Certified Shopify Partner - Full -Service Agency

Shopify Case Studies & Proven Results for Growth Brands

Explore how XgenTech builds, designs, and scales high-converting Shopify Plus stores for DTC and enterprise brands across health & wellness, luxury fashion, beauty, and supplements.
Certified Shopify Partner
Founded 2012
New York
We offer comprehensive Shopify and Shopify plus services to support businesses at every stage of the e-commerce journey, from concept to conversion.

Trusted by Leading eCommerce Brands

Transparent Labs logo — XgenTech Shopify Plus client
PURINA logo — XgenTech Shopify Plus client
Cosori logo — XgenTech Shopify Plus client
Levoit logo — XgenTech Shopify Plus client
Naeem Khan logo — XgenTech Shopify luxury fashion client
TeleOutlet logo — XgenTech Shopify Plus client
Traceminerals logo — XgenTech Shopify Plus client

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Shopify Stores Launched
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Shopify & eCommerce Experts
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Years as Shopify Partners
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Industry Verticals Served
Shopify Agency Case Studies

Proven Shopify Plus Results for DTC & Enterprise Brands

XgenTech is a certified Shopify Partner agency founded in 2012 and rooted in New York. Our portfolio spans over 320 Shopify store launches across health and wellness, supplements and sports nutrition, luxury fashion, beauty and skincare, consumer electronics, food and beverage, and pet products. Every project in this portfolio represents a real brand engagement with documented challenges, custom Shopify solutions, and measurable business outcomes.

Unlike generalist web agencies, XgenTech works exclusively within the Shopify ecosystem. Our team of 15+ Shopify experts combines deep platform knowledge - including Liquid theme development, Shopify Plus checkout extensibility, Shopify Flow automation, and headless commerce architecture - with hands-on experience across high-growth verticals. This specialization allows us to deliver Shopify solutions that are purpose-built for conversion, performance, and long-term scalability.

Our case studies document the full project lifecycle: the business challenge, XgenTech's strategic approach, the Shopify technical solution, and the results delivered. Clients featured in this portfolio include Transparent Labs, Cellucor and C4 Energy, Jacked Factory, Trace Minerals, Hirshleifers, Purina, Cosori, Levoit, SKNEDIT, Naeem Khan, Figue, Frommpro, The Hair Edit, and Everroot. These brands have trusted XgenTech to build, redesign, migrate, and optimize their Shopify Plus stores - and we publish their results to help prospective clients evaluate our capabilities with full transparency.

What You Will Find in Our Portfolio
Custom Shopify Plus store builds and full redesigns
Platform migrations from WooCommerce, Magento, and legacy systems
Subscription integration with Recharge and custom builds
Conversion rate optimization and UX improvements
AI automation and workflow implementation
Named client results with before-and-after outcomes

Our Work — Full Portfolio

Shopify Stores Built, Designed & Optimized by XgenTech

Every project follows our proven four-phase methodology - Discovery, Design, Build, and Optimize. Browse by industry or scroll to explore all client case studies.

Apparel & Accessories - Women's Fashion

Figue

Designed a visually rich Shopify store for Figue, a women's fashion brand known for globally inspired designs, with lifestyle-driven product displays, collection storytelling, and a seamless mobile shopping experience.
Shopify Design
Brand Storytelling
Mobile UX
Read Case Study
Apparel & Accessories - Luxury Fashion

HIRSHLEIFERS

Premium Shopify Plus storefront for a luxury fashion retailer founded in 1910, featuring a brand directory for 1,000+ designers, brand video integration, quick-add-to-cart on hover, and conversion-optimized checkout replicating the in-store luxury experience.
Shopify Plus Design
UX Optimization
Conversion Optimization
Read Case Study
Apparel & Accessories - Sustainable Fashion

Tropick

Built a Shopify store for a sustainable fashion brand, with a custom sustainability page, streamlined navigation, and user-friendly layouts that put product offerings and environmental commitments front and center for conscious consumers.
Shopify Design
Sustainability Page
Brand Values UX
Read Case Study
Apparel & Accessories - Sustainable Fashion

Sansfaff

Crafted a visually striking Shopify store with high-resolution imagery, streamlined navigation, custom sustainability page, and a modern UX that effectively communicates the brand's environmental mission alongside its product offerings.
Custom Design
Sustainability Page
UX/UI Design
Read Case Study
Apparel & Accessories - Athletic Apparel

Primalwear

Developed a Shopify store for a performance cycling and athletic apparel brand, with category-rich navigation, team and custom ordering features, and product pages designed to showcase technical fabrics and design details.
Shopify Development
Custom Ordering
Product Detail Pages
Read Case Study
Apparel & Accessories - Luxury Leather Goods

