Learn from the best Shopify Instagram ads examples for eCommerce businesses.
Instagram marketing is a quickly growing and fiercely competitive business. There are many brands, influencers, and entrepreneurs looking to get their products in the hands of millions of people.
But how do you get started? What type of ad should you create? How much should you spend? And what makes a good Instagram ad?
These days, it's hard to come up with good Instagram ad examples. It's even more difficult to know what you did right and wrong. Regardless, learning from others will help you get more sales and improve your business. If you are looking for some great Instagram ad examples, you've come to the right place.
Based on our discussions with experienced Shopify merchants who have tried Instagram ads and succeeded with them, we've put together 25 examples of great Shopify Instagram ads to inspire your next campaign.
25 Instagram Ad Examples And What They Did Right To Get More Sales
1. Kylie Cosmetics
Kylie Cosmetics is an eCommerce company that sells makeup and beauty products through its website. Kylie Cosmetics uses Instagram ads to share new products, sell makeup brushes and promote their new collaboration.
This Instagram story ad showcases their new product range. It has a blend of great color palettes, witty copy, and a clear CTA.
TL;DR - what we like
- Witty copy
- Clear CTA
2. PepsiCo
Running a competition is a great way to engage with your audience and generate interest in your brand or product. You can even run a competition on Facebook and Instagram at the same time if you want to reach more people.
Pepsi understands this and uses this ad format to drive maximum user engagement.
TL;DR - what we like
- Use of competition/contest to drive engagement
- Clear CTA
3. Pipcorn
If you’re struggling to come up with a sales ad that really pops, learn from Pipcorn. They use comparison formats to show their customers the value of their products. Comparison ads are great for highlighting the difference between your product and a competitor’s.
Using clear visuals and copy, Pipcorn was able to show people how their popcorn is better than one of the most popular snacks out there.
TL;DR - what we like
- List of perks of using their product
- Clear CTA
4. Triangl Swimwear
Triangl Swimwear Instagram ads feature beautiful models wearing their brand of bikinis. Their ads are simple, showcasing only the product and a model in some kind of blue water type setting. The images are simple and focus on the product, not the models.
They also make use of branded hashtags here.
TL;DR - what we like
- Great visual aesthetics
- Use of branded hashtags
- Clear CTA
5. Mahabis
Mahabis is an online footwear brand.
This particular example ad is a carousel ad. It's a good ad because it shows the product clearly and has a high amount of engagement. It's also a great way to show off multiple products at once.
The ad copy also mentions about a 10% off discount that can be availed by new subscribers.
TL;DR - what we like
- Carousel ad
- Clean product photography
- Discount offer for new buyers
- Clear CTA
6. Pure Cycles
Pure Cylces is a Shopify brand that sells Urban Commuter Bikes, City Bikes, Fixies, and Geared Bicycles.
Sometimes, simplicity is the way to go. Pure Cycles shows that you don't have to overcomplicate your Instagram ad campaigns. They adopt a simple, yet succinct approach to their ads and still get great results.
TL;DR - what we like
- Crisp copy
- Clear CTA
7. Greats
Greats is a premium sneakers brand.
A great deal is something no one wants to miss out on. This is the consumer psychology that Greats uses in this Instagram ad creative. The use of large text to display the cost of 2 shoes is eye-catchy. The ad copy also highlights how much will a buyer save while availing of this offer which is again a brilliant way to persuade a viewer to make a purchase.
TL;DR - what we like
- Good understanding of consumer psychology
- Clear CTA
8. Seedlip
Seedlip is a Shopify store that sells non-alcoholic drinks.
Seedlip’s Instagram photos are all exquisite and creative, but it's their captions that really sell the drink. The copy is clear and concise, with a USP featured at the beginning of each post: “No sugar. No Calories. No Alcohol. All the Flavour.”
When a listing features a USP and benefits, it's easy for customers to understand the product. Seedlip maintains their USP in all their ads and they post quite a lot of content on Instagram which is active, good quality, and extremely relevant to their target audience.
TL;DR - what we like
- Clear brand USP plugin
- Visual aesthetics
9. Negative Underwear
Negative Underwear is a brand that sells underwear on Shopify. They have a huge following on Instagram and use this to their advantage in their Instagram ads.
