Over 150 updates have been introduced in Shopify Summer 2024 Editions, which promise to make remarkable enhancements for both businesses and customers.
In this blog, we will highlight the top updates designed to empower businesses and enhance the shopping experience for consumers.
What is Shopify Editions?
Shopify Editions is a twice-yearly event organized by Shopify to showcase the latest advancements and updates within their platform.
With a wide range of new features and enhancements, Shopify Editions provides businesses with the tools and capabilities they need to succeed in the competitive online marketplace. By continually enhancing their offerings, Shopify Editions empowers merchants to stay ahead and drive their eCommerce success.
Shopify Editions | Summer ‘24 offers many interesting updates, features, and apps. This year, Shopify focuses on enhancing key workflows and infrastructure across the platform. The aim is to make it faster, more resilient, and better integrated than ever before.
Features Announced in The Shopify Editions | Summer ‘24
This year, Shopify announced over 150+ new features. Here, we’ve listed out some of the bigger features that we think are going to transform online shopping in 2024 and years to come.
1. Markets: The Central Command Center
Merchants no longer have to deal with managing multiple disjointed experiences to run their businesses. Shopify Markets is a central command center for all your cross-border, B2B, and in-person expansion - from a single, unified Shopify admin panel.
Consider it your business’s command center, where you can manage and customize your operations effortlessly, without requiring extensive expertise in Shopify settings.
This helps Shopify merchants make better data-driven decisions for their growing business across all channels. They can manage everything from a single store, without needing to split multiple inventories - all while keeping data in sync between multiple stores for the same business.
This does not mean Shopify merchants will have to compromise on tailored buying experiences. With Markets, you can extensively tailor your product catalog, pricing, and store themes for different regions, personas, and more.
To sum up, Markets now allows:
- Simplified Global Selling: Handles taxes, duties, shipping labels, customs, and fraud protection.
- Expanding to New Markets: Create new markets, set custom catalogs and pricing, and localize store themes.
- Inclusive Pricing: Include duties and taxes in product prices to avoid surprise fees at checkout.
- Expanded Shipping Choices: Offer more shipping options like standard UPS.
- Auto-Editing for International Orders: Edit international orders; Shopify updates duties, taxes, and currency automatically.
- In-Person Selling Made Easier: Manage pricing and product availability for different retail locations.
- B2B Expansion Simplified (for Shopify Plus): Manage bulk orders and tax exemptions within the Markets hub.
2. Shopify POS: Better Retail Commerce
Today, modern POS systems are entirely digital, which means you can check out a customer wherever you are. All you need is a POS app and an internet-enabled device, such as a tablet or phone.
Shopify aims to make the Shopify POS the world’s most unified retail system.
To achieve this, Shopify POS now allows:
- One-Tap Digital Receipts: Provide digital receipts and opt-in marketing for Shop Pay users.
- Automatic Customer Information Capture: Collect customer details and track staff performance at checkout.
- Streamlined Return Rules: Automatically determine return eligibility and give context for staff.
- Unique Catalogs: Create unique catalogs with custom pricing and publishing for each retail store
- In-Store Discounts: Process multiple discounts in a single retail checkout. Now, also offer Buy X Get Y discount codes.
The Shopify POS Terminal and POS Go are now available in Belgium, Denmark, Germany, Ireland, Italy, the Netherlands, New Zealand, Spain, and the UK.
3. B2B Sales: Make Wholesale Sales Easier
Shopify Editions Summer 2024 brings a host of features aimed at enhancing your wholesale business operations. These new tools are designed to simplify the management of bulk orders, streamline your interactions with wholesale customers, and provide a seamless experience for both you and your clients.
By leveraging these features, Shopify businesses can efficiently scale their wholesale operations, increase customer satisfaction, and drive growth.
To sum up, Shopify B2B now allows:
- Price Lists and Discounts: Create custom price lists and offer volume discounts to incentivize larger orders and build strong customer relationships.
- Net Payment Terms: Set up flexible payment terms, such as net 30, allowing your wholesale customers to pay within a specified period after receiving their order.
- Quick Order Form: Simplify the ordering process for your wholesale customers with a streamlined, easy-to-use order form.
- Custom Catalogs: Offer personalized product catalogs to different customers, showcasing products relevant to their needs and preferences.
- Order Drafts: Create and send order drafts for approval before finalizing the purchase, ensuring accuracy and clarity in large transactions.
- Integrated B2B Tools: Seamlessly integrate B2B tools with your existing Shopify setup, allowing you to manage both retail and wholesale operations from a single platform.
4. Global Sales: Thrive in International Markets
Whether a small business is expanding its reach to the international market or an already established firm aiming at improving its global strategy, these new features are meant to simplify how one sells globally and ensure that both merchants and clients have a seamless experience as possible.
They have been designed strategically enough in order to be able to navigate effectively through the complexities of this global trade which enables them to expand their markets, satisfy customers more, and sustainably grow their international sales efforts.
To achieve this, Shopify now allows:
- Global Markets: Creating and managing multiple international markets from a single dashboard becomes easier here; allowing businesses to customize catalogs, pricing, and promotions for each region.
- Inclusive Pricing: Duties and taxes can be included in product prices which will lead to a transparent shopping experience for customers thereby reducing surprises at checkout and boosting conversions.
