The market for vitamin and mineral supplements in the United States is expected to grow to a whopping 30.5 billion U.S. dollars by 2025 (Statista). This presents a huge opportunity for merchants to build and grow successfully in the online vitamin and supplement space.
In this series, we will be sharing various tried and tested design tips to help take your online vitamin and supplements brand to new heights.
Vitamin and Supplement Shopify Stores Design Tips To Boost Conversions
In this section, we'll share essential design trends for Vitamin and Supplement Shopify stores. This section is divided into design tips for the homepage, product page, and checkout page—the three most important pages of any online store. Let's dive in!
Homepage
- Add important information in the header promo bar
Highlight any new product launches, current promotional offers, and complimentary shipping incentives.
The header promo bar should ideally feature a vibrant color that immediately captures the visitor's attention. Additionally, you can incorporate a clear call-to-action (CTA) within this area. The promo bar is usually common to all pages on the website. But, a homepage is where a user usually sees it first.
Here’s how Naked Nutrition integrates this design element into their health supplement website on Shopify. They’ve added a CTA to take a quick quiz that helps users with personalized product recommendations.
- Use large, high-quality visuals showcasing your products and their benefits
Grab your store visitor’s attention from the very first instant by using high-quality hero images. Ensure your nutrition Shopify theme supports this.
Here’s how Transparent Labs displays its brand proposition through the use of pictures of extremely fit men and women working out. It helps convey the message that they specialize in fitness supplements. It complements the copy in the first fold and reinforces that idea.
By strategically placing a big and clear CTA button in the hero section, along with a catchy copy, you can gauge the user’s attention effortlessly.
- Display your best sellers
Displaying best seller products helps direct a user’s attention towards a particular direction. It also helps them make a quicker and better purchase decision. This is a simple design psychology tip to improve your conversions.
The homepage is a great place to display this section. Ideally, you can place it right below the hero element. Here’s an example from the Jacked Factory Shopify storefront.
- Display categories to guide the consumers
Displaying too many products at once can overwhelm and confuse consumers. Instead, a well-organized product catalog helps users make informed purchase decisions, significantly reducing confusion and anxiety. You want to avoid overwhelming your site visitors and risk losing them.
To achieve this, ensure your categories are clearly mentioned in the menu bar across all pages of your vitamin and supplement Shopify website. Additionally, consider featuring a dedicated section on your homepage that highlights these various categories.
Here’s an example from Now Foods -
- Feature media mentions, customer reviews and testimonials to build trust and social proof
It's understandable to be skeptical about buying vitamins and supplements online.
Your website should be designed to eliminate this hesitation right from the homepage. Building trust and credibility is essential, and your website’s design is a critical part of this effort.
An effective approach is to showcase strong social proof. Featuring testimonials from happy customers who share their positive experiences with your products can help potential buyers feel more confident and trust your brand.
Here’s examples from BulletProof and Goli -
- Add links to resourceful content
You can help enhance a user’s shopping experience by providing them with a few handy resourceful contents. These could include blogs, personalized quizzes, etc. Placing a dedicated section of this on the homepage is a great design tip vouched by Shopify experts. This is because on the homepage, a visitor may not have something specific in mind, so you can use content to nurture and guide them towards making an actual purchase.
Product Page
- Provide detailed product descriptions, ingredient lists, and nutritional information
When setting up your product page, you need to inform your shoppers about your products better so they can make more informed choices.
Here are some tips when writing your product descriptions:
- Templatize the format of your product description so that shoppers can predict the information you will be providing.
- List the ingredients within the product.
- Describe the best way that shoppers should use the product.
- Define the best-case scenario when shoppers use it, whether it helps in weight loss, immunity-building, etc.
- Display related products and cross-selling recommendations based on customer behavior
Adding a simple and small belt of recommended/similar products in all product pages is a great opportunity to upsell and cross-sell. It prompts the user to browse through your product catalog and in turn, possibly increase their total cart value as well.
