Shopify Plus Store Design Breakdown - Good American

The best UI/UX tips from the Shopify Plus store design of Good American.

Did you know Good American made over $1 million in sales on its first day in business?

Good American is a leading fashion brand that has gained global recognition for its inclusive and body-positive approach to women's clothing. Founded by Khloé Kardashian and Emma Grede, Good American offers a diverse range of denim, activewear, and ready-to-wear apparel, designed to celebrate and empower women of all shapes and sizes.

We took inspiration from Good American to understand their Shopify store design better and share some of their design strategies that make their online store easier to experience. Let’s take a look.

Shopify Plus store design inspiration from the Good American store

Good American has managed to perfect its Shopify Plus store design to not just deliver a great experience to its shoppers, but also drive more conversions. We’re going to cover some of the design aspects that make their website shopping-friendly. 

1. Clear and prominent branding

From the homepage to the product pages, the Good American store maintains consistent branding throughout. The color scheme, typography, and imagery all work together to create a cohesive and memorable brand image. This consistency helps customers recognize the brand and feel confident in their purchase decisions.

2. Simplified navigation

Your store's navigation should be easy and intuitive, guiding customers through your products and content effortlessly. The Good American store is a great example of how simplified navigation can make a big impact on the success of a Shopify Plus store. Here are a few ways they've achieved this:

Shopify Plus store design inspiration
  • Clear and Simple Labels: Good American uses simple and clear labels for its categories, making it easy for customers to find what they're looking for.
  • Easy-to-Use Drop-Down Menus: Good American also uses drop-down menus to provide more detailed subcategories without cluttering the main navigation menu.
  • Search Bar: In addition to the navigation menu, Good American includes a search bar prominently at the top of their website, making it easy for customers to quickly search for specific products or content.

3. Featured products

A featured products section on an e-commerce website holds immense importance for several reasons:

Shopify Plus store design inspiration, UI/UX tips
  • It serves as a powerful attention-grabbing tool, allowing businesses to showcase their most popular, new, or seasonal products prominently. By presenting these items upfront on the homepage or landing page, businesses can immediately captivate and engage visitors, encouraging them to explore further and potentially make a purchase.
  • A featured products section enables stores to highlight their key offerings. This lets you promote specific products or product categories that align with your marketing strategies. And hence, this carefully curated selection provides an opportunity to strategically market high-margin or slow-moving items.
  • This section can also act as a dynamic and ever-changing display, allowing businesses to adapt and cater to the shifting interests and needs of their customers. By regularly updating and refreshing the featured products, businesses can maintain user interest and encourage repeat visits, as customers are more likely to discover new and relevant items each time they browse the website.

The Good American Shopify Plus has understood and managed to execute this powerful eCommerce design element effectively.

4. High-quality visuals

By leveraging stunning product images and captivating fashion photography, Good American creates a visually immersive and engaging experience for their customers. 

High-quality visuals - Shopify Plus Store Design

The use of high-resolution visuals allows visitors to appreciate the intricate details of the products, helping them make informed purchasing decisions. This attention to visual aesthetics not only elevates the overall look and feel of the website but also establishes trust and credibility, reinforcing the brand's commitment to quality. 

5. Limited distractions

The Good American Shopify Plus store strategically eliminates unnecessary clutter and extraneous elements. This ensures that visitors can focus solely on the products and the shopping experience. 

By adopting a clean and minimalistic design approach, they effectively guide users' attention toward the core content, such as product images, descriptions, and CTAs. This reduction of distractions not only enhances the overall visual appeal but also improves the usability and ease of navigation. The deliberate absence of excessive elements and distractions allows visitors to have a seamless and immersive browsing experience, leading to increased engagement and improved conversion rates. 

6. Trust indicators

Building customer trust is crucial for the success of any Shopify Plus store, and trust indicators can help you achieve this. The Good American store is a great example of how trust indicators can make a big impact on the success of a Shopify Plus store. 

Trust indicators - Shopify Plus Store Design

Here are a few ways they've achieved this -

  • Customer Reviews: Good American prominently displays customer reviews on its product pages, showcasing the positive experiences of real customers.
  • Social Proof: Good American uses social proof by featuring images of real women wearing their clothing on their website and social media channels.
  • Secure Checkout: Good American uses a secure checkout process, reassuring customers that their personal and financial information is safe.
  • Clear Return Policy: Good American has a clear and easy-to-understand return policy, giving customers confidence in their purchase decisions.

