Businesses go through various stages, from starting up to growth to scale. And at each stage, they have different requirements to ensure proper functioning. Moreover, the needs of each type of business also vary from the other.
The good news, businesses can hire Shopify retainers, no matter the stage they’re at or their requirements. Shopify retainer agencies provide support and services to startups, growth stage companies, as well as established brands.
This blog explores how Shopify retainers can provide tailored support to your startup or established business.
Understanding Shopify retainers
A Shopify retainer is an ongoing association between Shopify merchants and agencies or teams of Shopify experts. Retainers provide one or many ongoing services covering different expertise, for a monthly fee. Retainer services may include technical support for back and front end, strategy, marketing, conversion optimization, design, and more.
Having Shopify retainer services can help businesses create seamless workflows, save money by paying a predictable monthly fee, speed up work, improve website performance, and grow business proactively, among other advantages.
Why startups need Shopify retainers
From limited budgets to few resources to lack of expertise, there are many reasons why startups should hire Shopify retainer agencies. Here are some of the reasons:
1. Limited internal resources
Most startups operate with small teams and tight budgets. This makes it difficult to have in-house expertise for all Shopify requirements. This is why external resources, such as retainers can be useful for startups.
By hiring retainers, startups can have access to different types of experts and Shopify specialists. Moreover, companies can avoid hiring multiple individual professionals. Instead, hire a team of retainers at a lower monthly fee compared to individual salaries.
For instance, certain skills like app integrations, optimization, migration, technical upgrades, etc. are highly specialized, and can be provided by retainers.
2. Faster go-to-market with expert help
For startups, it is critical to ensure their products or services reach the market quickly so that they can attract customers. To ensure this, Shopify brands require services that ensure the website and systems are functioning properly. This is where retainers come in.
Retainers offer planned and impromptu services, provide strategic help with best practices, can quickly find solutions to problems, and create efficient workflows required for faster go-to-market for startups.
For example, by hiring retainers for Shopify development, you can launch your startup faster compared to if you hire and train your in-house team, or take the trial and error route.
3. Common retainer services
By hiring retainers, startups can access a wide range of services, starting from basic to advanced and specialized. Here are some of the services provided by retainers:
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Web design and visual design
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Shopify development
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Shopify growth marketing
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Customer retention optimization (CRO) services
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Store speed optimization services
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Growth and strategy retainer services
Why established brands need retainers
Established or large businesses have more advanced requirements than smaller brands and startups. And a lot of times, it may not be possible for these brands to have in-house expertise for all complex requirements. Let’s look at some reasons established brands need retainers.
1. Complex tech stacks and custom features
Large and established companies often require complex technical systems that can manage multiple functions across different areas. For instance, they may have custom apps and systems, third-party integrations with ERP systems, advanced inventory management solutions, and more.
Managing complex and sophisticated tech systems requires expertise. And that’s where Shopify retainers come in with expertise in Shopify Plus, API integrations, customization, and more. Skilled and experienced retainer teams provide dedicated and proactive services for minor updates as well as major strategic matters.
2. Advanced CRO, integrations, international scaling support
Established brands that want to grow further have to scale. Shopify retainers help in scaling with various services spanning advanced CRO, integrations, etc. Managing the requirements of large and established brands involves continuous monitoring and optimization of advanced and emerging technology.
Here are some services provided by retainers that help brands scale:
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CRO strategies including A/B testing, advanced personalization, complex customer journey mapping, data-driven optimization across touchpoints, etc.
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Integrations with marketing automation platforms, customer service platforms, analytics systems, and more
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Retainers also help brands with international scaling, which often includes complex requirements, such as multi-currency, local payment methods, regional tax regulations, etc.
3. Continuous optimization and strategy
Established brands face high competition from peers and smaller brands that try to take over them in pursuit of growth. Hence, to always stay ahead in the market, these brands need continuous optimization and strategy alignment with market dynamics and their goals.
Shopify retainers help brands maintain their position by providing prompt and priority services. The services may include regular performance audits, speed optimization, conversion funnel analysis and optimization, strategic guidance, among others.
