Complete Guide to Selling Digital Products on Shopify

Learn how to start selling digital products online with Shopify. 

Digital products are seen as the future of commerce and one of the more popular ways to sell online. 

Digital products like ebooks have been around for quite some time and have now become a part of the shopping experience. Shopify offers you a platform to sell digital products as well as selling physical products on your own eCommerce website or via an affiliate program.

The biggest benefit of selling digital products is that you can easily sell them through your website and generate recurring revenue each month. But when you sell physical items, this process is more complicated and expensive.

Digital products are the future of eCommerce. They’re easy to sell, they’re profitable, and they represent a huge growth opportunity for retailers. But there's a lot more to getting started with digital products than just adding them to your Shopify store. 

In this guide, we'll cover how to choose the right type of digital product for your business, how to create it, and how to promote it on your site.

Selling digital products on Shopify 

In the following sections, we are going to go through a series of steps; some in detail to help you set up shop to sell digital products online 

Step 1 - First things first! Set up your Shopify store to sell digital products on Shopify

1. Choosing a Shopify plan

The first step is to choose the right plan for your store. There are three plans available: Basic, Shopify, and Advanced. The difference between them is how much you pay each month and what features you get access to when you sign up.

Check out Shopify’s pricing plans here.

2. Setting up payment

Once you've created your Storefront, you can begin adding payment methods to accept payments from customers who purchase your digital products through Shopify.

If you want to accept credit cards, you need to connect your Shopify store to Stripe or PayPal. This can be done by going into the Settings tab of your Shopify store.

You can also use Shopify Payments for this purpose.

3. Disable shipping

Before you can sell digital products on Shopify, you need to disable the built-in shipping functionality by following these steps -

  • From your Shopify admin, go to Products.
  • Select a product or create a product.
  • In the Shipping section, uncheck This is a physical product and save.

4. Digital download apps

To provide a download link to your customers for a digital product, you must use an app from the Shopify App Store.

You can just use Shopify’s Digital Downloads app. This is a free and simple app to use.

You can also consider using other third-party apps as well for this purpose.

In the Shopify App Store, search for an app that allows you to create digital downloads. Once you've found an app that works with your store, click Install and follow the instructions in order to install the app on your Shopify store.

5. Customizing the design and branding of your store

The design and branding of a store are often seen as the most important part of setting up a Shopify store. This is because it tells potential customers what your business is all about, and how they can purchase from you.

You can use custom fonts and colors to give your store a unique look. You can also adjust the layout of different parts of your store. You will find that there are many different ways in which you can customize the design of your store.

You can also reach out to our team of Shopify experts to help you design a high-converting storefront.

Step 2 - Add digital products to your Shopify Store

1. Different types of digital products 

Before you start selling, you need to decide what digital product your store will be selling. These could range from e-books, music, videos, software, printables, etc.

Once you figure out the product, you also need to work around your business model.

There are several different types of digital products that you can sell on Shopify:

  • Digital downloads – These are files that you can download to your device and view offline.
  • Digital subscriptions – These are recurring payments for access to content or services.

2. Add digital products to your store

Before you can sell digital products, you need to set up the product information and pricing.

To set up your digital product information -

Click on Shopify > Products > Add Product.

Enter your product name, description, SKU, and pricing. You can also add an image or other necessary collateral if needed. 

Step 3 - Promoting and marketing your digital products

If you're selling digital products, it's important to promote them in the right way. You'll need to use different tactics for each of your products. 

Here are some tips for promoting digital products on Shopify -

1. Leverage social media platforms 

Use social media to share information about your digital product. You can use Facebook, Twitter, LinkedIn, Instagram, Pinterest, and more to share about your digital product.

Furthermore, using analytical tools such as Google Analytics to analyze customer behavior will help you identify which products are most popular, what their purchasing behaviors are, and how they interact with your site. You can then craft tactical social media campaigns using this data to target the right people with the right products at the right time. 

Additional reads: 

2. Use your store's ratings and reviews section when promoting your digital products

When you have a digital product, you can use the relevant store ratings and reviews section to showcase what others are saying about it. This is a great way to get people talking about your products and encourage them to buy them.

You can also use this feature to create a buzz around new releases. If you have an existing high-quality product, such as an e-book or software program, you can set up a promotion for it in the store so that users can buy it at a discounted price. When they do so, they will leave comments with their purchase details in the store reviews section so that other customers know about the offer and can take advantage of it too!

Additional read:

3. Utilize paid advertising to reach a wider audience

Use Google Adwords to find keywords related to your digital product and then run paid search ads on Google based on those keywords.

4. Build email lists

You'll need to get the word out about your new store, and once you have a few sales under your belt, it's time to start building up your email list.

This list will help you build an audience of customers who will be interested in seeing what else you have available in the future and keep them posted at all times.

Additional read: 

Step 4 - Fulfilling orders and delivering digital products

1. Automate the delivery process with Shopify's Digital Download App

Shopify’s Digital Download App allows you to automate your order fulfillment process by sending digital products directly to customers following their purchase. This means that you can set up digital product delivery options within your Shopify store, such as sending emails and PDFs, so customers can receive their orders instantly.

The Digital Download App is a great way to simplify your business without losing any control over your sales process. And it's so easy to use that even a beginner can start using it immediately.

2. Provide excellent customer service and support for digital products

Happy customers equal better recurring sales.

Thus, the next step is to provide excellent customer service and support for digital products. 

Customers need to know that they can reach out to you if they have any questions or concerns about their purchases or refunds. They should also be able to find answers quickly when they navigate through the site.

3. Handling returns and refunds for digital products

When you sell digital products, it's important to take care of the customer and provide them with a hassle-free experience. Here are some tips on handling returns and refunds for digital products:

You can use Shopify's built-in return policy in your store. You can also send customers an email that outlines your terms and conditions.

To keep things simple, make sure your refund policy is clearly stated on the checkout page of your app or website. You can also include it in your email receipts or invoice.

When you start off, you might want to consider offering a full refund if someone doesn't like the product or doesn't think they're getting their money's worth out of it. This will give you more time to improve your product and ensure that people have a good experience when ordering from you again in the future.

(Bonus) Tips and best practices to successfully sell digital products on Shopify

  • Research your competitors. Look at the top sellers in your niche and take note of their best practices.
  • Find your audience. Who are you selling to? What do they want? Do they care about design or usability? Do they prefer to buy from someone who has more experience or is more trustworthy?
  • Set up your store correctly. Make sure your store is set up correctly so that customers can easily find what they're looking for, navigate the site and make purchases. Use effective navigation, product descriptions, and pricing information — all of which will help boost sales.
  • Set up a clear and professional sales process.
  • Utilize SEO to improve visibility in search results.
  • Offer multiple payment options.

Start selling digital products on Shopify today!

Selling digital products is easier than you think, and Shopify makes it that much easier.

We think that selling digital products on Shopify is a great alternative to selling on other platforms. It's more evolved and offers more freedom and control. 

In addition, your store doesn't have to focus just on digital goods. You're free to sell physical goods as well if you so choose. 

Although it takes some work, the ability to run a site independently and make money right away makes this a viable option for anyone looking to start an online business.

Need help setting up your Shopify store? 

Reach out to our Shopify marketing experts today

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