Swisse Website Design Breakdown - Lessons for Shopify Store Owners

Swisse is a wellness brand that offers a wide range of vitamins and supplements. Its website offers an effective digital experience to customers. 

Swisse presents a masterclass in wellness e-commerce design, offering valuable lessons for Shopify store owners. This premium vitamin and supplement brand has crafted a digital experience that balances aesthetic appeal with functional design. 

In this analysis, we'll break down the key design elements of Swisse.us and extract actionable lessons that Shopify merchants can apply to their own stores.

Shopify store design inspiration from Swisse.us

In this section, we share an in depth breakdown of the many design features and plus points from the Swisse website. Alongside, we make it actionable for you with do’s and takeaways.

1. Showcase products on the homepage

Many eCommerce brands keep the home page exclusively to share information about the brand, and display products only in the products section. Swisse hasn’t done that. 

The brand jumps straight into showcasing its products on the home page, not missing any opportunity to capture their visitors’ attention. Doing so, helps high-purchase intent shoppers to quickly get into shopping, without wasting time on other information that may not be relevant to them. Also, the apt CTAs with each product category helps drive more clicks and sales.

Here are some tips:

• Ensure visitors get a sense of your product range

• Highlight your star products-your fast-selling and profitable products

• Display product categories for clarity and ease of shopping

• Ensure product photography and layout is visually appealing

2. Easy access and navigation to product menu

Swisse offers wellness supplements in various categories, for instance, beauty, heart, brian, immunity, among others. The ‘Shop’ tab, the first in the row of tabs, is easy to spot. Shoppers can easily click on it and choose their preferred category from the drop down menu. 

Making it easy for customers to find products improves sales. Moreover, simplicity and clarity add to the experience. 

Here are some tips:

• Design navigation and user experience that make customers’ shopping easier

• Ensure the flow and navigation is not confusing, but helpful for customers

• Have a persistent product menu tab on all pages so that it’s easier for customers to find products

3. The homepage includes all the essential sections

Swisse.us homepage features all the elements that are essential for marketing, sales, and customer engagement. Here are the different sections of the homepage:

• USPs: The brand has been developing science-based supplements and the website talks about it loud and clear. Premium quality, science-based, 50+ year heritage, and B corp certification.

• Products: Apart from the shop tab on the navigation bar, the homepage prominently displays products in three categories: detox and digestion, multivitamins, and beauty.

• Testimonials: Customer reviews about the products and how it helped them.

• Wellness hub: This section offers articles to help customers achieve their wellness goals.

Here are some factors to consider:

• Highlight products, information, etc. that helps customers understand your brand better

• Share trust signals, such as reviews, certification details, awards, etc.

• Share everything in a way that does not feel cluttered and is visually appealing

4. CTA highlighted in red color

The website has various CTAs on all the pages. From the homepage to the product pages, the CTA copy is attention-grabbing and effective. The CTAs drive shoppers to take actions and create a sense of urgency. The red color grabs attention instantly.

Here are some tips:

• Have catchy CTAs that are more than just action words

• Highlight the CTAs in a bright or catchy color

• Have multiple CTAs on a page but avoid overdoing it

5. Show or mention discount all across the website

Customers use wellness supplements and vitamins all through the year. They are recurring purchases for customers. And hence, discounted pricing on these products is attractive for customers. 

Swisse offers a 15% discount. To highlight this offer, the brand has a sticky tab mentioning, ‘Get 25% Off’ on all the pages of the website. This ensures customers notice it and feel more encouraged to buy the products.

• Highlight discount offers on the homepage

• Show discount offers on the checkout page

• Share product recommendations on the checkout page

• Use a specific 

6. Sticky header navigation

The website has a persistent navigation bar. The navigation bar is visible as visitors scroll down. This ensures the navigation bar is accessible to shoppers at all times, making it easier to browse the different sections and pages of the website. 

Shopify stores can easily integrate this feature into their website. Several website themes and templates offer this feature, making search and other functions easily accessible to customers. 

Here are some tips:

• Design a clear and minimal header and navigation bar

• Have all the important tabs in the navigation bar

• Make the navigation bar persistent and easy to access

7. Mobile-first design

An increasing number of consumers are getting comfortable making purchases and transacting using their phones. Brands are catering to this preference by ensuring their websites are mobile-friendly.