How retainer needs change as businesses grow
The market, economy, and businesses, everything is always evolving and changing. And with these changes, businesses also have to adapt, change, and keep growing. Let’s look at how business retainer needs change as they grow.
Moving from reactive fixes to proactive growth
As businesses grow over time, their requirements increase. For instance, they need new strategies to handle increased traffic, checkout flows, etc. An essential requirement for growth-stage brands is to incorporate proactive approaches rather than reactive. That’s where Shopify retainers help.
For instance, startups often require solutions to urgent issues, such as theme bugs, or slow load speed. But as brands grow, a proactive approach to managing their Shopify stores is more beneficial than one-off services.
Shopify retainer services offer a wide range of proactive services, such as:
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Regular monitoring, bug fixing, and site health checks
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Market expansion planning
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Customer lifetime value (CLV) optimization
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Competitive advantage development
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Strategies based on market trends and dynamics
Transition from basic to specialized retainer services
As businesses grow, so do their requirements for services. This is why the Shopify retainer you choose for your business should have the capacity to help your business scale. For that, the retainer agency’s services have to transition from basic to specialized.
For instance, while in the early start-up stage you might need basic services such as SEO, email and marketing campaigns, and periodic website maintenance, once the brand starts getting established, you’d need advanced services.
Some advanced services provided by Shopify retainers are: customer segmentation strategies, multi-channel management, personalization, advanced customization, customer retention strategies, new software and feature upgrades, technical strategy, digital marketing, etc.
Evolving needs of Shopify brands
Let’s understand how the needs of brands evolve with time and as they grow. To do so, let’s take an example of a Shopify brand that focuses on stationery.
Initially, when setting up a Shopify store, this brand will require basic set up requirements from their retainer. For instance, the Shopify retainer can be hired for compliance, regulations, legal services. Further, for configuring shipping zones, integrating third-party apps on the Shopify store, and implementing a simple email communication system.
As this brand grows, it may require expansion related services. For example, the brand expands to different regions, local language preference support, multi-payment, a more advanced communication system, etc.
Once established and ready to grow its profits, this business will require conversion optimization support, advanced personalization, advanced digital marketing services, etc.
Choosing the right retainer for your business
Now that we know how retainers help businesses, startups, and established companies at different stages of growth, let’s understand how to choose the best retainer for business needs.
1. Assessing current gaps and goals
Every business will have different requirements from retainers, based on their long and short-term goals, gaps in their in-house team skills, etc. Assessing current gaps and goals is the first step to identifying the right retainer for your business. Do this:
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Identify skills gaps in your internal teams
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Map the gaps against your short term and long term goals
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Determine which retainer services will have more impact on your business performance
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If you’re an early-stage startup, you might need more legal and compliance related retainer services
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If you’re an established or growing business, you might require marketing and CRO optimization services
2. Budget considerations
One of the most important factors to evaluate when choosing the right retainer for your business is your budget. Hiring a Shopify retainer should align with your budget and business goals and should not cause financial burden on your business. Here are some things to do:
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Compare the cost of hiring a Shopify retainer with hiring in-house full-time employees
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Factor in all costs, including salary, training requirements, overhead costs, etc.
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Monthly retainers provide the benefit of working with a fixed or predictable fee, which helps manage finances better. Hence, get a sense of budgets allocated for retainers
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Measure the ROI from your retainer investment in the short and long term
3. Flexibility and scalability of retainer packages
A crucial aspect to look for when choosing Shopify retainers is their ability to adapt to your evolving business needs. Is the retainer agency or team flexible to change as your needs change?
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Explore retainers offering modular services that are flexible and can be adjusted based on your needs
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Look for retainers who offer a wide range of services covering various aspects of your business needs
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Look for retainers that have the capability to upgrade their services with specialized and advanced support
Wrapping up
When hiring a Shopify retainer, it is important to consider the stage of your business. Because a startups’ requirement is significantly different from that of an established company.
Moreover, whether you need technical support, CRO optimization, marketing services, design or content support, will depend on the nature of your business and its goals.
If you’re looking to evaluate your current Shopify business needs, contact XgenTech.