- Localized Experiences: Sense your store’s language, currency, and promotions should resonate with various publics internationally so as to enhance engagement as well as customer satisfaction levels.
- Expanded Shipping Options: Other shipping options are also available such as collaborations with major carriers like UPS so that there are flexible delivery solutions that meet worldwide customer expectations.
- Automated Currency Conversion: Automatically display prices in the local currency of your customers based on their geographic location, simplifying the purchasing process and improving clarity.
5. Shopify Checkout: Reduce Friction and Enhance Security
The new Shopify Checkout features combine to create a streamlined and secure checkout experience that not only enhances customer satisfaction but also drives higher conversion rates and improves overall e-commerce performance.
Shopify Editions Summer 2024 sets a new standard for e-commerce checkout, empowering merchants to deliver exceptional shopping experiences that build customer loyalty and drive business growth.
To sum up, Shopify Checkout now allows:
- Dynamic Checkout: Enable customers to check out directly from product pages using preferred payment methods like Shop Pay, Apple Pay, and Google Pay, streamlining the purchase journey.
- Customizable Checkout: Customize the checkout experience to align with your brand's identity, ensuring consistency and reinforcing trust throughout the purchasing process.
- Mobile Optimization: Optimize the checkout flow for mobile devices, providing a seamless experience across all devices and platforms.
- Real-Time Shipping Rates: Display accurate shipping costs based on location and order specifics, minimizing surprises and improving transparency.
- Guest Checkout: Allow customers to complete purchases without creating an account, reducing barriers to entry and encouraging impulse buys.
6. Shopify Magic: Create Store Design Copy
Thanks to Shopify Magic, you now have the power to effortlessly create long-form content with just a few taps and clicks. Whether you need to write engaging product descriptions or informative blog posts, Shopify Magic simplifies the process.
Gone are the days of spending hours brainstorming and drafting content from scratch. With this transformative feature, you can leverage AI technology to generate high-quality, well-crafted content in a matter of mere minutes.
Shopify Magic introduces a suite of intelligent AI tools designed to streamline and enhance your store operations:
- Enhanced Product Photos: Instantly edit product images with AI, including background changes, matching, or removal in just a few clicks.
- Automated Product Descriptions: Input keywords, and AI generates compelling, SEO-friendly product descriptions tailored to your products.
- Personalized FAQs: Receive customized FAQs and answers directly for your store, easily integrating them into your Shopify Inbox to assist customers and boost sales.
- Optimized Email Marketing: AI analyzes the best times to send emails, and crafts engaging subject lines and content, enhancing the effectiveness of your email campaigns.
- Live Chat Conversion: Get personalized, prompt responses to customer queries through AI-powered chat, turning inquiries into successful sales.
7. Shopify Sidekick: Your Personal AI Assistant
Imagine the transformative power of having an AI-powered assistant by your side, always available and ready to help. Your new Sidekick is not just competent, but deeply competent, incredibly intelligent, passionate, and non-judgmental. With Sidekick, you can leverage the capabilities of artificial intelligence to revolutionize your business operations.
Gone are the days of complex technical jargon and time-consuming tasks. Sidekick allows you to communicate in everyday language, making it easier than ever to improve your online store and make smarter business decisions. Whether you need recommendations for the best apps to optimize your business or assistance with your marketing campaigns, Sidekick is there to provide you with prompt answers, effective solutions, and valuable insights.
8. Shopify Audiences
Shopify Audiences is a Shopify Plus exclusive advertising platform that allows you to reach potential customers based on browsing behavior and purchasing habits. It is essentially a marketing tool that lets you target people who are likely to be interested in your products.
You can create audiences for any portion of your store's customer base. For example, you could build an audience for customers who have bought specific products, those who have visited specific pages, those who live in specific regions, or for any other criteria that you choose.
Shop Campaigns & Audiences helps you create and manage targeted campaigns, while Unified Ad Insights offers a comprehensive view of ad performance. Email Automation with Segments, Pixel Consent management, and YouTube Shopping Affiliates extend your marketing reach.
Additional tools like New Shop Minis, Customer Data Permissions, and Form Links & Metaobjects improve functionality and data management. Detailed pixel event data and the Shopify Pixel Helper further refine your marketing strategies, driving growth and efficiency.
9. Shipping: Streamline Operations
Shopify Editions Summer 2024 introduces powerful tools to streamline your shipping and fulfillment processes, making it easier to manage orders and enhance customer satisfaction. These features are designed to save time, reduce costs, and provide a seamless experience for your customers, ensuring that they receive their orders quickly and reliably.
To achieve this, Shopify now allows:
- Shopify Fulfillment Network: Store and ship products closer to customers, reducing delivery times and costs.
- Ship to & from Store: Fulfill orders from the nearest store location or ship items directly to a store for customer pickup.
- Shopify Shipping Pickup Points: Offer convenient delivery alternatives with pickup points.
- Amazon Listing Automations: Simplify product listings on Amazon.
- Target on Marketplace Connect: Easily expand your reach with marketplace integrations.
10. Analytics: Better Data for Better Sales
Shopify’s Summer ‘24 update promises enhanced analytics and reporting. Now, you can access real-time insights and, soon, use ShopifyQL to query data within reports. Since data and reporting are crucial for running a store, these improvements offer valuable support for better decision-making.
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