Shopping has changed significantly in recent years, and convincing customers requires more than just good products. Consumers today expect brands to personalize their experiences, making it easier for them to trust and relate to the brand.
According to Statista, 56% of customers who have had personalized shopping experiences, have become repeat buyers.
And in the health and wellness industry where the customer’s trust and loyalty are everything to your brand’s success and growth, personalized shopping experience is of significant importance.
In this blog, we will look at some of the best strategies to help you personalize the shopping experience for your health and wellness customers.
Strategies to personalize shopping experience for Shopify health and wellness
As the health and wellness sector becomes more and more competitive, personalized shopping experiences are not just a trend but a necessity. Let’s take a look at a few innovative strategies to connect with customers and enhance their shopping experience:
1. Personalized product recommendations
Product recommendations have become more than generic suggestions, becoming sophisticated, data-driven solutions that truly cater to individual needs. You can analyze and leverage data such as customer preferences, past purchases, and browsing behavior, brands can recommend products that align with specific health goals or lifestyles of customers.
A health and wellness brand can, for instance, suggest products like plant-based protein powders or plant-based superfoods to customers who have consistently purchased vegan food in the past. Even more advanced algorithms can determine seasonal changes in behavior and recommend products accordingly.
2. Quizzes and surveys
Interactive quizzes and surveys can be beneficial for both customers and brands. They can engage shoppers through a fun alternative way of exploring the products while allowing brands to gather valuable insights into customer needs and interests.
For instance, a fitness brand can host a “Find Your Ideal Workout” quiz that considers the user’s fitness level, goals, and preferences before suggesting a tailored fitness program and equipment.
Surveys are also a great way to refine customer profiles. By asking questions about dietary restrictions, skin types, or fitness objectives, you will be able to provide product suggestions that are highly personalized. This means that customers are more likely to trust your recommendations and will feel more invested in their health and wellness journey with your brand.
Take a look at this example from Marea Wellness:
3. Customized subscription plans
Subscription services are an excellent way to foster long-term relationships with your health and wellness customers. However, a one-size-fits-all approach often misses the mark and might not work how you want it to. Offer customers customizable subscription plans that enable them to choose products, frequencies, and quantities that match their requirements or needs.
A skincare brand can allow customers to build a routine that aligns with their specific skin concerns, while a supplement company can offer customizable plans where the users can get a specific combination of vitamins or minerals tailored to their health goals.
DripDrop sets a great example of how custom plans can be employed:
4. Behavioral email marketing
Rather than generic emails that clutter your customer’s inboxes, utilize customer data to craft personalized messages that can resonate with your customer. Behavioral email marketing can easily strike the right chord with customers and can be employed in various ways.
For example, if a customer browses the website for a specific product type but leaves without making any purchase, you can send a follow-up message that provides additional information on the product or offer a limited-time discount to nudge them towards purchasing.
Emails can also be used to share educational content or regular updates about the latest products that align with the customer’s interest.
5. Dynamic pricing
Tailor prices for customers based on factors like customer loyalty, frequency of purchases, subscription length etc. to enhance the experience and make the customer feel more valued.
You can offer customers tiered discounts for committing to longer subscription plans or offer your loyal customers early-bird pricing on the latest product launches. Another clever way to do this is by offering discounts that are tied to milestone purchases.
Here is how Transparent Labs offer discounts:
6. Health and wellness content
Great content can help build trust and position your brand as an authority in your specific area within the health and wellness industry, while greatly contributing to the personalized shopping experience that you are attempting to provide.
Personalized content such as blog posts, videos, downloadable guides etc. can help customers easily navigate their health and wellness journey and will keep them engaged with your brand in meaningful ways. For example, fitness brands can share tailored workout regimens with customers.
7. Loyalty programs
A well-designed loyalty program can easily convert casual shoppers into brand advocates by enhancing the shopping experience. You can go beyond the traditional point system and incorporate personalized rewards based on purchase history or engagement.
For example a customer who has regularly bought multivitamin supplements from you can be offered a discounted price on their next purchase. Try to encourage social engagement by offering points for writing reviews, sharing their purchases on social media, or referring your brand to friends. Personalized perks make customers feel valued and motivate them to stay loyal to your brand.
Here is an example from First Person Nutrients:
8. Personalized product bundles
Decision fatigue is a common issue for customers when faced with a wide array of products to choose from. You can simplify the shopping process by grouping complementary products into bundles on the basis of specific needs.
For example, customers with a specific skin type can benefit from a skincare bundle that suits their skin type. Take a look at this example from Nykaa Man:
9. AI-driven chatbots
AI chatbots can be the ultimate shopping assistants that can provide instant customer support while personalizing the customer experience significantly. These chatbots are often capable enough to seamlessly guide customers through your product catalogs, answer common queries and even give tailored product recommendations to your customers.
There are many ways in which AI-driven chatbots can change the game in the health and wellness industry. For instance, if a customer asks about natural remedies for better sleep, the chatbot could quickly suggest lavender essential oils, herbal teas, or a meditation app. Chatbots also excel at handling customer queries efficiently and thus can aid you in providing customers with seamless and satisfying shopping journeys without the need for human intervention.
Here is an example from Himalaya Wellness:
10. Incorporate health tracking
Biomonitoring wearable devices have started to become more prevalent in health and wellness, making it the right time to utilize this technology to personalize the customer experience with your brand at a much more impactful level. By integrating your platform with popular fitness trackers, health apps, or smart devices, you can offer tailored recommendations based on real-time data.
For example, a fitness brand can track the workout intensity of a customer through a wearable device and an app and then suggest recovery supplements or protein powders based on this.
Similarly, a wellness app can recommend products like yoga mats or meditation tools for customers after tracking their stress levels. These integrations can help in creating a holistic shopping experience that aligns with each customer’s wellness goals.
Here is a great example from Oura:
Conclusion
These tips and strategies offer highly effective ways to connect with your shoppers at a more emotional and personal level. It can be daunting to implement, and a lot of things need to work in perfect cohesion for you to get the best results, but it is indeed a rewarding way to level up the health and wellness shopping experience that you are providing.
Our experts, with the proven skills and expertise that are required here, can help you set up personalized shopping experiences seamlessly.
