Must-Have Features and Shopify Apps for Shopify Fashion and Apparel Stores

When setting up your Shopify fashion and apparel store, it’s crucial to set up a few winning features and Shopify apps to help you sell better. To cut your research short, we’ve listed 15 must-have features and Shopify apps for Shopify fashion and apparel stores.

Also read: Complete Guide to Setting Up Your Shopify Fashion and Apparel Store

Features and Shopify Apps for Shopify Fashion and Apparel Stores

1. Size chart with Avada

Sizing is one of the must-have features for any Shopify fashion brand. With a size chart, you can help customers get a better idea of their sizing, make them feel more confident to shop from you and reduce abandoned carts on your fashion store.

You can set up a size chart within your Shopify store with the Avada Size Chart app. The Shopify app lets you customize your sizing chart, how it looks, the color, and even upload images, etc.

Also read: Shopify Design Breakdown: How we gave the Sans Faff store a Minimalistic Design to match their brand

Size chart with Avada

2. Better search experience with Searchly

Most fashion stores have a large catalog and without an easy search experience, you'll lose your shoppers and they'll end up dropping off without purchasing. 

Install a Shopify search app to improve the search experience on your Shopify fashion brand. Searchly is an app built for this! The app helps you set up a great search experience, enabling advanced features that brands like Amazon and H&M have set up.

Here are a few key features available:

  • Autosuggest on the search bar lets you display suggestions and product recommendations right within the search bar
  • Autocorrect ensure that you avoid typos and helps shoppers find what they want
  • Search filters easily narrow down searches with filters like price and review.
  • Synonyms allow shoppers to find what they are looking for even with uncommon keywords.
Better search experience with Searchly

3. Use Flits to set up a branded customer account

One of the best ways to personalize the experience on your Shopify store is through the customer account page. Customers spend a lot of time on this place and by enabling a branded experience and adding specific features, you can make shopping easier for them. 

Using Flits, you can customize the design of your customer account page, make it look more like the rest of your Shopify design, and provide a seamless experience for customers. Besides the design, you can also add robust features like wishlisting, rewards, one-click reorder, etc.

Use Flits to set up a branded customer account

4. Don’t lose sales to stockouts with back in stock alerts

You're sure to run out of items from time to time. However, this doesn't mean that you should lose shoppers due to this unavailability. 

You can solve this by setting up back-in-stock alerts on your Shopify store. Back in stock alerts allows you to set up subscription widgets on your product pages so that customers can subscribe to unavailable products and be brought back to buy once the item is back in stock. 

You can set up back in stock alerts using the Back in Stock - Restock Alerts app.

5. Provide visual shopping with lookbooks

Fashion shoppers want an immersive experience. This is one of the reasons why social shopping has become popular.

Setting up a visually driven shopping experience is easy by building lookbooks on your Shopify fashion brand. Provide a unique shopping experience by creating a lookbook that shoppers can browse through, featuring different ways to wear a product, building outfit inspirations, and making it more enjoyable to just browse through different product images.

The Lookbooks app lets you set up this visual shopping experience. You can arrange your lookbook in different galleries, connect your catalog, and allow direct add-to-carts. 

Also read: 6 Best Shopify Themes For Your Fashion Retail Business Reviewed

6. Set up Instagram shopping with the Facebook channel

Instagram Shop is an easy way for shoppers to discover new brands, increasing visibility for you, and helping you leverage your social following. Many fashion brands have set up this Shop feature on their Instagram profile and have already started to attract sales.

130 million Instagram users tap on shopping posts every month.

You can set it up Instagram Shop using the Facebook channel from the Shopify App Store. The app lets you connect your Instagram profile and upload your entire catalog to the social media channel. What’s more, any products that you tag will also show up in your shop tab that lets shoppers browse your shoppable posts —all in one place.

Shoppers can then wishlist items and easily browse your products, without leaving the immersive social platform.

7. Display personalized recommendations

Amazon's secret to increasing conversions? Product recommendations. You can increase sales, lower drop-offs, and ensure better revenue by placing product recommendations at strategic touchpoints on your Shopify fashion store. In fact, product recommendations account for up to 31% of eCommerce revenues.

Set up personalized recommendations on your Shopify fashion store using Wiser. The Shopify app lets you set up personalized recommendations like ‘Recently Viewed Products’ and ‘Inspired By Your Browsing History’, helping your shoppers find items they would want to buy and increase conversions.

The app lets you customize the type of recommendation, where it appears, and even add recommendations within pop-ups. A must-have to increase Shopify sales!

Display personalized recommendations

Also read: Shopify Store Design Breakdown: Hirshleifers Builds Its Presence Online as a Luxury Fashion Brand

8. Embed your Instagram feed and make it shoppable

Shoppers want proof that your brand is credible. With a physical store, this credibility of apparent through how it looks and the quality of the items. It's harder with online stores. 

However, one way that online shoppers understand the credibility of a Shopify fashion brand is through their Instagram profile. This social media platform gives an authentic look at the brand and proves that the brand is of quality.

You can make it easier to build your credibility through Instagram by embedding your feed on your Shopify store.