Adding a hint of personalization to this section with the use of Artificial Intelligence (AI) like Jacked Factory does, you can enhance the usability and likeability of your Shopify vitamin and supplements store exponentially.
- Add an FAQ section
Adding an FAQ section to all product pages of your vitamin and supplement Shopify store is essential. It helps address common customer questions quickly, reducing uncertainty and building trust. This not only improves the shopping experience but also decreases the chances of customers abandoning their carts.
- Include social proof to boost credibility
Take a look at how Transparent Labs displays reviews and ratings on all product pages. These reviews give the shopper a better insight into how good a particular product is from a consumer point of view.
Here, shoppers can see the aggregate reviews, view reviews by individual shoppers, and even filter reviews by how shoppers rated the item. Furthermore, these reviews also include images uploaded by past buyers.
Checkout Page
- Use the mini cart slideout
If you enjoy adding products to your cart as you browse, you're not alone. However, impulse buying can often lead to sticker shock when you finally check your cart total, causing you to abandon the purchase instead of simply removing a few items.
This is where a mini cart becomes invaluable. It acts as a pop-up that displays all the important cart details, allowing customers to see what's in their cart without leaving the current page.
PS: Be sure to link each item in the mini cart to its product page. This way, customers can easily re-evaluate their purchases if needed.
- Include trust seals and reassuring elements
At the stage of making a purchase, pre-purchase anxiety might result in being worried about transacting online, especially with health supplements.
This is where trust seals and social proof comes in. Include logos of ‘secured by’ certificates on the cart and checkout pages. It is reassuring for the buyer!
Alternatively, you can also include a few media mentions of your brand and customer reviews. As consumers, we’re 80% more likely to trust recommendations coming from those in our network or those we look up to.
- Offer purchase assistance
When making a purchase, many of us have lingering questions. Some of us search for answers online before buying, while others ignore the questions and address them later. However, some customers base their purchase decisions on getting these questions answered. That's why we recommend adding a live chat or "Get in Touch" button on your cart page. This allows buyers to have their concerns addressed immediately!
- Provide information about shipping clearly
High or ambiguous shipping costs are still one of the biggest reasons for cart abandonment. That’s why you should tackle this aspect in your vitamin and supplement Shopify cart page design by highlighting it clearly - even if it is free.
You can do this by including an announcement bar that sets the expectation for the shipping costs. If your shipping depends on order location, clearly add a progress bar that indicates the cost will be calculated in the next step.
- Display all your payment options
The payment options available on your Shopify store can make or break a sale, especially if there's any confusion around them.
Ensure the logos of all available payment options are clearly displayed on your Shopify checkout page.
Additionally, if there's a preferred payment method that most buyers from a specific location use, make it stand out in the design. You can do this by increasing its size or creating a separate button for it.
Bonus: More Design Best Practices For Vitamin And Supplement Shopify Stores
- Highlight your brand's mission, values, and unique selling proposition (USP) using visually appealing imagery and videos.
- Showcase certifications, awards, and partnerships to build credibility.
- Display your business hours and response time commitments for transparency.
- Encourage social sharing and engagement by integrating social media buttons and comment sections.
- Implement related content recommendations and internal linking strategies to improve navigation.
- Implement a user-friendly contact form with clear fields and submission confirmation.
Conclusion
Setting up a high-converting store design for your vitamin and supplement brand is no easy task.
To build and design an impressive store, you need to work with Shopify design experts who understand what you are looking for and have industry knowledge of the changing trends and consumer preferences.
Also read: Why Your Shopify Store Design Is Important to Increase Conversion Rates
We help you bring your ideas to life with Shopify web design, development, marketing, and support services from experts. Our team of Shopify experts works with Shopify merchants like you to design the store that reflects the personality of your brand and caters to the functionalities you require. Whether you want to revamp your existing design or build a new one from scratch, we will help you create a positive shopping experience on your Shopify store design.
Reach out to us at info@xgentech.net and we’ll help you set up your Shopify store design!