Swisee’s website is mobile responsive. It provides customers with thoughtful and easy mobile experiences by prioritizing ease of navigation, browsing, and checkout. 

Here’s what you should do:

• Choose a Shopify theme that enables you to have a mobile-friendly site

• Maintain consistency between the mobile website flow and the website

• Ensure the text, font, images, and the navigation is easy to understand and legible

8. Educational blog content

Today, merely offering products and services is not enough for brands. Customers also have to be consistently engaged. One way to engage them is to share educational content with them. For instance, articles, blogs, informative videos, how-to guides, etc.

Swisse’s website has a dedicated blog section where the brand publishes educational content. This way, the brand establishes itself as a wellness authority, drives traffic through SEO, as well as keeps customers engaged. An up to date content strategy and consistent content marketing efforts are a must for any brand to stay competitive in today’s market.

Here are some tips:

• Design your blog section to match your website look and tone

• Don’t make your blog section look like an afterthought or secondary

• Use visually appealing images and layout for your blogs

9. One-time purchase and subscription option

Swisse offers products for one-time purchase as well as subscriptions. Wellness supplements and vitamins are recurring purchases. Customers tend to purchase the same brand and same products repeatedly. Swisse offers subscription options on each product page, creating recurring revenue opportunities. 

The brand offers 4, 8, and 16 week subscriptions. Choosing an option is easy with a drop-down menu. The brand also displays trust signals on the product page, such as reviews, making it easier for customers to make purchase decisions. What is more, the subscription section also mentions the savings by showing the discounted price and original price on the page.

Consider these factors:

• Design the product purchasing selection with clarity

• Make it easy for customers to understand the difference between single purchase and subscriptions

• Display the pricing difference and benefits clearly

10. Use the footer intelligently

Most websites clutter the footer with all the tabs that are available on the website. For instance, most footers have all the sections such as products, about, blog, contact, social media links, postal address, certifications, policies, etc. However, this only ends up cluttering the footer and confusing customers.

Swisse’s website avoids this cluttering and uses the footer intelligently. The footer has the most important tabs from the website and some that are exclusive to the footer. 

Here are some tips for your Shopify store design:

• Share the most important information through the footer

• Share additional information that is helpful to customers

• Add contact details and social media links

• Make the display clear and easy to understand

How to choose the best Shopify theme for your business?

To be able to offer an impressive and effective experience on your website, it is essential to choose the best Shopify theme for your website. Comprehensive themes help create engaging and visually appealing experiences. These factors make it easy to attract customers and drive conversions. 

However, with unlimited themes available, it can be hard to narrow down on one. Based on lessons and takeaways from Swisse’s website, in this section, we look at the factors to consider and tips to keep in mind, when choosing the best Shopify theme for your online store.

1. Identify your target audience

Identify your target audience, the different segments your business will cater to, and their persona. Based on the products and services you offer, get an understanding of your audience’s likes, the kind of visual identity that would appeal to them. This will help you narrow down themes.

2. Choose a mobile-responsive theme

Having a website theme that is comparative to mobile will ensure you do not miss out on catering to customers that prefer using their mobiles for making purchases. Moreover, it helps increase sales and revenue.

3. Design flexibility and customization features

Your business needs might keep changing and evolving with time. Hence, pick a Shopify theme that allows you to customize and make changes to your website design. Your theme should allow you to tailor the design based on your brand colors, fonts, layouts, etc.

4. Consider budget and pricing

Shopify offers paid and free themes. However, some free themes may not offer advanced features. Hence, consider your budget and the theme pricing when choosing a Shopify theme. Also consider any increases and changes in pricing in the future.

Set up a Shopify store design like Swisse

There’s a lot that goes into setting up a Shopify store. From choosing the most suitable theme to customizing it for branding and integrating marketing and sales features, each and every task requires key considerations and skills.

If you’re looking for a team of Shopify store designers, you’re in luck with Xgentech. Our team has the expertise and experience to set up Shopify stores from scratch as well as give a revamp to existing websites. 

To get started with your Shopify store design, contact us.