Health and wellness brands have been leveraging the digital shift that all the major industries have been undergoing and have, for some time now, been providing customers with accessible healthcare and wellness products/services online.
As more and more health and wellness brands start setting up their eCommerce storefronts, the need and demand for personalized and seamless shopping experiences is high.
Thankfully, meeting these demands won’t be as hard as it sounds, as there are several Shopify apps that can help you offer unique, personalized and seamless customer experiences.
In this blog, we will go through some of the best Shopify apps for health and wellness brands.
Best Shopify apps for health and wellness brands
Below we have listed some of the best health and wellness Shopify apps ideal for different uses. These apps combined together can be able to give you all the functionality and ease-of-use features needed to provide patients/customers an enhanced experience with your brand.
1. Okendo - For reviews and loyalty
Okendo is a marketing platform that is perfect for health and wellness brands to set up reviews and loyalty. The platform allows you to leverage social proof with its review feature while making customer acquisition seamless with referrals.
Health and wellness business greatly relies on positive perceptions from customers/patients, and hence a Shopify app like Okendo is needed to build this trust and drive conversions. Some of Okendo’s best features include:
- A wide range of customizable review formats
- Offer photo reviews, video reviews, star ratings, carousels and more
- Customer data can be automatically saved to a customer profile
- Post-review, post-checkout and onsite referrals
- Incentivized product recommendation quizzes
Okendo offers a free plan and has paid plans that start from $19/month.
2. Recharge - For subscriptions
Recharge is one of the best Shopify apps out there for health and wellness brands to set up subscription strategies with the aim of effective patient/customer retention and growth.
Understanding how the best way to make customers stay is to make the brand a part of their routine, Recharge offers diverse tools for your subscription strategy to make this possible. With deep insights, you can understand patient churn and set up strategies to address this. Other features of Recharge include:
- No-code customizability for customer portals
- Dynamic, customizable and curated product bundles
- Robust API that allows for advanced customization
- Single, unified checkout process
- Diverse pricing plans including, fixed pricing, tiered pricing, quantity breaks and more
Recharge has plans starting at $99 per month.
3. Searchanise - For search and filter
Searchanise is a Shopify app that health and wellness brands can use to enhance the shopping experience for shoppers with an easy search and filter feature. Using the fast search bar and navigable search results, it becomes easier for shoppers to find the right products based on their goals, health concerns, preferences, age etc.
The search widget can automatically adjust your website theme, for a seamless on-brand experience. Its key features include:
- Fast and smart search bar
- Personalized AI search and voice search features
- Configurable live search results page
- Advanced search features like autocomplete, stop words, product recommendations, custom ranking, multi-filter etc.
- Analytics for tracking conversions, behavioral insights and search queries
Searchanise is free to install with paid plans starting from $19 per month.
4. Instafeed - For User Generated Content
Instafeed is a great Shopify app suited for leveraging user-generated content. In the health and wellness industry, patients and customers often are driven by what others like them are opting for, and hence showcasing the positive experiences of other satisfied patients/customers can greatly contribute to organically driving conversion.
Instafeed lets you add and customize minimal shoppable Instagram feeds to your website, with engaging videos, photos and reels. This lets you display what other customers/patients are saying about your brand, and thus build a positive image about your brand. Its major features include:
- Gallery grid and slider layout to display posts
- Auto as well as manually optimized layouts
- Mobile-friendly custom rows and columns
- Filter posts by hashtags
- Display review counts and shoppable feeds in multiple languages
Instafeed has a free plan as well as paid plans that start from $6 per month.
5. Rebuy - For personalization
Another important Shopify app for health and wellness brands is Rebuy, which lets you create personalized recommendations to improve user/patient experiences. With the app, recommendations can be sent based on the patients’ data such as age, health concerns, health goals etc.
Rebuy combines AI and Machine Learning technology with modern technology to provide clever product recommendations that help you provide a superior customer journey. Its features include:
- AI-powered upsell and cross-sells
- Shareable marketing links and auto-applied discounts
- Data-enabled product recommendations at checkout
- Supports industry-leading integrations
Rebuy has plans starting from $99 per month.
