find what they're looking for. That's exactly what SugarBear does right!
They understand that it’s not enough to just have categories—you need to organize them in a way that makes sense to your customers. You also need a clear way for them to choose between products within each category.
Make sure that your categories and subcategories are clearly labeled and easy to understand so that your customers can find what they're looking for without any confusion or frustration.
3. High-quality product images that showcase the product in a visually appealing way
SugarBear has got a great product, and they want to show it off!
That's why they spent so much time making sure their product shots are as high-quality and visually appealing as possible. Their goal is to show off the best attributes of their product—the attributes that make their customers want to buy it!
Did you know that when deciding whether to make a potential purchase, 75% of online shoppers rely on product photos?
When working on your Shopify Plus design, make sure to use high-quality, unique images of your products that show off the best features of what you're selling. Don't forget to use white space to draw attention to the product, and use unique angles and perspectives that make it stand out from other similar products.
4. Easy-to-use and accessible search functionality
This feature is great for finding the exact product customers need, but it's also helpful if customers are just browsing to see what's available.
SugarBear has made sure that the search bar is easily accessible on every page, so their website visitors can find what they’re looking for with a single click. And if they want to narrow their search, SugarBear also provides filters and categories to help visitors find exactly what they want.
All of the products on Sugarbear's website are organized into categories, and each category has subcategories. This makes it very easy to find what the online shopper looking for.
5. Fast page loading speeds and minimal use of pop-ups or other distractions
When you're designing a Shopify Plus store, you want to make sure your customers have a great experience.
Did you know these Shopify store page speed statistics -
- 0-4 second load time is the ideal bracket for better conversion rates
- The first 5 seconds of page load time have the highest impact on conversion rates
- With loading speeds between 0-5 seconds, conversion rates can drop by around 4.42% with each additional second
- With loading speeds between 0-9 seconds, conversion rates can drop by around 2.11% with each additional second
Sugarbear uses a Shopify Plus theme with a focus on simplicity and speed. It has fast page loading speeds, minimal use of pop-ups or other distractions, and a clean design that will help you focus on the most important part: its products!
6. Mobile-responsive design that adapts to different devices and screen sizes
Over 50% of all eCommerce purchases during the 2022 holiday season were made on a smartphone. That’s how massive m-commerce is today.
If you don’t have a responsive Shopify Plus store yet, you’re missing out on huge potential.
Sugarbear uses a mobile-responsive design that adapts to different devices and screen sizes. This allows us to create a unique, user-friendly interface for each visitor, regardless of where they are viewing the site or what kind of device they're using.
This makes it easy for users to shop for what they're looking for, no matter what device they're using.
If you're creating a new Shopify Plus website or updating your current one, it's important to keep in mind the fact that mobile-responsive design is already a requirement. That means that your site should be able to adapt to different devices and screen sizes automatically so that you don't have to worry about creating different versions of your site for each device.
In order to make sure this happens, you'll want to make sure that all of the elements on your page are set up in ways that will allow them to resize as needed. This includes text blocks and images, too—if they're not sized correctly for various screen sizes, they may appear blurry or cut off when viewed from certain devices.
It also helps if you're using a Shopify Plus theme that offers some degree of customization options because then you can make sure that everything looks great no matter what device is being used.
7. Ability to ‘quick view’
In strategic eCommerce design, the number of clicks it takes a user to complete a particular purchase plays a major role in determining the sales through that website. You should try and avoid unnecessary steps that add no value to the overall shopping experience of your consumers.
SugarBear has an interesting feature called ‘Quick View’ that lets you easily add products to the cart without being redirected to a separate product page. This option appears when users hover over their product on the various categories page. This is extremely useful for shoppers who are just here to restock, for instance.
8. Product pages that provide detailed product information, including ingredients, reviews, and FAQs
As the internet culture becomes increasingly social and digitally connected, users are becoming more aware of the things they're putting in their bodies. As a health and wellness brand, SugarBrand understands this like no other and this understanding is visible throughout its website.
Their product pages are packed with all the information their potential customers need to make a purchase decision. It also has a review section that helps them leverage the benefits of social proof as well.
However, if you have ever shopped for vitamins and nutritional supplements online, you know that there is a world of information in front of you. While the information has been put forward to help you, too much information can often be overwhelming too.
SugarBear realizes this and knows where to draw the line. Their product pages are detailed yet brief; just the type and amount of information their buyers will need.
9. Personalized recommendations and upselling opportunities
Sugarbear's website provides a unique opportunity to engage customers with personalized recommendations and upselling opportunities.
When you're designing the look and feel of the site, it's important to keep in mind that your customers are looking for ways to make their lives better. They want to know what products will help them reach their goals. And they want to be able to easily find those products without having to search all over the place.
SugarBear’s website has a powerful recommendation engine, which means that it recommends products to users based on their previous searches, purchases, and other factors.
10. User-friendly checkout process with multiple payment options
While checking out on SugarBear, you are given an option of ‘Express Checkout’ through PayPal, Amazon Pay, and Google Pay.
According to Baymard Institute, 18% of customers abandon their checkout before making a purchase due to too long or complicated checkout procedures.
SugarBear’s checkout process is quick, easy, and secure.
Also, note how SugarBear ensures that its checkout page design remains distraction-free. They retain important information and restrict all the other branded elements to include only the logo and tagline.
Wrapping up!
Setting up a high-converting store design is no easy task. To build and design an impressive store like SugarBear, you need to work with Shopify design experts who understand what you are looking for and have industry knowledge of the changing trends and consumer preferences.
Also read: Why Your Shopify Store Design Is Important to Increase Conversion Rates
We help you bring your ideas to life with Shopify web design, development, marketing, and support services from experts.
Our team of Shopify experts works with Shopify merchants like you to design a store that reflects the personality of your brand and caters to the functionalities you require. Whether you want to revamp your existing design or build a new one from scratch, we will help you create a positive shopping experience on your Shopify store design.
Reach out to us at info@xgentech.net and we’ll help you set up your Shopify Plus store design!
