Your Shopify store's design is more than just a pretty face. It's the digital storefront that welcomes customers, guides their journey, and ultimately influences their decision to make a purchase.
However, creating an effective e-commerce design isn't just about aesthetics. It's about crafting an intuitive user experience that seamlessly guides visitors from browsing to buying. A well-designed store ensures that products are easily discoverable, information is readily accessible, and the path to checkout is smooth and frictionless.
Fortunately, there is no need for Shopify merchants to reinvent the wheel. The platform has many themes available that can be used as building blocks of highly converting online stores.
The Cornerstone Shopify theme stands out as a versatile and powerful option.
In this article, we'll take a deep dive into the Cornerstone theme, exploring its key features and how it can help you create a Shopify store that not only looks great but also functions seamlessly to drive sales and customer satisfaction.
Cornerstone Shopify theme - An Introduction
Cornerstone is a multipurpose, highly flexible, and influential Shopify theme meant for most business sizes. The main aim of Cornerstone is to build online stores that are visually appealing as well as highly functional hence its professional clean layout and extensive customization features.
The design of this theme is aimed at improving the shopping experience in a variety of ways including more flexible product information fields, in-store pick-up options, and pre-order functionality.
Pricing
The Cornerstone Shopify theme is available at a flat price of $340 USD.
Presets
The Cornerstone theme comes with 5 presets - each offering a different aesthetic and visual experience. Let’s take a quick look at each of these presets -
Glow
The Cornerstone theme's Glow preset has a bright and lively look. It includes colors and layouts that are fresh and energetic, which makes it good for lifestyle brands focused on health and beauty.
We have found it to be quite suitable for skincare, makeup, and supplement stores. The minimal design of the site also helps to make products appear clean, fresh, and healthy appealing to health-conscious consumers looking for refreshing supplements.
Barista
The Cornerstone theme's Barista preset offers a warm and inviting design. Its color scheme is richly textured with shades that will remind anyone of cozy cafes with freshly baked goods. This is perfect for restaurants and food joints.
It is especially useful in bakeries, cafes as well as niche food shops. With this layout, you can easily showcase appetizing food shots while emphasizing daily specials. This makes an online presence that gives a customer the sense of almost smelling coffee as well as pastries over their screens across borders.
Flair
Cornerstone’s Flair theme is stylish and contemporarily looking. It has a sharp, sleek and trendy appearance. It’s perfect for businesses that sell visually pleasing products.
This makes it suitable for furniture stores, home decor shops, and art galleries. The design allows for the highlighting of pretty things and establishes an exquisite online shopping environment. It helps customers visualize the possible looks of these products in their own houses hence making it easier to decide on making a purchase.
Botanical
The Cornerstone theme’s Botanical preset feels fresh and earthy. It relies on muted greens and plant motifs to achieve a serene, environmentally conscious atmosphere. This preset works great for businesses that are all about healthy living and naturalism.
We believe this is perfect for organic cafes, green living stores as well as health food shops. Such designs make products look pure, thus attracting customers interested in wellness and nature preservation. And it creates an online space as cool as taking a walk through a lush garden.
Artisan
The Cornerstone theme's Artisan preset has a creative and handcrafted look. It uses textured backgrounds and artistic details to give a unique, DIY feel. This preset is perfect for stores that sell tools for creativity.
It's great for stationery shops, art supply stores, and craft supply businesses. The design showcases products in a way that inspires customers to get creative. It makes shoppers feel like they're browsing a well-organized art studio, encouraging them to explore and find supplies for their next project.
Cornerstone Shopify theme - Key features
Let’s take a closer look at the various capabilities of the Cornerstone Shopify theme and analyze if it's in fact one of the best Shopify themes.
In-store pickups
The Cornerstone theme integrates seamlessly with Shopify's local pickup feature. This allows customers to choose a nearby store location during checkout, where they can collect their online purchases. The theme displays available pickup locations, estimated ready times, and any special instructions, enhancing the omnichannel shopping experience for your customers.