6. Rewind - For store data backup
Rewind Backups is a Shopify app that lets you easily backup, restore and recover important store data. Health and wellness brands often have a lot of data relating to products, services or patients to be stored, which is necessary to ensure relevancy and for personalization.
Rewind helps you backup this data thus ensuring that in the event of an error, the data can be restored without causing any hindrance. Some of its key features are:
- Automatically creates daily, real-time backups as well as on-demand backups
- Allows restoring of multiple items at once
- Rewind protection suite that allows store monitoring to prevent revenue loss
- Reliable support and easy setup
Rewind Backups has plans that start from $9 per month.
7. ODOO - For ERP and backend management
Odoo is an all-in-one business management software that can assist health and wellness companies manage their operations. From inventory and order management to accounting and customer relationship management, Odoo offers a comprehensive solution to manage your business effectively.
Health and wellness businesses like clinics and wellness centers can use ODOO for handling appointments, scheduling cancellations, sharing reminders and more. Some of its major features include:
- Odoo CRM that enables the effective organization of opportunities
- Fast and intuitive UI
- Highly customizable screens
- Efficient automation capabilities
Odoo has an open source free version as well as an enterprise edition with additional functionalities.
Need help setting up Odoo? Contact our Shopify experts here.
8. Klaviyo - For newsletter and automation
Klaviyo is an effective email marketing and automation platform designed specifically for eCommerce businesses, which makes it ideal for health and wellness businesses that want to build better relationships with their customers, through advanced automation.
Timely communication is key in the health and wellness industry, making a tool like Klaviyo with its targeted email and SMS capabilities essential. Brands can use Klaviyo to share regular newsletters with patients, providing regular health tips, practices, remedies etc. Some of its best features include:
- Use Shopify data like web activity, catalogs etc.
- Segment customers and create triggers based on real-time data
- Diverse omnichannel templates for abandoned carts, price drop alerts, back-in-stock alerts etc.
- Personalized email and SMS flows and campaigns
- Advanced campaign management tools like custom code, bulk editing, tagging, tracking and more
Klaviyo can be installed for free. Paid plans start from $15 per month.
9. Tapcart - For mobile app
Tapcart is another good Shopify app suited for health and wellness brands that are planning to focus on mobile conversions and retention. Tapcart lets you build and launch your brand's high-conversion mobile app with seamless ease.
Mobile websites are good but mobile apps can offer a simpler and more convenient experience. This has been fairly utilized by brands such as Amazon, whose mobile app plays a significant part in providing seamless user experiences. Additionally, a mobile app enables you with unlimited push notifications, which translates to direct messaging access with customers and patients. Some of its best features are:
- Easily build native iOS and Android mobile apps
- Unlimited cost-free push notifications
- Suite of developer tools for custom app development
- Integration and connectivity with diverse partners
Tapcart has plans starting from $200 per month.
Recommended read: Why and how to turn your Shopify store into a mobile app
10. Gorgias - For customer service
Gorgias is an eCommerce customer service solution that provides robust features for health and wellness companies to handle their customer communication effectively.
Gorgias connects all your communication tools such as email, chat, social media, and SMS into one platform so that your team can reply promptly and coherently. With its advanced AI capabilities, you can offer your patients timely, impactful customer service, without having to overburden your team. Some of its other major features include:
- Personalization based on customer data
- On-brand AI automation for a consistent experience
- Automated responses for cart recovery, FAQs, product recommendations, order updates etc.
- Advanced workflow automation for ticketing, auto-assignment, order tracking etc.
Gorgias has plans starting from $10 per month.
Conclusion
Choosing the best Shopify apps for your health and wellness Shopify website is crucial for ensuring functionality at a reasonable cost. Going for the best possible choice of apps makes it possible for you to meet customer demands and make the most out of your eCommerce storefront while making every penny count.
And this is where you need the help of Shopify experts!
Implement effective Shopify strategies, leverage appealing designs, develop custom themes and drive success with Xgentech Shopify experts.