7. Cross-selling and upselling

The Good American website effectively employs upselling and cross-selling strategies, prominently showcasing its expertise in driving additional sales and enhancing the customer experience. 

Cross-selling and upselling

A notable feature is the personalized recommendations section on their product pages, which suggests complementary items that would pair well with the selected clothing item. By displaying these recommendations, Good American encourages customers to explore additional products, increasing the average order value and expanding the scope of their purchases. 

This upselling and cross-selling approach not only boosts sales but also offers convenience to customers by presenting them with curated options that perfectly complement their chosen item. 

8. User account functionality

By providing users with the ability to create accounts, save preferences, and access order history, Good American enhances the personalized shopping experience. This functionality allows customers to conveniently manage their information, track orders, and easily make repeat purchases. 

User account functionality - Shopify Plus Store Design

Moreover, user accounts enable Good American to gather valuable customer data, providing insights for targeted marketing campaigns and personalized recommendations. 

By incorporating user account functionality, Good American fosters customer loyalty, streamlines the purchasing process, and cultivates a deeper connection with its audience. Furthermore, it helps in driving customer satisfaction and retention in the competitive fashion eCommerce landscape.

9. User-generated content on the homepage

The Good American store effectively leverages user-generated content (UGC) to enhance its online presence. 

By encouraging customers to share their experiences, reviews, and photos of products, Good American creates a vibrant community and authentic social proof. UGC serves as powerful social validation, instilling trust and confidence in potential buyers. 

The integration of UGC on their homepage allows shoppers to see real-life examples of the products in use, facilitating informed purchase decisions. 

Additionally, UGC generates valuable insights for Good American, enabling them to identify trends, preferences, and areas for improvement. 

In a nutshell, through the strategic utilization of UGC, Good American fosters customer engagement, strengthens its brand reputation, and drives conversions, making it a valuable practice for success in eCommerce.

10. Side slider cart with zero distractions

The Good American website features a small window that slides out from one corner whenever you add an item to your cart, displaying all the items in your cart without taking you to another page. 

Side slider cart with zero distractions - Shopify Plus Store Design

This UX addition is great because it doesn't interrupt the shopper's browsing experience, increasing the likelihood of the shopper browsing through other products instead of feeling like they're done.

11. A dedicated sale section

Deals and discounts are always a draw for consumers, especially bargain hunters who are easily swayed by an "irresistible" deal. 

However, simply offering great deals is not enough. 

It's important that consumers can easily discover and shop these deals. That's why the placement and presentation of your sale section is crucial. 

A dedicated sale section - Shopify Plus Store Design

Good American does this well by placing its Sale section in the navigation bar. This makes it nearly impossible for shoppers to miss and nudges them to explore it.

12. Clean and informative footer 

A clean and informative footer is an important element of successful Shopify Plus store design, as it can help you enhance the user experience and provide customers with important information about your store. 

Clean and informative footer - Shopify Plus Store Design

Shopify design experts emphasize keeping an online store’s footer as minimal yet as informative as possible. This is exactly what Good American has implemented in its Shopify Plus storefront.

Set up a Shopify Plus store design like Good American

Setting up a high-converting Shopify Plus store design is no easy task. To build and design an impressive store like Good American, you need to work with Shopify design experts who understand what you are looking for and have industry knowledge of the changing trends and consumer preferences.

Also read: Why Your Shopify Store Design Is Important to Increase Conversion Rates

We help you bring your ideas to life with Shopify web design, development, marketing, and support services from experts. Our team of Shopify experts works with Shopify merchants like you to design the store that reflects the personality of your brand and caters to the functionalities you require. Whether you want to revamp your existing design or build a new one from scratch, we will help you create a positive shopping experience on your Shopify store design. 

Reach out to us at and we’ll help you set up your Shopify store design!

Additional reads for those seeking more Shopify store design inspiration: 

  • Shopify store UI/UX tips from Indigo
  • Shopify store design UI/UX tips from Sugarbear
  • Shopify store design UI/UX tips from Heinz   
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