Pre-order
Cornerstone's pre-order functionality lets you sell products before they're in stock. Customers can place orders for upcoming or out-of-stock items, with the theme clearly indicating the pre-order status and estimated shipping date. This feature helps you gauge demand, secure sales in advance, and keep customers engaged with your newest offerings.
Different types of product information fields
The Cornerstone Shopify theme offers versatile product information fields to enhance your online store. These include color swatches, size charts, nutritional information, product videos, usage instructions, and customizable product options, allowing you to provide detailed and relevant information for various types of products.
Mega menu
This feature allows you to create large, visually appealing dropdown menus that display multiple levels of categories, subcategories, dedicated product spotlights, and much more.
This not only enhances the user experience but also improves discoverability, enabling customers to find the items they are searching for more quickly.
Sticky cart
45% of US eCommerce sales are done through mobile phones. Prioritizing a mobile-first approach while designing your Shopify store has become an absolute necessity today.
A design element that is very useful to enhance the UX of your online store is the use of sticky buttons in mobile view. This is a button that remains visible at all times irrespective of how much the user scrolls. The sticky add-to-cart enables users to instantly add items to their cart without the need to scroll back to the top of the page.
According to a study conducted by Growth Rock, the sticky Add to Bag Button increases order rates by 8%.
The Cornerstone Shopify theme provides you with this feature so you can improve the UX of your store effortlessly.
Quick buy
In e-commerce, the number of clicks it takes a user to complete a purchase plays a major role in determining the likeability, profitability, and retention of that store. You should try and avoid unnecessary steps that add no value to the overall shopping experience of your consumers.
The Cornerstone Shopify theme has an interesting feature called ‘Quick Shop’ that lets you easily add products to the cart without being redirected to a separate product page.
Lookbooks
Whether showcasing fashion lines, interior designs, or product assortments, Cornerstone's intuitive lookbooks make it effortless to create polished and inspiring presentations.
With customizable layouts and design options, users can tailor their lookbooks to reflect their unique brand aesthetic, effectively engaging customers and driving sales. The lookbook feature not only streamlines the creation process but also elevates the overall presentation, enabling businesses to leave a lasting impression on their audience.
Enhanced search
With this feature, users can search for products, collections, and pages with a ‘smart’ search bar.
It uses a predictive search function to display the most relevant results as the customer types, making it easy for them to find exactly what they're looking for.
Pros and Cons
We’ve tried to list down the Shopify Cornerstone theme's pros and cons to help you make an informed decision -
Pros
Here are some advantages of the Cornerstone theme -
- Sleek and contemporary design
- Highly customizable
- High-performance scores
- Easy installation and user-friendly interface
- Detailed theme installation documentation
Cons
Here are some disadvantages of the Cornerstone theme -
- Limited built-in marketing features such as live chat or calls, requiring additional app installations for enhanced functionality
- Expensive
- Not ideal for stores with extensive product catalogs
Who is it best for?
The Cornerstone Shopify theme is an excellent choice for businesses seeking a versatile and robust online storefront. It's particularly well-suited for merchants who want a clean, professional look with powerful customization options. While it can adapt to various industries, Cornerstone shines for businesses in the food and beverage sector, creative industries, and wellness markets. Specifically, it's an ideal fit for:
- Cafe and bakery stores
- Restaurants
- Craft stores
- Skincare brands
These businesses can leverage Cornerstone's product information fields, in-store pickup features, and pre-order functionality to showcase their unique offerings effectively. The theme's design flexibility allows these merchants to create a visually appealing storefront that reflects their brand identity while providing a seamless shopping experience for their customers.
Need professional help setting up your Shopify store?
Design can seem scary, daunting, and time-consuming to most business owners.
We get it, and that’s why we’re here!
Bring your ideas to life with us with our Shopify web design, development, marketing, and support services.
Our team of Shopify experts works with Shopify merchants like you to design a store that reflects the personality of your brand and caters to the functionalities you require.
Whether you want to revamp your existing design or build a new one from scratch, we will help you create a positive shopping experience on your Shopify store design.
Reach out to us at info@xgentech.net and we’ll help you set up your Shopify store design!
