Artificial Intelligence (AI) is rapidly changing eCommerce across industries, and it is no surprise that the health and wellness sector will not be the same with this game-changing technology.
What does this mean?
It means that it is time for you to understand how AI and personalization can be utilized for your health and wellness brand. In this post, we will take a look at the role of AI in health and wellness eCommerce.
AI for Shopify health and wellness online businesses
These are the 10 major ways in which AI can be leveraged in the health and wellness eCommerce industry:
1. Tailored product recommendations
AI is capable of analyzing vast amounts of customer data in a short amount of time, making it invaluable for offering personalized product recommendations to health and wellness customers.
By leveraging machine learning algorithms and taking into account factors like past purchases, browsing history, demographic information etc. it can help recommend products that align well with the specific health goals of customers.
AI also ensures that recommendations evolve over time and adapt to the changing preferences of customers, thus creating a shopping experience that feels personal and relevant. This not only boosts sales but also builds trust and customer loyalty in your wellness brand. Here is how Pure Vida uses AI for product recommendations:
2. Customized health plans
Studies show that patients were highly satisfied with personalized health planning and over 91.7% of customers were able to explore what they want for their health goals.
Understanding how health and wellness journeys are personal and specific to each customer, AI-driven algorithms can be used to create tailored health plans whether they are for fitness, diet or skincare.
Customers can input their goals and preferences, health conditions, special requirements etc. and the AI can generate detailed plans that are suitable for them. For instance, AI can suggest meal plans for those with dietary restrictions, like gluten-free or keto diets. By offering such customization, businesses will be able to empower customers to take control of their health and wellness journeys.
3. Predictive analytics for inventory and stocking
As inventory management can be challenging in eCommerce, you can leverage AI predictive analysis to analyze historical sales data, seasonal patterns, market and customer trends etc. to forecast demands that will arise in the future, accurately.
If the AI detects a surge in searches for immunity-boosting supplements during winter, it can ask you to stock up on these products in advance. In a similar way, AI solutions can help you prevent overstocking products that have declining demand, thus reducing waste and saving storage space and costs.
4. Dynamic pricing and offers
Health and wellness customers look not only for the best product for their health goals and requirements but are also highly concerned with affordable pricing. And hence, they are often on the lookout for discounts and special deals.
AI can effectively implement dynamic pricing models by taking into consideration factors such as customer behavior, market trends and competitor pricing, in real time. This means that the customers will receive offers and deals that feel tailored to them, encouraging repeat purchases in the future.
Loyal customers can receive exclusive discount codes on their favorite products, while first-time buyers can get a limited-time deal that can convert them into regular shoppers. By personalizing promotions and pricing with AI, you can maximize your company’s revenue and build stronger relationships with customers.
5. Enhanced customer support
With an AI-powered chatbot, you can improve your health and wellness customer support significantly, offering real-time, personalized assistance. 80% of customers who have interacted with AI for customer support have had positive experiences, proving its efficiency as a support tool.
Chatbots can answer frequently asked questions that otherwise overburden your customer support team, recommend products based on customer interests and inquiries and even assist in order tracking.
By eliminating the need for regular human oversight or human intervention, AI can help save time and money related to your customer support efforts. Additionally, chatbots are available 24/7, ensuring that customers always have access to support, thus enhancing satisfaction and streamlining the shopping experience.
6. Personalized content and marketing
AI allows your business to deliver highly targeted and engaging content to customers. AI can recommend to your health and wellness shoppers relevant articles, videos, newsletters etc., by analyzing customer data such as preferences, purchase history and browsing patterns.
Such personalized content can not only boost customer engagement, but also position your brand as a trustable resource in the wellness journey of your customers.
7. Behavioral targeting
Behavioral targeting can help take personalization to the next level by analyzing user interactions across your brand’s websites and apps. AI will be able to identify patterns in customer interactions and will let you deliver the most relevant marketing campaigns at the most ideal moment.
If a customer looks for fitness-related products but does not make a purchase, AI can retarget them with specific ads and offers for fitness gear, workout supplements or similar products. Similarly, you can also tailor abandoned cart reminders with incentives to encourage checkout completion.
8. Optimized shopping experience
From personalized landing pages to personalized product recommendations, AI can optimize shopping experiences in diverse ways. Around 91% of customers are more likely to shop from brands that provide personalized recommendations and offers.
With AI, customers can be greeted on the website with product categories and promotions specifically curated for them. For example, when a customer returns to your brand and is interested in skincare products, they might find a homepage that features trending skin care products, educational content on skin health or personalized skin care product bundles.
9. AI-driven health insights
AI is capable of processing data from wearable gadgets or devices and health apps, which means that it can effectively provide customers with actionable health insights. By integrating AI with fitness trackers or diet apps, customers can be recommended products that complement their health data.
For example, if a customer has any trouble sleeping and it is indicated by the wearable device, the store can suggest customers sleeping aids like melatonin supplements, relaxation apps or weighted blankets. Oura Ring is a great example of utilizing AI for effectively understanding health data and providing customers insights into their health and well-being.
10. Improved customer retention
AI-driven personalization can play a vital role in retaining customers. A study by McKinsey & Company showed that companies that use AI for their retention strategies saw a 25% increase in customer retention rates.
Customers often stick to your brand and keep returning for repeat purchases, when they feel like the brand understands and values them. AI can help you create these experiences, by ensuring that you deliver relevant offers, content and recommendations that align with their health and wellness needs.
AI can also identify at-risk customers, such as those who have not purchased from you in some time, and re-engage them through targeted campaigns, special incentives or other promotional messages.
Conclusion
As AI revolutionizes eCommerce across industries, it is only practical to leverage the technology to grow your health and wellness brand.
Thinking of incorporating smart AI tools into your Shopify store? We can help!