You can do this by embedding your Instagram feed on your storefront with Covet Pics. What's more, you can even make this feed shoppable with the Cameo app. This way, shoppers can browse your Instagram pictures on your storefront and directly add featured items to their cart.

9. Display reviews across your Shopify store

93% of consumers read reviews before making a purchase. If you haven't started collecting and displaying reviews on your Shopify store, you're missing out. 

Displaying reviews on your Shopify store is easy with the Loox app. The app lets you send review requests, manage these reviews, and customize the review widget on your Shopify product pages.

What’s more, your shoppers can easily upload photos of them using your products, giving an honest look at the product's fit and style. Make it easier for your shoppers to see how your products are worn and increase conversions!

Besides reviews, you can also set up and display testimonials on your Shopify store, ensuring customers can see and feel motivated to shop from you.

Also read: How to Add Credibility to Your Shopify Store

10. Create product videos for an immersive experience

64% of consumers make a purchase after watching branded social videos. With more brands adopting videos, it's important to not get left behind.

The good news is that you don't need to hire a professional to create great videos. Video making apps like Typito can help you put together high-quality videos easily. 

The Shopify video app lets you upload footage, edit it, and add animation, text, and music, transforming your idea into an engaging video. The app also provides templates for different types of stores, like fashion, making it easier to put together your video.

11. Customize your thank you page

With the right strategy in place, you can capture repeat purchases as soon as a shopper completes their order. 

The thank-you page is a goldmine of opportunities, letting you display upsell offer, recommend subscriptions, and engage shoppers better. By customizing your thank you page, you can display the best offers to your customers and make them shop quicker.

ReConvert is a Shopify app that lets you customize your thank you page. The app lets you drag and drop different elements, integrating with different apps to personalize the thank you page.  

12. Set up wishlisting

Fashion shoppers can't just narrow down to one item. They usually show interest in multiple items but only end up buying one or two items based on their budget.

However, you can bring these shoppers back to buy later with wishlisting. Wishlisting allows your customers to save items and view them through their customer account page. 

Set up wishlists with Flits. With this, shoppers can click on a heart icon over the product image and add it to their wishlist. They can later view all these items and add them directly to their cart.

Best way to capture repeat purchases!

Set up wishlisting

13. Provide a rewards program

In this age, many merchants are prioritizing customer retention as a way to increase sales and succeed as an online fashion store. This is where customer loyalty helps.

By setting up loyalty programs, merchants can keep customers engaged, build a relationship, and make them eager to come back and shop more frequently.

In fact, loyal customers spend 67% more than their peers. 

Apps like let you set up rewards programs on your Shopify store, turning your shoppers into brand advocates. You can customize your loyalty program, set rewards for different activities, and even set up triggered messages when shoppers earn and redeem their rewards.

14. Speak to customers with live chat

When shopping online, your customers would have doubts about the product they are looking at, from sizing questions to refund worries. You can easily help them and get them to checkout confidently with a live chat set up on your Shopify store. 

63% of consumers who used live chat on a website are likely to return to that site.

You can set up live chat functionality on your Shopify store with Tidio, set up automated responses for common questions, and place customer support agents to clear any questions your shoppers have.  

The live chat widget would be easy to access from the storefront and shoppers can get instant responses without any hassle.

15. Add badges to your products for trust, urgency, or social proof

When browsing your site, shoppers may not be sure which products to buy and may scroll through without stopping at anything specific. You can capture shoppers’ attention mid-scroll and get them to notice specific items with product badges.

These badges are displayed on top of the product image, showing credibility, evoking urgency, and nudging shoppers to buy. Using ModeMagic, you can add product badges like "Bestseller", "Only 5 Left", "Top-Rated", etc and increase sales on your Shopify fashion brand.

16. Gain organic traction through Pinterest

With more than 322 million monthly users, Pinterest is a powerful channel for Shopify fashion brands. A large number of users look for fashion inspiration and curate their dream wardrobe, making it the perfect place to acquire new shoppers. 

You can upload your catalog and start marketing with this social media platform through the Pinterest channel on your Shopify App Store. The app also lets you set up ads directly, ensuring all your marketing is done through your Shopify dashboard.

Gain organic traction through Pinterest

17. Customer service with a live chat 

Most fashion and apparel online shoppers stall a purchase when they're skeptical about the size, fitting or the quality of the product. With a live chat, you can offer such consumers timely omnichannel customer service and support, answer their concerns, encourage them to make a purchase with a unique discount code and nudge them towards completing a purchase.  

Set up high-converting features and Shopify apps for your Shopify fashion and apparel store now!

We hope this guide helps you set up crucial features and Shopify apps for your fashion and apparel brand. 

When setting up your online store, it's important to do it right. As a business owner, you may not have the time to research and find the right strategies nor be able to put in the time to design your Shopify fashion store. This is where we help!

Our team of design experts has years of expertise in setting up Shopify stores. We will work with you to set up an online fashion and apparel brand, helping you find the right Shopify apps for your needs and help you launch and start selling online.

Reach out to us at to set up your Shopify fashion and apparel store! 

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