Their Instagram ad shows their product in full glory. They don't use stock images or pictures of people wearing their underwear. It's just the product on its own, with no distractions.
TL;DR - what we like
- Product feature highlights
- Clear CTA
10. Nerdwax
Nerdwax is a beeswax-based blend of all-natural, cosmetic-grade ingredients specifically formulated to keep your glasses in place.
They have used a very engaging approach to their Instagram ad by using user-generated content. They take a photo of a customer using their product and use it as their ad. This makes it more personal and real to the audience.
Another thing that they do is use quotes from customers. They have one ad that has a quote from a happy customer saying how Nerdwax helped them.
TL;DR - what we like
- Use of UGC
- Clear CTA
11. Master and Dynamic
Master & Dynamic is a luxury audio company that has some really great Instagram ads. They use a carousel format and include links to their site to learn more about the products, which really helps drive sales.
Master & Dynamic's Instagram ad carousel includes one photo plus two text ads. The images are high-quality and look good. The ad also includes a call to action that encourages people to shop by clicking on "Shop Now."
Furthermore, the ad also mentions the “Buy Now, Pay Later” option, which can be a great way to attract a lot of buyers.
TL;DR - what we like
- Carousel ad
- “Buy Now, Pay Later” option plugin
- Clear CTA
12. Studio Neat
Studio Neat is an online brand that makes “simple products that solve problems.”
If you want to get more out of your Instagram ads, then you need to think about how your product can be used. And if you are a retailer, then you need to show people how they can use your product. This is where Studio Neat has nailed it.
If you're selling expensive items like Studio Neat, it's important that you show how they can be used in real-life situations. If people can imagine themselves using your product, they're more likely to buy it.
TL;DR - what we like
- List of product use-cases
- Crisp copy
- Clear CTA
13. Sugarfina
Halloween is a great time of year because it gives you a very broad theme. In this ad, we love the choice of colors to suit the theme. Sugarfina has also shown its products here. The copy is short and clear.
TL;DR - what we like
- Theme/season-based ad
- Clear CTA
14. Frank Body
Frank Body is a skincare brand that sells on Shopify.
In their Instagram ad campaigns, they always make it a point to show the product in action. Here, we see a great combination of an excellent choice of colors, product videography, and witty copy that just makes this a brilliant marketing effort.
Users want to always know what value they can deliver from your products and that’s what Frank Body manages to beautifully execute in all their ad campaigns.
TL;DR - what we like
- List of perks of shopping from the brand
- Witty copy
- Video ad
- Clear CTA
15. Sunday Somewhere
Sunday Somewhere is a handmade sunglasses brand that caters to a wide group of audience.
We love how all their ads don’t just show plain product photos but also the products in action. And videos are the next big thing in marketing. So, video ads are always a great choice, to begin with.
Furthermore, the copy is crisp and gets straight to the point. They’ve also used a trending Instagram music audio here which is again a brilliant move.
TL;DR - what we like
- Video ad
- Use of trending Instagram audio
- Clear CTA
16. WP Standard
WP Standard sells leather goods like handbags, wallets, and shoes.
This is a simple and clean ad that delivers the message clearly. We love the choice of colors to suit the theme. The copy is clear and direct with no distractions in the creative. The choice to use bullet points to highlight the perks is an excellent addition!
TL;DR - what we like
- List of perks of shopping from the brand
- Clear CTA
17. Nice Laundry
Nice Laundry is an online loungewear, underwear, and socks brand whos USP is the customization of these clothing items with monograms or icons.
The most successful Instagram ads highlight why someone should choose your brand over its competitors' offerings. Nice Laundry highlights its USP in its Instagram ads in a bulleted format which makes it easy to read and digest.
The video used here is also attractive and grabs the viewer’s attention.
TL;DR - what we like
- Vivid visuals
- List of perks of shopping from the brand
- Clear CTA
18. Ksubi
In this Instagram ad, Ksubi entices its viewers with an irresistible offer in collaboration with P.E Nation.
The company uses a bright color scheme which helps draw attention to the ad. The ad also includes a CTA that encourages users to take action by clicking on it.
