The use of AI in eCommerce is evolving at a rapid pace. While some brands still use AI for simple tasks such as content creation, forward-thinking brands are using AI to automate complex processes, enhancing efficiency and increasing profits.
In this comprehensive guide, you will learn more than 25 AI agentic workflows for eCommerce that you can implement in your Shopify store, reduce operational costs, increase speed, and bring exceptional results.
Let’s get started!
What are AI agentic workflows in eCommerce?
AI agentic workflows are AI-driven processes that function without constant human intervention. These workflows connect different systems, data, and tasks to execute complex operations with minimal human help, using machine learning (ML), natural language processing (NLP), and predictive analytics to make decisions.
Why AI agentic matters for eCommerce?
AI is advancing at lightning speed. And basic AI tools only provide limited capabilities. AI agentic has advanced capabilities, and that’s why many forward-thinking companies are adopting it. Here’s why you must consider eCommerce automation with AI for your store:
-
Faster scale - With AI agentic, you can handle thousands of tasks at a go without the help of human intervention. For example, perform customer interactions, product updates, and operational tasks at scale.
-
Higher efficiency - With minimal to no human intervention required, AI agentic workflows for eCommerce can ensure error-free operations, thus improving efficiency.
-
Improved speed - AI agentic processes data and executes tasks in real-time. For example, you can respond to real-time customer behavior and actions.
-
Enhanced customer experience - Customers engage in prompt and more relevant interactions at every touchpoint, and personalized experiences. This increases satisfaction and customer lifetime value.
-
Data-driven optimization - By continuously analyzing data and performance, you can optimize workflows in real-time, improving performance and driving better ROI.
List of 25+ AI agentic workflows for eCommerce
Being a Shopify Plus agency, we (XgenTech) understand practical and complex applications of AI in eCommerce workflows. Here’s a list of more than 25 eCommerce AI use cases you can apply in your eCommerce store, segmented under different eCommerce processes.
Customer experience and personalization
1. Personalized homepage based on browsing history
Analyze customer behavior using AI. Use the information to create dynamic homepage banners, product recommendations, and content in real-time. Consider purchase history, time spent on specific pages, seasonal patterns, and demographic data to create personalized experiences for individual visitors of your eCommerce website.
2. Product recommendation engines
One of the most effective eCommerce marketing strategies, product recommendations, when more personalized, drive higher results. Use advanced algorithms, collaborative filtering, and deep learning using AI agentic to provide product recommendations.
3. Dynamic website copy generation
With AI workflows for eCommerce , you can create personalized copy and content to target different customer segments. For instance, create personalized email subject lines and email body. The AI agentic system automatically runs A/B tests to understand which copy brings results, to improve performance.
4. Targeted SMS marketing
AI agentic workflows can efficiently optimize SMS marketing by selecting actions based on customer behavior. For instance, the system can decide SMS send times, message frequency, and content based on customer behavior such as cart abandonment, or individual customer preference.
5. Chatbots for pre-purchase queries
Customers often have many questions before buying something. For instance, they might want to know the delivery timeline, information about product variants, size recommendations, etc. AI-powered chatbots can help manage inquiries by accessing the inventory data, product descriptions, customer history, and more resources.
6. Post purchase follow ups
Post-purchase follow ups are an essential aspect to enhance customer loyalty. AI-powered post purchase follow ups include managing review requests, cross-selling opportunities, loyalty program enrollment, customer surveys, etc. AI agentic tools decide optimal timing, messaging, and share offers based on various factors, for different customer segments.
Sales and conversion optimization with AI workflows for eCommerce
7. Dynamic pricing adjustments
With AI agentic workflows, you can set up dynamic pricing based on demand and competitor data. For example, your tools can analyze competitor pricing in real-time, change prices based on inventory levels and demand patterns. The tools change prices based on customer segments and automatically adjust profit margins, so you can maximize revenue as well as maintain a competitive position in the market.
8. A/B testing and CRO recommendations
AI agentic uses algorithms that automatically run A/B tests for various page layouts, content alternatives, CTA buttons, and user flows. The system analyzes conversion rates, user behavior, and statistical significance to identify optimization opportunities.
9. Upsell and cross-sell workflows at checkout
Upselling and cross-selling are effective marketing strategies to increase conversions. And AI-based systems automatically analyze carts, customers’ purchase history, patterns, etc. The system uses this information to determine product recommendations, compatibility, profit margins, and customers’ budget to increase AOV and conversions.