Winnie

Designed and launched a luxury lifestyle Shopify store combining vegan and traditional leather goods at accessible price points, with custom theme customization, elegant product displays, and fast turnaround to market.
Custom Theme
Luxury Design
Fast Launch
Read Case Study
Apparel & Accessories - Men's Fashion

4-RTH

Shopify store design and development for a men's fashion brand, with clean product layouts, size guide integration, and a streamlined checkout experience optimized for the male consumer shopping pattern and repeat purchases.
Shopify Design
Size Guide UX
Checkout Optimization
Read Case Study
Health & Wellness - Yoga & Fitness

Yogamere

Designed a calming, brand-aligned Shopify store for a yoga and wellness brand, with lifestyle imagery integration, mindful UX design, and mobile-first product browsing optimized for the wellness consumer journey.
Shopify Design
Lifestyle Branding
Mobile-First UX
Read Case Study
Apparel & Accessories - Fashion

Berkley Clothing

Custom Shopify store for a fashion brand, with modern design elements, intuitive collection browsing, and a polished product presentation that communicates brand quality and drives confident purchasing decisions.
Shopify Design
Collection UX
Brand Presentation
Read Case Study
Apparel & Accessories - Streetwear

The Crew Apparel

Built a Shopify store for a sustainable fashion brand, with a custom sustainability page, streamlined navigation, and user-friendly layouts that put product offerings and environmental commitments front and center for conscious consumers.
Shopify Design
Sustainability Page
Brand Values UX
Read Case Study
Apparel & Accessories - Luxury Fashion

Naeem Khan

Custom Shopify store for the internationally renowned fashion designer, with editorial layouts showcasing couture collections, lookbook-style product browsing, and an elevated checkout experience befitting a luxury fashion house.
Custom Design
Editorial Layouts
Luxury UX
Read Case Study
Lifestyle - Luxury

Urban Luxe Lifestyles

Shopify store design for a luxury lifestyle brand, with curated collection displays, premium visual identity, and an aspirational shopping experience that positions products within a broader lifestyle context for discerning customers.
Shopify Design
Luxury Branding
Curated Collections
Read Case Study
Apparel & Accessories - Resort Fashion

Miguelina

Enhanced Shopify store for a luxury resort wear brand, with beautiful product photography integration, improved navigation for browsing seasonal collections, and a seamless shopping experience that captures the brand's effortless aesthetic.
Shopify Design
Navigation UX
Collection Merchandising
Read Case Study
Apparel & Accessories - Women's Fashion

Lindsay Nicholas

Shopify store design for a women's fashion brand, with size-inclusive product presentation, wardrobe-building collection layouts, and a polished shopping experience designed to communicate quality craftsmanship and timeless style.
Shopify Design
Product Presentation
Brand Positioning
Read Case Study
Apparel & Accessories - Fashion

Sasipim

Optimized Sasipim's Shopify store with creative design solutions and improved performance, delivering a superior customer journey from product discovery through checkout with clean navigation and polished visuals.
Design Optimization
Performance
Customer Journey
Read Case Study

What Sets Our Shopify Work Apart

We are not a generalist agency. XgenTech is built exclusively for Shopify - and our portfolio reflects that depth.

Shopify-Only Expertise

We do not spread resources across WordPress, Magento, and custom platforms. Every team member, every process, and every tool is built for the Shopify ecosystem - Liquid, Shopify Plus, Shopify Flow, and the full app ecosystem.

Results-Driven Process

Our four-phase methodology ensures every engagement starts with strategy and ends with measurable outcomes. We do not launch and disappear - most clients engage on an ongoing retainer for continuous performance optimization.

Enterprise & DTC Range

Our portfolio spans emerging DTC startups to enterprise brands like Purina and Cellucor. Whether you are launching your first Shopify store or migrating a multi-million dollar operation to Shopify Plus, we have the experience and team to deliver.

Our Process

How Every Shopify Project is Delivered

Every case study in our portfolio follows this proven four-phase methodology - designed to minimize risk and maximize performance from day one.
01 Discovery & Strategy
Deep audit of your current store, customer data, competitive landscape, and growth goals. We identify the highest-impact Shopify opportunities before writing a single line of code.
02 Design & Architecture
User-centered wireframes, visual design, information architecture, and technical planning. Every design decision is driven by conversion data and brand objectives.
03 Build & QA
Custom Shopify Plus development, third-party integrations, data migration (if applicable), and rigorous multi-device QA testing in a staging environment before production deployment.
04 Launch & Optimize
Managed launch with performance monitoring, followed by continuous optimization through ongoing retainer support - CRO testing, speed improvements, and strategic iteration based on real analytics.