TL;DR - what we like
- Incentive-based ad
- Collaboration with another brand which improves brand visibility
- Clear CTA
19. John Elliot
John Elliot is an online clothing brand that caters to both men and women.
Here is an example from one of their Instagram ad campaigns. This ad is simple yet effective. It uses crisp copy, clear pictures, and CTA to target the audience.
TL;DR - what we like
- High-quality product photography
- Clear CTA
20. Lucy Folk
Lucy Folk is a nomadic lifestyle brand inspired by travel, art, design, and well-being.
Lucy Folks uses a combination of text and visuals to create a compelling ad that's easy to read and understand. The headline in this example reads “ A cult classic - this is one jewel that you can’t resist”. It instantly piques the reader’s interest.
Lucy Folks shows off their products in action on Instagram, which makes them more appealing to potential customers. They also use photos of people wearing their jewelry and looking happy or excited about it, which helps build trust with the customer by showing that other people love their products too!
They should have, however, added a clear CTA.
TL;DR - what we like
- Vivid visuals
- Crisp copy
21. Will and Bear
Will and Bear is a brand that specializes in quality adult & kids wide brim hats, caps, buckets, and beanies.
They've used Instagram story ads to drive traffic to their website and increase sales.
They use quotes from their existing customers to show how they look and feel when they wear the clothes of Will and Bear. It’s a good way to connect with the audience, build trust, and drive conversions by showing what your product can do for them.
TL;DR - what we like
- Use of social proof
- Use of story ads
- Clear CTA
22. Boon Supply
Boon Supply is an online platform that lets you easily conduct and participate in fundraisers from across the world.
To promote their events, they use Instagram ads to get more people involved. The image above was one of their ads. When it comes to marketing fundraisers, emotion plays a huge role. And that is what they’ve managed to adequately capture both in their copy and visual used.
Furthermore, notice how the CTA says ‘Send Message’ instead of a direct ‘Donate Now’. This is interesting considering donors will want to know more about the program before they empty their pockets.
TL;DR - what we like
- Copy that evokes the right emotion
- Visual storytelling
- Apt CTA
23. Act and Acre
Act+Acre is a modern hair care wellness brand.
The company uses Instagram ads to promote back-in-stock notifications, which let people know when a product they want is available again. This is a great way to boost sales and get more people interested in your business.
TL;DR - what we like
- Crisp copy that shows the user the value from the get-go
- HD product photography
- Clear CTA
24. OUAI
OUAI is a well-known hair, body & lifestyle brand.
OUAI Instagram ads are simple yet effective. The brand uses a variety of images and videos to showcase its products and highlight the benefits of using them.
They focus on their products and how they can be used in your everyday life. This is important because it makes their ads personal and relatable to you as a consumer.
TL;DR - what we like
- Crisp copy
- HD product photography
- Clear CTA
25. Allbirds
Allbirds is a company that specializes in foot-wears.
In their Instagram ad creative here, they’ve made sure to grab the viewer’s attention by using price deduction as their key design element. The copy is crisp and gets straight to the point with no fluff whatsoever.
Furthermore, additional info free shipping and free returns are also mentioned.
TL;DR - what we like
- Crisp copy
- Clever use of consumer psychology
- Clear CTA
- Perks like free shipping and free returns mentioned
Wrapping up
Instagram ads are great for driving traffic to your website, but they can also be used to sell your products directly in the app.
The reality is that Instagram is a social media platform that millions of people are using. If you want to be successful with Shopify, you will want to put in the effort to master the social media channel so you can reach all these potential new customers.
Instagram is also a visual medium and users often shop based on what they see, so it makes sense that you can use Instagram ads to showcase your products in a more visual way.
Instagram for Shopify stores is a place where you can build community, and drive traffic and revenue.
Instagram is particularly powerful because it can be used to tell a visual story that highlights your business's unique personality. You can use photos and videos to show customers behind-the-scenes access, share testimonials from happy customers, or simply showcase your product in action.
The key is to use Instagram as a platform for storytelling. The more authentic you can be about your business and who you are as a person, the better your content will resonate with your followers and their friends on the platform.
Looking for someone to help you with Instagram marketing and advertising?