10. Cart recovery emails and SMS
Sending personalized messages at the right time is extremely critical for recovering abandoned carts. And that’s where you can use AI agentic workflows for eCommerce. The systems follow recoveries strategically by considering cart value, customer segment, the reason for abandonment, and historical response pattern of customers to ensure maximum recovery rates.
11. Personalized offers
Driving conversions is easier said than done. It requires consistent effort across all customer touchpoints. AI agentic systems analyze customers’ browsing behavior, time spent on specific pages, purchase history, and market trends to offer personalized and targeted incentives and discounts to encourage customers to make purchases.
Inventory and operations
12. Demand forecasting
AI agentic workflows use predictive analytics to generate forecasts. By using historical data, seasonal and market trends, and other factors, the system can generate forecasts for inventory planning, product procurement requirements, and other aspects of the business.
13. Purchase orders for suppliers
AI agentic systems can not only predict and forecast, but also create purchase orders for suppliers. The system analyzes product demand forecasts, current inventory levels, lead times, seasonal changes, cash flow, and other factors to decide, create, and send orders to suppliers.
14. Fraud detection and prevention
With rising online fraud, businesses are adopting AI-powered fraud detection systems. And it’s helping. Studies show that AI fraud detection and prevention achieve detection rates of 87 to 94%. AI agentic can analyze transaction patterns, customer behavior, and flag high-risk transactions. It can also initiate additional verification steps or block suspicious orders.
15. Returns and refund
AI agentic workflows smartly manage returns and refunds by analyzing customer requests, product conditions, and rules, and automatically approves refunds, generates return labels, updates inventory, and triggers restocking. And if complex cases require human intervention, the system knows how to flag those cases.
16. Warehouse picking and packing
Another way AI agentic helps in AI workflows for eCommerce is warehouse picking and packing. The system automates warehouse operations by analyzing order patterns, inventory, continuously learning from past performance data, etc., ensuring Shopify AI automation for seamless operations.
Marketing and content
17. AI content generation
AI tools for eCommerce help generate marketing content of all types, including product descriptions, blogs, website copy, and marketing copy. The tools generate content based on brand guidelines, product data, SEO requirements, and customer preferences.
18. Ad campaign optimization
AI agentic systems automate ad campaign optimization processes. For instance, the tools can adjust bids, targeting parameters, generating designs, and budget allocation based on performance data and conversion goals. The tools optimize campaigns across channels, such as Google Ads, Meta, TikTok, etc. Moreover, the AI system continuously applies new strategies for better ROI.
19. AI-powered SEO workflow
Creating content is a key requirement for eCommerce, which requires consistency and time. Shopify Plus AI automation tools help with SEO workflows by analyzing search trends, competitor content, creating briefs for blogs, product descriptions, among other content on the website. The AI tools also identify gaps in content and suggest internal links to enhance content.
20. AI-based influencer identification and outreach
AI agentic workflows also help with influencer marketing. The tools analyze social media data, engagement rates, audience demographics, etc. and identify influencers that might align with your brand. The tools also create personalized messages, manage communication, and track influencer marketing campaign performance.
21. Social media content management
Social media management is an integral part of AI workflows for eCommerce. AI tools analyze engagement, identify optimal posting times, content performance, trending topics and automatically schedule and publish posts.
Customer support and retention
22. Ticket triaging for support requests
AI tools automate customer support processes, such as categorizing, prioritizing, and route tickets based on urgency and complexity. The tools also consider customer value and agent expertise to ensure the most efficient response.
23. Retention workflows
To retain customers, brands have to set up retention systems. It is a critical part of AI workflows for eCommerce, considering the average churn rate is 4%. AI agentic tools help with predictive churn alerts before a customer actually leaves. The tools analyze customer behavior, purchase frequency, engagement levels, and other parameters to automatically trigger retention tactics. For instance, offer personalized incentives, proactive outreach, etc.
24. Loyalty program recommendations
AI tools for eCommerce help with personalization in loyalty programs. For instance, the tools analyze customer data, such as individual preference, engagement patterns, etc., and offer personalized perks. Incentives such as exclusive experiences, special VIP access, points redemption options, etc.
