Shopify’s App Store has a range of apps to choose from that allow you to add new functionalities to your store. From loyalty to marketing to store design, these apps are built to solve highly specific use cases and simplify your work in enabling new features on your Shopify store and scaling its growth.
In this blog, we’ve handpicked 10 top Shopify apps for vitamin and supplement brands that you need to grow your online business.
10 Must-Have Apps for Vitamin Brand E-Commerce Success
Running an online store takes more than just setting up a storefront. There are so many backend activities that you may need additional assistance with. You can easily optimize your supplement shop with these Shopify apps. Let’s take a look -
1. Recharge Payments - For Subscriptions
Unlike other domains of eCommerce, health and wellness brands require a longer commitment with the brand to see effective results. This means that consumers will have to keep coming back to you to re-purchase/renew a particular product and/or service.
Recharge Payments is a leading subscriptions payments platform that is designed for merchants to set up and manage dynamic recurring billing across web and mobile.
They are known for not just simplifying the set up process of a subscription model, but also the collaterals required to make the model a success - a subscription landing page, automations for reminders, integrations with other Shopify apps, and more.
The best part about Recharge Payments is the fact that the Shopify app partner has accounted for all the stages of a consumer making a subscription purchase. They have a suite of features for customer acquisition, increasing average order value, decreasing subscriber churn, increasing lifetime value and subscription business management.
2. Trust Badges Bear - Add Trust Badges
It's understandable to be skeptical about buying vitamins and supplements online.
Your website should be designed to eliminate this hesitation right from the homepage. Building trust and credibility is essential, and your website’s design is a critical part of this effort.
A trust badge helps instill trust, making it easy for customers to transact on your website confidently. Trust Badges Bear is an app designed to display trust badges on your Shopify site. Its style editor feature helps customize badges to match your brand.
The app supports more than 300 badge options to match your store design. What is more, the app’s 24/7 customer support executives make it easy to overcome any challenges you may face.
3. Gorgias - Live Chat and Helpdesk
When it comes to any health-related purchase, consumers are bound to have questions - even more so when it’s online shopping online. More often than not, they will require guidance as well.
This is why having an excellent customer support system set in place is crucial for online vitamin and supplement brands.
Gorgias is a customer service app that centralizes all your customer support tickets in one place. The result- your customer service executives can view all of a customer’s data, have a holistic view, and respond accordingly with the best solutions.
The app integrates live chat, social media, and text, which ensures your customers can contact you from any channel. The app’s features help increase conversion rates by enabling personalization via customer service. The app is available in five pricing plans: Starter, Basic, Pro, Advanced, and Enterprise.
4. Omnisend - Email and SMS Marketing
Like we mentioned in the previous section, having great communication channels is super important when running a vitamin and supplement Shopify store. How and when you reach out to your customers can make a huge difference in their willingness to complete a purchase.
One of the best Shopify apps for marketing, Omnisend is an email and SMS marketing automation app. The app has capabilities such as segmentation, automated emails and SMS, customizable templates, integration with other apps, easy data sync and migration, and 24/7 customer support.
A few email campaigns your vitamin and supplement store should consider include - transactional order emails, welcome emails, cart abandonment emails, back in stock emails, seasonal promotion email blasts, etc.
Omnisend makes marketing tasks easy via automated emails and texts, which helps boost sales with less effort. The app can also be used to promote other channels of your business, for example, newsletters. The app offers a Free, Standard, and Pro plan.
5. Flits - Customer Account Page
Buying vitamins and supplements entails keeping track of previous purchases to easily restock the ones that worked well.
One way to do this on your Shopify store is with a customer account page. While the generic Shopify customer account page provides the details your shoppers need to track their orders, it isn’t customized enough to make shoppers eager to stay on your store for longer.
A customized and branded customer account page, with personalized elements like ‘top ordered products’ and reorder function will help you improve customer engagement and boost repeat purchases. Flits is the only Shopify app that allows you to customize your customer account page.
With this Shopify app, you can customize your customer account page and make it look like the rest of your vitamin and supplement store design. You can even set up robust features like wishlisting and reorder to simplify how your customers shop from you.
6. Okendo - Product Reviews
To increase online conversions of your vitamin and supplement store, you need to boost trust amongst your customers. Featuring testimonials from happy customers who share their positive experiences with your products can help potential buyers feel more confident and trust your brand.
And that’s what Okendo helps you do with ease. The app is designed to collect and display product reviews and ratings.
7. HoneyComm Supplement On Demand - Dropshipping
One of the most popular and profitable Shopify business ideas is dropshipping. Dropshipping allows you to sell products without the need to hold inventory or handle shipping. Instead, you partner with suppliers who will fulfill the orders on your behalf. This business model is low-cost and low-risk, making it an ideal choice for beginners.
HoneyComm lets you choose and sell personalized fitness, beauty, and CBD products. All you have to do is upload your branding designs and HoneyComm will handle the rest for you.
8. Smile.io - Customer Loyalty
Customer retention is a crucial part of running your vitamin and supplement Brand in 2024. By setting up ways to retain past customers and bring them back to shop, you can successfully increase repeat purchases. In fact, even a 5% boost in customer retention increases your profits by 25% to 95%.
A loyalty program management app, Smile.io helps you build loyalty, points, VIP, and referral programs with ease, without any tech expertise requirement.
The app connects well with other digital tools on your Shopify store. Besides, its easy-to-use features make changes a breeze. The app is available with three pricing options: Starter, Growth, and Pro.
9. Scaleup Variant Description - Display Unique Product Descriptions
When setting up your product page, you need to inform your shoppers about your products better so they can make more informed choices. This includes adding detailed product descriptions, ingredient lists, and nutritional information.
One of the essential Shopify plugins for supplement stores that helps you display unique descriptions for product variants, Scaleup Variant Description eases the cumbersome task of writing descriptions for each product variant.
For example, if a supplement is available in three flavors, the app helps add words, images, and videos of all three variants. Its Basic paid plan is available with a 3-day free trial.
10. TinyIMG - SEO, Image, and Speed Optimizer
TinyIMG is an image and SEO optimizer tool that helps optimize speed and SEO for features such as image ALT text, plugin SEO, meta tags, photo resizing, etc. The app shares SEO reports to boost results faster. The other features of the app include image compression, resizing, alt text generator, and broken link detection.
The app is free to install and has four pricing models: Pay as you go, 24 months plan, beginner, and advanced plans.
Wrapping up!
Setting up a high-converting store design for your vitamin and supplement brand is no easy task.
To build and design an impressive store, you need to work with Shopify design experts who understand what you are looking for and have industry knowledge of the changing trends and consumer preferences.
Also read: Why Your Shopify Store Design Is Important to Increase Conversion Rates
We help you bring your ideas to life with Shopify web design, development, marketing, and support services from experts. Our team of Shopify experts works with Shopify merchants like you to design the store that reflects the personality of your brand and caters to the functionalities you require. Whether you want to revamp your existing design or build a new one from scratch, we will help you create a positive shopping experience on your Shopify store design.
Reach out to us at info@xgentech.net and we’ll help you set up your Shopify store design!