What Our Clients Say About Working With XgenTech

"Since working with Xgentech, our site's functionality has drastically improved, allowing us to reach more people and increase our conversion rate. There is nothing this team can't do."

Jacked Factory
Health & Wellness Brand

"Luxury means giving customers a seamless experience across their buying journey. For us, Xgentech helped bring out that look and feel on the website. Loved working with the team."

JRob Sills, Hirshleifers
Luxury Fashion Retailer

"Miten and his team at XgenTech did a great job building and supporting our website. Whenever we came up with ideas that weren't part of the original theme, Miten was able to find ways to implement them."

2pt5 Health Inc
Health & Wellness Brand

Platforms & Tools Behind Our Portfolio

Every case study in our portfolio leverages these Shopify ecosystem tools and third-party integrations.
Shopify Plus
Liquid
Shopify Flow
Shopify Functions
Klaviyo
Recharge
Gorgias
Omnisend
Hydrogen & Oxygen
Next.js / Headless
Google Analytics 4
HubSpot
Skio
Zapier
Figma
GitHub & Vercel

Common Questions About Our Shopify Portfolio

Everything you need to know about XgenTech's Shopify retainer plans - pricing, services, onboarding, and flexibility.

XgenTech specializes in custom Shopify Plus development, Shopify web design, platform migrations, subscription integrations, AI automation, and ongoing retainer support. The agency works primarily with DTC and enterprise brands in health and wellness, supplements, beauty, luxury fashion, and consumer electronics. Every project follows a structured discovery, design, build, and optimization process.

XgenTech has built and optimized Shopify Plus stores for brands including Transparent Labs, Cellucor and C4 Energy, Jacked Factory, Trace Minerals, Hirshleifers, Purina, Cosori, Levoit, Naeem Khan, Figue, SKNEDIT, Frommpro, and The Hair Edit. These clients span health and wellness, sports nutrition, luxury fashion, beauty and skincare, pet products, and consumer electronics.

Yes. XgenTech publishes detailed case studies for each client engagement that document the challenge, the Shopify solution delivered, and the business outcomes achieved. Case studies include specifics on conversion rate improvements, site speed gains, subscription revenue growth, and UX enhancements. Each case study is available as an individual page within the portfolio at xgentech.net/blogs/our-work.

XgenTech serves brands across health and wellness, supplements and sports nutrition, beauty and skincare, luxury fashion and apparel, consumer electronics, food and beverage, pet products, and home goods. The agency's strongest verticals are health and wellness and luxury fashion, where XgenTech has the deepest portfolio of Shopify Plus client work.

Yes. XgenTech has migrated brands to Shopify Plus from WooCommerce, BigCommerce, Magento, Salesforce Commerce Cloud, and custom legacy platforms. The migration process includes full data migration, URL redirect mapping, SEO preservation, custom theme development, and post-launch optimization. Case studies like Trace Minerals document the migration process and results in detail.

XgenTech follows a four-phase methodology: Discovery and Strategy, Design and Architecture, Development and QA, and Launch with Ongoing Optimization. Every engagement begins with a deep audit of the brand's current store, customer data, and growth goals. The team then designs and builds a custom Shopify Plus solution tailored to the brand's specific needs, followed by rigorous QA testing and a managed launch.

Yes. XgenTech offers dedicated Shopify retainer packages that include ongoing development, design updates, performance optimization, CRO testing, and strategic consulting. Most enterprise and DTC clients engage XgenTech on a monthly retainer for continuous improvement rather than one-time project work. Learn more at Shopify Retainer Support.

XgenTech differentiates through its combination of deep Shopify Plus expertise, AI automation capabilities, and industry specialization in health and wellness and luxury fashion. Unlike generalist web agencies, XgenTech works exclusively within the Shopify ecosystem and has served brands ranging from emerging DTC startups to enterprise brands like Purina and Cellucor. The agency has been a certified Shopify Partner since 2012.

Results vary by project scope and industry, but XgenTech clients consistently report improved conversion rates, faster site speed, increased average order value, and stronger subscription revenue after Shopify Plus implementation. Individual case studies document specific outcomes for each client engagement. The agency's retainer model ensures continuous optimization well beyond the initial launch.

Every engagement begins with a free strategy consultation. During this call, XgenTech's team reviews your current store, discusses your growth goals, and outlines a recommended approach. From there, the team delivers a detailed proposal covering scope, timeline, and investment. Most Shopify Plus projects begin within 2 weeks of proposal approval. Book your free consultation here.

Ready to See Your Brand in Our Portfolio?

Let's Build Your Shopify Success Story

Book a free strategy call with our Shopify Plus team. We will audit your store, identify the highest-impact opportunities, and build a custom plan to grow your brand - no commitment required.