25. Subscription management workflows
Subscriptions are becoming a must-have for brands to increase engagement, retention, and revenue. And AI agentic workflows can help to automate subscription management workflows, too. For instance, analyze subscriber patterns, payment history, feedback, etc. and optimize billing cycles, suggest upgrades or downgrades based on usage, implement automated retention strategies, etc.
Back-office and data
26. Financial reports and forecasting
Managing finance is a critical aspect of business. Intelligence tools can help with this AI workflow for eCommerce. The tools employ ML models to analyze sales data, market trends, and business metrics to create financial reports, forecasts, and identify revenue opportunities. Alongside, the tools also provide actionable insights for strategic planning and highlight key performance indicators.
27. Anomaly detection in sales and traffic
AI agentic tools help monitor systems to analyze website traffic, sales patterns, and customer behavior to identify unusual activities, predict problems, and also growth opportunities. As soon as identified, the tools automatically send alerts to the related stakeholders.
28. Supply chain risk monitoring
Having a smooth supply chain is essential in eCommerce. AI tools help monitor supply chains, identify risks, and provide solutions. For instance, the tools monitor supplier performance, shipping delays, quality issues, and other external risks. The tools provide warnings and alternative sourcing options to ensure continuity.
29. Compliance checks for content
Based on the industry, compliance checks may be a critical requirement for eCommerce content. AI agentic tools help create content-related AI workflows for eCommerce. For instance, the tools review product descriptions, marketing claims, and flag potential issues. The tools also suggest alternatives while maintaining marketing effectiveness.
30. AI-based voice assistants
AI voice assistants are becoming popular for customer service and call center automation. AI tools handle customer queries, order status checks, and basic troubleshooting with the help of natural language processing.
How to implement AI workflows in eCommerce
Follow these steps to successfully implement AI workflows in your eCommerce store:
Step 1: Hire eCommerce retainers for AI
Implementing AI workflows in eCommerce can be done in-house provided you have the resources and people with expertise.
While some workflows can be easily implemented without no-code systems, more complex AI integrations require experts. But you do not have to hire full-time AI experts. You can hire retainers for AI workflows.
Step 2: Choose AI tools and platforms
There are many platforms and tools available in the market. Choose tools that are relevant to your needs. Here are some tools to choose from:
-
Shopify Flow is an automation platform for Shopify Plus that connects multiple apps and services to create custom workflows. Works for inventory management, customer segmentation, order processing, etc.
-
Zapier connects more than 6000 apps and is effective for cross-platform integrations and basic automation needs.
-
LangChain helps build AI applications that enable custom language processing, content creation, and decision-making workflows for eCommerce.
-
Enterprise platforms, such as Salesforce Commerce, Adobe Commerce, and SAP commerce provide AI capabilities for large-scale implementations.
Step 3: Rollout in phases
Rolling out all the processes and workflows in your eCommerce store together with AI tools can get challenging. You might require multiple tools and ensure they function in sync with each other. To avoid complexity and errors, roll out your eCommerce AI workflows in phases.
For example, simple workflows, such as social media, email personalization, content creation can be implemented in the first phase. More complex AI workflows for eCommerce involving chatbots, advanced analytics, predictive analytics, fraud management, etc. can be done in the second phase.
Step 4: Sync all AI workflows for eCommerce
To ensure efficient functioning and to maximize utilization, sync all the tools with AI workflows. For instance, marketing automation, customer service, inventory management, churn management, analytics, data collecting, etc. Often, data and processes functioning in silos have limitations. To ensure optimal performance, sync all elements of your eCommerce systems.
Step 5: Change management
To ensure your business gains maximum benefits from AI agentic tools, you should provide training to all your staff members. Additionally, keep your tools upgraded and keep providing training for new process upgrades.
Your workplace should also consider AI-human collaboration cultural adaptation. Ensuring comprehensive change across your organization is key for the success of AI workflows for eCommerce.
Ready to implement AI agentic workflows in your eCommerce store?
Ecommerce automation with AI can be a gamechanger for your business. Brands that want to succeed are incorporating AI agentic workflows in their eCommerce systems. And brands that ignore AI might struggle to stay relevant.
If you’re looking to integrate AI automation and AI tools in your Shopify store, contact XgenTech. Our AI experts will help you identify which AI agentic workflows can deliver faster ROI for your business.
